Jeff Guthrie Email & Phone Number

Melbourne, Victoria, Australia

Delivering a Microsoft Dynamics 365 upgrade with a focus on leveraging Ai tech in our new solution and processes.Key Achievements:- Implemented new ways of working improvements, which led to a 30% improvement in team efficiency in the first 3 months- Led the data migration from Dynamics 2015 to 365 including data mapping, transformations and data cleansing- Implemented a framework for defining AI innovation opportunities and initiatives aligned to organisational strategy- Developed prototypes to solve business pain points such as scoring feedback emails, email gatekeeping intelligent routing and Ai phone agents

Melbourne, Victoria, Australia

(Role made redundant due to the Crypto market.)Responsible for uplifting the delivery capability, implementing agile processes and ways of working for the Payment and Consumer teams. Key Achievements:- Implemented agile reporting, requirements discovery and definition improvements- Brought structure to the Product Delivery process across three squads demonstrating where improvements could be gained

Using Agile product delivery methodologies, I led the ongoing improvement of the Movember website, native Android and iOS mobile apps. Responsible for management of five team members, running daily standups, fortnightly retro’s, estimation and sizing sessions as well as product kick off workshops for the Fundraising squad.Key Achievements:- Championed the Radical Simplification Initiative for the 2021 campaign which saw a 60% decrease in support tickets YoY- Implemented the conversion optimisation and testing program at Movember, testing our way from a 54% donation conversion rate in 2017 to 62% in 2021- Led the yearly improvements to the iOS app which resulted in app usage going from 12% in 2016 to +30% in 2021 in addition to being responsible for over 20% of donations- Implemented the marketing automation tool Eloqua which increased donations via email by 48% over the previous year (equivalent to $850,000 AUD) in its first campaign- Led the rollout of Google Analytics Premium across all of the movember.com properties enabling a complete picture of the member lifecycle across mobile and web - Helped design, develop and launch the MVP for what would become Movember’s Mo Your Own Way product within 6 weeks- Helped craft the vision for the Host product through user interviews, testing and engagement with stakeholders- Led the product transformation of a neglected Edit Profile page to the beginnings of a My Account fundraising portal

Melbourne, Australia

Seconded into this position leading the team of talented UX Specialists at Sportsbet.

Melbourne, Australia

Managed the team responsible for three key areas of Sportsbet's online department which were Marketing Technology, Project Delivery and Conversion Optimisation. Key Achievements:- Led a project RFP process to implement a tag management system (Tealium) across all our web and app properties- Developed my team to be a trusted and reliable partner to assist all teams across Online.- Responsible for the optimisation of conversion paths for new and existing customers utilising A/B testing

Melbourne, Australia

Managed the team responsible for web analytics by ensuring that tracking solutions were properly designed and our stakeholders had access to the data they needed in order to make informed business decisions. Also managed the relationships with our analytics vendors and partners.Key Achievements:- Implementation of Site Catalyst (Adobe Analytics) tags across our web and app properties- Led the project to implement an MVT tool for optimisation testing- Partnered with the data warehouse team to combine online and offline data for more accurate product attribution

Melbourne, Australia

Technical SME responsible for implementing Site Catalyst on new websites and mobile applications, identifying areas for improvement based on data and building reports and dashboards for key stakeholders.Key Projects:- Implemented analytics tags across the desktop site, mobile web, mobile iOS app, tablet web, and tablet iOS app

Melbourne, Australia

Led a team of seven digital professionals, working with leaders in the IT and Digital teams to design and deliver digital platforms to enable the business to hit its targets.Key Achievements:- Led the implementation of the Conversion Optimisation program utilising A/B split testing and optimisation methodologies via Optimizely- Led the clean up and re-implementation of Google Analytics and Site Catalyst- Led the investigation and implementation of a proposed AWS migration plan- Helped implement agile best practices and tools for the development team- Led the team in implementing new development and deployment methodologies allowing us to move from monthly to weekly deployments

Melbourne, Australia

Focused on the front end development, business analysis and project management of high profile, short deadline projects. Key Achievements:- Led the implementation of and solution design for the Child Greetings Video Project which increased the conversion rate of child sponsorship- Led the homepage refresh project, responsible for general design, wireframes, architecture, and project delivery- Led the rollout and administration of Confluence and Jira for the IT and Digital departments

Greater Seattle Area

Worked on a fast moving team focused on serving the needs of the marketing teams within Digital and ultimately was responsible for their shift to agile. Promoted within the developer job tree every year I was at the company.Key Achievements:- Worked with Conversion Optimisation Manager to implement A/B tests for the WVUS homepage and landing pages using Site Catalyst and Test & Target to incrementally increase conversino- Helped implement the agile project management software Jira for our internet department- Lead Developer and SME of the many Child Sponsorship Web Service front end implementations- Developed a mobile version of the homepage using the web services in our CMS along with JQTouch- Developed a business to business portal with a full Flash front end and custom php/mysql backend that allowed World Vision employees to communicate with Family Christian Stores

Greater Seattle Area

Key member of a high performance team that pushed the limits of web technology, thrived under tight deadlines and consistently delivered value in an agile environment. Key Achievements:- Developed Child Sponsorship widget variations and split tested their effectiveness- Responsible for re-architecting the full Flash WVUS homepage from AS2/XML to AS3, using a custom PHP/MYSQL CMS with ZendAMF as the communication method between them- Developed a custom split testing method using Adobe SiteCatalyst, our custom CMS and Test & Target- Lead developer for the EndMalaria.org campaign site, implementing the design using HTML, CSS and Javascript

Greater Seattle Area

Worked on a development team inside of IT which focused on high value internal and customer facing projects.Key Achievements:- Pioneered the use of web services, demonstrating the scalability and benefits they provide while increasing child sponsorship by 23% over the previous year- Wrote SQL scripts to move data from the old MS Access database to the new SQL server based grants management system- Championed wiki technology, installing the first enterprise wiki by developing a communication plan, conducting trainings and providing consultation to groups as they learned to use the new technology

Greater Seattle Area

Selected for a secondment to the Global Connectivity Project to lead a five person team tasked with setting up internet access for the Area Development Projects (ADP) in Tanzania. We were responsible for installing very-small-aperture terminals (VSAT) systems, setting up computers, printers and wireless networks in remote villages across the country.

Developed software solutions for various clients using C#, SQL and front end technologiesKey Achievements:- Designed the layout, html, css and Flash for NTI’s corporate and e-commerce websites- Developed a personalised wine inventory application using .NET and SQL server- Tested and documented the Subway Payment Manager software which tracked customer purchases on a swipe card

Essentials Of Product Management

In-depth, interactive program on the essentials of the Product Management craft. It covers the whole Brainmates Product Management.

Human Centred Design Course

Training course exploring HCD and demonstrating its practical application in how we can approach problems. https://wearehuddle.com/

Business Administration, Management Information Systems

Associate Of Arts And Sciences (A.A.S.)