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A versatile leader with a successful record of creating new businesses and scaling revenue in highly competitive marketplaces. Managed high achieving advertising sales organizations in both linear TV and digital media. Built digital media sales team from ground up into highly effective force focused on consultative sales utilizing multi-platform, cross-device, native and programmatic advertising strategies. Co-founded and managed digital video start-up. Secured funding from C-suite and Board of Directors and led the acquisition and integration of ad technology and digital video syndication company to jump start growth. Honed broader management skills needed to build and motivate high performance teams in fast-paced, dynamic and challenging environments.
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Consultant, Growth & StrategySuperphone Aug 2018 - Dec 2018San Francisco Bay AreaPowerful text marketing at scale. SaaS platform which helps writers, thought leaders, artists and influencers communicate with their fanbase on a more intimate basis. -
Chief Commercial OfficerLiquor.Com Jan 2016 - Jun 2018Greater New York City AreaLiquor.com is the inspiring digital publication dedicated to good drinking and great living. Created by drink-industry luminaries, award-winning writers and leading spirits experts, Liquor.com reaches over 10 million consumers and 75,000+ bartenders across various digital channels and events. Responsible for management of all commercial efforts including, direct advertising sales, programmatic advertising, ecommerce, integrated sales marketing, and the Liquor.com Brand Content Studio. -
President, UliveScripps Networks Interactive Jun 2012 - Nov 2014San Francisco Bay AreaAfter successfully building digital advertising into $100M+ annual revenue stream, co-founded and managed ulive, a digital video syndication network and website, that reimagined the traditional content and advertising relationship. Native content campaigns from blue chip companies were fully integrated into the fabric of the platform leading to significantly higher engagement for the marketers and increased monetization for ulive. Scaled business to quickly generate hundreds of millions of digital video plays monthly across hundreds of web sites.Responsible for management of all teams including business development, marketing, original digital video programming, product management and engineering. -
Senior Vice President, General Manager Digital Advertising Sales & MarketingScripps Networks Interactive Jul 2000 - Jan 2013San Francisco Bay AreaLaunched and ran North American digital advertising sales and marketing organization responsible for selling all advertising for 10 home, food and travel related websites, including HGTV.com and FoodNetwork.com, mobile apps and advanced TV. Responsible for overall advertising sales strategy, account management, sales marketing, pricing and inventory, advertising operations, and sales revenue forecasting. Team excelled at creating multi-platform, cross-device marketing solutions for blue chip brands. Consistently surpassed goals and built into $100MM+ annual revenue stream.
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Vice President, Advertising Sales - HgtvScripps Networks Interactive Jun 1995 - Jul 2000Greater New York City AreaFirst account executive hired for Home & Garden Television (HGTV) in New York. Rose to be VP of Advertising Sales for Eastern Region. Managed TV advertising sales teams based in New York, Detroit and Atlanta offices. Designed and executed national sales sponsorships, and upfront and scatter pricing and inventory strategies. Trained, mentored, and motivated regional sales and sales support.
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Account Executive, People MagazineTime Warner Inc. Feb 1993 - Feb 1995Greater New York City Area -
Media Planning SupervisorYoung & Rubicam Feb 1991 - Feb 1993Greater New York City Area
Jeff Meyer Skills
Jeff Meyer Education Details
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Economics
Frequently Asked Questions about Jeff Meyer
What is Jeff Meyer's role at the current company?
Jeff Meyer's current role is Head of Brand Partnerships at Made In Network.
What is Jeff Meyer's email address?
Jeff Meyer's email address is jm****@****rks.com
What is Jeff Meyer's direct phone number?
Jeff Meyer's direct phone number is +141549*****
What schools did Jeff Meyer attend?
Jeff Meyer attended Davidson College.
What skills is Jeff Meyer known for?
Jeff Meyer has skills like Digital Media, Digital Strategy, Digital Marketing, Online Advertising, Integrated Marketing, New Media, Social Media Marketing, Social Media, Mobile Marketing, Advertising, Strategic Partnerships, Web Video.
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Jeff Meyer
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Jeff Meyer
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