Jeff Hansen Email & Phone Number

United States

Naperville, Il

Greater Chicago Area

As the Marketing and Advertising Director, I oversee all aspects of the Car Outlet marketing strategy and execution. Our mixed media strategy includes TV, radio, print, and digital pieces. My responsibilities range from developing strategy, designing creative and producing effective advertising pieces within my department.• Produced over 25 TV and radio spots, one of which was nominated for a Chicago/Midwest Emmy for Outstanding Achievement for Commercials - Campaign for 2014• Developed Advertising KPI tracking system and advanced analytics to lead generation and our sales pipeline

United States, Mexico And Peru

Founded eco-friendly fashion accessories company with production & sales presence across three different countries. Currently directing sales & marketing activities including the management of a 40 retail store portfolio in the US and Mexico. Day-to-day responsibilities include sales channel development, new product design, production & rollout, import/export management, push/pull B2B marketing plans, social media and online branding campaigns. • Built B2B sales network of 40 retail stores in the US and Mexico including ongoing relationship with Mexico’s largest national retail department store.• Doubled and redoubled sales revenues and profit over first three years.• Earned CarbonFund.org’s CarbonFree® Product Certification for the internal measurement, reduction and offsetting of product carbon footprint.

Mexico City Area, Mexico

Managed key digital marketing projects for Colgate Palmolive, Santander Bank, GE Capital and Alpura Dairy. Led client projects consisting of website design and/or refresh, communication tactics, social media communities, online branding strategies, web traffic SEO, PPC & webmail campaigns, and web analytics.• Managed a portfolio of 20 clients and their presence across all digital channels.• Built and managed social media communities with digital reaches of more than 1MM users. • Developed proprietary benchmarking tool to quantify and qualify web presence and social media impact for clients and their competitors.

Mexico City Area, Mexico

Following promotion from Quality area, executed as Retail Product Manager to GE’s consumer retail credit business. Responsibilities included value proposition development according to segment targeting, consumer lifecycle management, and product usage analytics and retention tactics. • Oversaw six financial products, their pricing & segmentation, and value propositions, and promotional communications that increased volume by $18MM USD, 8% of total portfolio in 2008.• Revitalized value proposition through product differentiators resulting in a 5% improvement in customer repurchase and extended product usage and customer lifecycle by 6 months.

Mexico City Area, Mexico

Managed business’s customer-centricity efforts as Quality Black Belt Manager. Functions included the development of customer engaging listening posts to record and measure product and service visibility, consumer relevance, core-competency execution, and overall brand performance. Data and analysis led to business strategy and customer-driven process adjustments. • Identified post-purchase servicing as key driver to overall satisfaction through market research and analysis. Drove initiatives that yielded 165% in service level improvements in 2007.• Developed key metric dashboards and coordinated collection of over 150 business metrics from 6 areas that was published at the Mexico and LATAM level.

Mexico City Area, Mexico

Collaborated on several key projects for P&G, Santander Bank, Phillip Morris, ProNatura and Voit Sporting Goods. Created brandscape analysis, benchmarking, consumer journey storyboarding, and mastered Landor’s brand definition tools. Performed extensive research on packaged goods, sportswear, and financial industries in LATAM. Synthesized targeting and branding insights for recommendations.• Coordinated brand revitalization process for Santander in the Mexican consumer banking market.• Led brand definition project for Voit Sporting Goods, client account worth $100,000 USD.

Managed several community projects based on Business Education. Designed and administered basic business skills classes at various local universities/institutes. Held business forums and conferences aimed at business education and oportunities. Consulted local business on western management and marketing practices.

Mba, Marketing & Consumer Behavior

Activities and Societies: Graduate Assistant for the South Carolina Small Business Development CenterMoore School of Business.

B.S., Marketing, Spanish, Russian Studies

Activities and Societies: Television Production and Writing Award Winner, Iowa State University - 1999-2002 Voices Against Violence.