Jennifer Shapiro Email & Phone Number

New York, Ny, Us

Foster City, California, Us

New York, New York, Us

New York, Ny, Us

New York, Ny, Us

Promoted from VP to Director to build and grow a global master brand with the goal of driving societal trust in BlackRock. Drove the firm's business and commercial goals through innovative marketing and brand planning.-Developed and launched the firm's flagship multi-year global brand campaign across paid media, owned channels, events, and partnerships. Collaborate with worldwide CMOs (North America, Europe, LATAM, and Asia Pac) to assess and roll out marketing toolkits within region.

New York, Ny, Us

Recruited by CMO as first activation employee with the goal of developing a modern marketing organization. Established the activation function from the ground up.-Partnered with CMO to pilot media partnerships with VOX, NowThis, 60 Second Docs, SNN, and GirlBoss to test, learn, and optimize brand strategy.-Led the B2B Factors Investing program in partnership with Bloomberg Media, a three-part celebrity hosted series to drive preference of factors investing with financial advisors.

New York, Ny, Us

Recruited by department President to return and serve as marketing and activation lead for key client, the National Park Service/National Park Foundation. Managed a 15-member brand activation team.-Planned and implemented integrated marketing campaigns that utilized paid media, brand and talent partnerships, events, contents, and promotions.-Commissioned a six-month study of Latino millennials to inform marketing campaigns targeted to the rising Hispanic generation.

New York, Ny, Us

VaynerMedia is a social-first digital shop that focuses on storytelling across platforms. Tapped by CEO, Gary Vaynerchuk, to launch agency's Integrated Experiences team, bringing physical emerging tech experiences to social and digital clients.-Implemented bespoke immersive experience for Pepsi Creator at Voodoo Fest (New Orleans), featuring a 40-foot custom dome and partnerships with emerging digital artists.-Designed and managed multi-city promotional tour for startup WayUp Jobs to provide professional headshots to college students while driving user registrations.

New York, Ny, Us

Oversaw micro-content strategy, production, and paid media: Facebook, Twitter, LinkedIn, Tumblr, Snapchat, Instagram, Vine, YouTube.Client Work: General Electric (US, Europe, Brazil) and Anheuser-Busch InBev

New York, Ny, Us

Created and implemented multi-year campaigns for Fortune 100 clients.-Managed Canon USA's "Project Imagination" platform, negotiating a talent partnership with Ron Howard to launch a consumer photo contest which culminated in an award-winning short film. -Launched new womenswear program for the NFL answering demand from the marketplace for a larger catalog.Clients Served: Canon USA, National Football League, T.J. Maxx, Marriott Resorts & Hotels, Calgon, Wonder Bread, Papa John’s Pizza

New York, Ny, Us

Managed the Northeast division of the Visitor Services and Tourism department promoting 200 locations (including NYC, Boston, Philadelphia, Washington DC) to international and domestic travelers while creating shopping programs, partnerships and events to attract visitors.

New York, Ny, Us

Built strategic partnerships and programs with brands, charities and grassroots organizations (eg. Make-A-Wish Foundation and American Heart Association) to demonstrate Macy's commitment to communities on a local and national level.

New York, Ny, Us