Successfully created and executed the go-to-market strategy to increase awareness and visibility for DataON and Windows Server Software-Defined solutions. Evangelized the DataON and Microsoft solutions through creating datasheets, customer cases, white papers, solution briefs, webinars, videos, blogs, social media, and press releases. • Produced customer videos that were featured by Microsoft in their Microsoft Ignite presentations.• Created a successful IT Hero campaign for Microsoft Ignite that resulted in over 10,000 brand impressions.• Increased the number of leads captured at Microsoft Ignite by almost 4x from 2016 to 2017, and increased by 14% from 2017 to 2018.• Leveraged social media to increase content distribution reach by 20%.

Created and executed successful go-to-market plans that placed Emulex data center storage and networking products ahead of the competition vying for market share at Lenovo and IBM. Created deliverables (datasheets, sell sheets, white papers, solution briefs, presentations, videos) to increase awareness with Emulex sellers, Lenovo sellers and Business Partners. Achieved success by building deep relationships with key stakeholders and engaging the field (sellers, Business Partners, bid room).• Grew Emulex Fibre Channel and 10Gb Ethernet adapters to about $40M. Grew Fibre Channel WW market share by 6%.• Increased awareness and generated sales leads through webinars and presentations at IBM, Lenovo, and industry events.• Exceeded average attendance for seminars at events with creative presentations.• Increased content distribution reach to over 15K Lenovo sellers, Partners and customers, leveraging LinkedIn, Twitter and YouTube to promote product announcements, datasheets, solution briefs and videos.• Increased awareness by creating short, effective product walkthrough and demo videos, providing “portable” education when unable to provide face-to-face presentations.• Secured preferred placement for Emulex products in 12 Lenovo workload solutions.

Managed a portfolio of ThinkPad laptop carrying cases, power adapters, and tablet accessories that generated over $40M in annual revenue. • Enhanced the cases portfolio by partnering with suppliers (Targus, SwissGear, Solo Cases) to develop new consumer-oriented cases.• Created an online store with our supplier to sell cell phone power tips for our Ultraslim AC/DC Combo Adapter.• Increased mind share for the PC options portfolio with Lenovo sellers by creating a monthly newsletter for the Business Unit.

Created merchandising tools, programs and business management system with Lenovo.com that grew US PC options Web revenue from under $500K/month to a record $2M/month. • Partnered with the software product team to monetize the first boot experience for ThinkPad laptops and ThinkCentre desktops, creating a new revenue and profit opportunity.• Served as Business Unit SME on Lenovo.com configurator tools.

Designed new functionality to make it easy to shop, configure (laptops, desktops, workstations and servers) and manage orders on private Web sites for corporate and Public Sector customers. Helped grow annual revenue from $39M to $222M.• Recruited to lead a team of 50 members to migrate the Web store from IBM to Lenovo. • Designed new site customization functionality that made it easy to manage over 600 private Web sites, displaying a customer’s approved parts list with their custom pricing.

Improved the shopping experience on IBM.com for customers by making it easier to browse, learn about, and configure PC options with laptops, desktops, workstations and servers.• Created and managed a team of peer Internet program managers across the Business Unit to prioritize and drive Web requirements.• Created the processes to manage IBM.com’s first online system configurator tool.