Jeffrey Frey Email and Phone Number

Plan and implement marketing strategies driving brand awareness, identify business opportunities and build data-driven case studies which secure incremental product placement in Walmart & Sam’s Club to exceed profitability and customer service objectives. Manage daily client activities which drive growth: in-stocks, forecasting, new item set-up, reporting. • Client liaison to Walmart executive merchant team representing 10 clients across 14 brands valued at over $200.0MM in POS… Show more Plan and implement marketing strategies driving brand awareness, identify business opportunities and build data-driven case studies which secure incremental product placement in Walmart & Sam’s Club to exceed profitability and customer service objectives. Manage daily client activities which drive growth: in-stocks, forecasting, new item set-up, reporting. • Client liaison to Walmart executive merchant team representing 10 clients across 14 brands valued at over $200.0MM in POS Sales.• Established and executed SOPs required to launch new brands for first time suppliers, collectively in 42oo stores, by identifying and pairing store biographies and shopper habits to maximize a successful launch. First year sales were $14.7MM at retail. • Increased brand distribution through strategic analysis and selling on a value proposition.• Through a time of extreme disruption and loss of our entire team; I retained all but one client by negotiating the value of our services and clearly defining the outlook, then delivered on those promises.• Onboard new clients including contract negotiations, project expectations, item creation, field project development, JBP presentation and adhoc reporting. Show less

Client development manager supporting retail operations projects for Walmart suppliers by defining project scope to ensure in stock integrity, pricing accuracy, in-store signage installation and overall program execution. Drive meaningful customer engagement through thought leadership using insights to deliver on strategic goals. • Successfully planned and implemented client’s key initiative increasing sales by 20% for the event period.• Active developer of new onboarding process to… Show more Client development manager supporting retail operations projects for Walmart suppliers by defining project scope to ensure in stock integrity, pricing accuracy, in-store signage installation and overall program execution. Drive meaningful customer engagement through thought leadership using insights to deliver on strategic goals. • Successfully planned and implemented client’s key initiative increasing sales by 20% for the event period.• Active developer of new onboarding process to train and assist Business Managers on Acosta programs, project loading, data retrieval, and client management. • Collaborate with cross functional teams to onboard new clients. Design field operational strategies, based on their category initiatives, to gain market share yielding significant gain in POS and revenue. Show less

Executed sales initiatives and merchandising requirements across a client base which included Walmart, 12 Colleges and Universities, Specialty Retailers, and several local community stores. Retained Walmart Category Captain position, functioning as the single point of contact for the buyer to create seamless, consistent category execution in stores. • Contracted and established client service standards to ensure all Sporting Goods suppliers received adequate information and timely project… Show more Executed sales initiatives and merchandising requirements across a client base which included Walmart, 12 Colleges and Universities, Specialty Retailers, and several local community stores. Retained Walmart Category Captain position, functioning as the single point of contact for the buyer to create seamless, consistent category execution in stores. • Contracted and established client service standards to ensure all Sporting Goods suppliers received adequate information and timely project execution on over $83M POS.• Implemented processes and procedures that lead to excellent brand activation and event experiences which drive sales and create strategic, lasting client partnerships. • Increased sales by 16% by delivering detailed project scope, developing service guidelines and training for third party vendors, and implementing new best practices.• Successfully planned and executed 23 client specific projects resulting in an additional $4.6M in incremental sales.• Increased consistency and communication through the development and application of standardized training manuals and client portfolios. Show less

Source new client opportunities which align with the overarching business strategy at Walmart, Academy Sports, Dick’s Sporting Goods and Big 5 Sports. Create and pitch joint business plans to ultimately convert prospects to clients. Managed Field Team of over 100 Territory Managers to ensure project execution, completion and customer satisfaction. • Grew sales from $100K to over $6.0M with minimal expense increase, expanding client base over 200%.• Grew and retained existing… Show more Source new client opportunities which align with the overarching business strategy at Walmart, Academy Sports, Dick’s Sporting Goods and Big 5 Sports. Create and pitch joint business plans to ultimately convert prospects to clients. Managed Field Team of over 100 Territory Managers to ensure project execution, completion and customer satisfaction. • Grew sales from $100K to over $6.0M with minimal expense increase, expanding client base over 200%.• Grew and retained existing accounts identifying market trends, gaps, niches for new opportunities resulting in +15% POS.• Managed the Team Sports License Account for Direct Vendor clients with POS over $70.0M annually.• Developed a process to manage all retail projects from implementation to project end including executive reports, templates and informational sheets to assist the retail team in overcoming objections and challenges.• Earned Supplier of the Quarter for outstanding partnership, communication and product development. Show less

Responsible for all facets of store management on $24M POS including department objectives, store operations and security, P&L and store performance reports.• Directly manage 5 departments with annual sales of $9.5M.• Exceeded sales goal, +12% in first quarter of starting position and achieved forecast goal for sales year.• Appointed ‘Change Agent’ for store training on Lowe’s Experience of the Future concept. Selected for Store Management Training Program and first Situational… Show more Responsible for all facets of store management on $24M POS including department objectives, store operations and security, P&L and store performance reports.• Directly manage 5 departments with annual sales of $9.5M.• Exceeded sales goal, +12% in first quarter of starting position and achieved forecast goal for sales year.• Appointed ‘Change Agent’ for store training on Lowe’s Experience of the Future concept. Selected for Store Management Training Program and first Situational Leadership Seminar. Show less

Oversee account development in a territory that includes Walmart, Meijer and Kmart on $32M. Deliver account leadership to ensure distribution of brands, excellent brand activation, and event experiences to drive sales and develop winning customer relationships. Prior responsibilities as Director of Eastern Operations also included Lowe’s, Home Depot, Publix, Target. • Manage KAM for Kmart $16.0M and Target $4.0M teaching accuracy of forecasting, planning, promotions, inventory &… Show more Oversee account development in a territory that includes Walmart, Meijer and Kmart on $32M. Deliver account leadership to ensure distribution of brands, excellent brand activation, and event experiences to drive sales and develop winning customer relationships. Prior responsibilities as Director of Eastern Operations also included Lowe’s, Home Depot, Publix, Target. • Manage KAM for Kmart $16.0M and Target $4.0M teaching accuracy of forecasting, planning, promotions, inventory & daily business practices.• Manage Mass Market service operations with over $216.0M in annual sales with a 14% increase in POS.• Negotiate Service Broker contracts for Walmart, Kmart, Meijer and Publix controlling $2.2M service budget resulting in 12% under budget. Show less