I founded, with three partners, The Indelible — a brand consultancy and creative partnership. I’m responsible for helping drive growth and consulting with senior executives to help create lasting value in their brands and business. My partners and I have worked together with many of the world’s most accomplished organizations over much of the last quarter century, designing strategic and actionable brand systems that endure.I’ve reshaped stakeholder narratives for the likes of GE, IBM and Goldman Sachs, led brand strategy, naming and architecture work for Wilson and Marvin, and driven brand and organizational change for complex global organizations like Cargill. I’ve always sought to simplify the complex— helping build brand belief in the businesses I've been fortunate to guide. In doing so, I’ve endeavored to create things that are built to stand the test of time.The Indelible represents the culmination of my experience and a new chapter all in one.