Jennie Jacobs Email & Phone Number

Santa Barbara, Ca, Us

Goleta, California, United States

Toyon Research Corporation has been providing unbiased analyses and innovative solutions to problems involving advanced sensor and weapon systems since 1980.Lead communications, brand management and marketing efforts for the company. Working across teams to support in new business development via in-house creative, copywriting, video production and photography.

Los Angeles, California, United States

Full service branding and design advisory business that caters to small business and event needs in the areas of marketing, content creation, copywriting, design, branding and art direction.

Santa Barbara, California Area

Lead all marketing, communications and sales efforts for Hotel Santa Barbara. Manage the hotel’s sales, reputation and guest communications through strategy development, art direction, digital presence, relationship building and community outreach. Develop brand strategy and brand optimization efforts across digital, print and customer service experiences to ensure brand consistency in all elements of communication. Produce on-going branded monthly email marketing campaigns for leisure and business with targeted emails for specific audiences, while simultaneously growing the email marketing list organically.Lead ongoing SEO strategy to identify and target keywords for implementation across website, social media and blog.Creator, editor and writer of State & Cota blog, delivering relevant content to potential guests while simultaneously increasing search engine optimization through keyword and link strategy.Manage all media relations, including partnerships with local media, online influencers and journalists.Direct social media strategy and manage social campaigns for content, frequency and creative. Manage follower interactions. Doubled Instagram follower numbers via curated images and relevant content.Oversee and manage team Sales Manager, independent contractors and photographers, website developer, printers and other outside vendors. Manage budgets, deadlines and art direction.Manage and market hotel based events, including event coordination, event collateral, social media, press releases and community calendar postings.Social media paid search set-up and management - manage budgets, track analytics for online pay per click campaigns.Art director for all creative and branded collateral.

Santa Barbara, California Area

Adjunct Faculty for Media Design, a concept-based course which explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. Facilitate the learning of programs and design fundamentals, in the context of course assignments and lectures. Software instruction includes Adobe InDesign, Illustrator, Photoshop. Create course assignments and tutorials.

Santa Barbara, California Area

Responsible for marketing and communications efforts for Sansum Clinic and the Cancer Center of Santa Barbara - an organization of 23 locations, 200 physicians and more than 30 specialities. Manage the organization’s reputation, patient acquisition,fundraising and patient communications through strategy development, art direction, design and more.Website and online presence management including, social media, copywriting, site edits, project management, optimizations in search and user interface, site architecture development and online reputation management.Direct social media strategy and manage social campaigns for content, frequency and creative. Lead strategy and execution of SEO and paid search for all platforms to boost online web rankings and positive presence.Online paid search set-up and management - manage budgets, track analytics for online pay per click campaigns, including social media advertising.Sole in-house designer and art director - supporting a wide range of graphics needs for both print and web.Manage, design and produce content for Email marketing campaigns with numerous mailing lists, totaling thousands of opted in names.Produce and manage direct mail pieces sent to thousands of patients - manage HIPPA regulated patient lists, adhering to regulation and privacy laws.Editor of OnCenter magazine mailed to over 18,000 households quarterly. Contributing writer and project manager. Oversee contributors, provide art direction and deadline management for outside designers and contributing photographers.Associate Editor of Good Health and Good Health Kids magazines mailed to over 90,000 households quarterly. Event coordination and marketing, including event design, for a variety of educational and fundraising eventsOversee and manage staff members and numerous independent contractors and vendors. Manage budgets, deadlines and art direction. Lead social media strategy, management and team trainings.

Management: Project management and art direction for client accounts to produce effective branding and web marketing strategies that are unique and on purpose for the customer’s business and branding needs. This includes communicating effectively with clients to assess the best possible marketing and graphic needs.Design: Create on-purpose and on-brand visual communications that speak to the needs of the client. Full branding and identity development including: web site development and creative/art direction for site development, logo designs, full stationary packages, marketing collateral such as brochures and trade show signage, social media marketing designs including Twitter, YouTube and Facebook, custom illustrations for use on the web, custom and on brand Powerpoint slideshow creation and more.Copywriting: Copywriting for a range of marketing needs, internally and client based, includes creative idea development, blogging, articles, press releases, design briefs, art direction, and copy for a range of web use such as tagline development, website and collateral messaging and more. Training and Workshops: Social media, branding and blog trainings and educational collateral development for clients and students. Includes workshops and one-on-one client and team trainings for clients to optimize best practices and boost on-brand messaging. Items include: blogging trainings/guides, online Press Release distribution, how to communicate on-brand messaging, Twitter, Facebook and LinkedIn How-To's and more!Additional duties included: SEO, paid search management, site architecture development, analytics.

Ventura, Ca

B.A., Psychology

Activities and Societies: Honor Society

A.A., Graphic Design