Accomplished and motivated communications expert with proven success directing strategic marketing initiatives for financial and global Fortune 200 and 300 organizations, as well as a high-tech startup. Proficient in brand strategy, copywriting, content creation, creative direction, design, and video editing.BRAND STRATEGY | MARKETING COMMUNICATIONS LEADERJenniferEdwards820@gmail.com• Instrumental in elevating brand identity, securing news coverage, and driving business growth through effective multi-channel marketing, public relations, and internal communications campaigns.• Strategic planner, creative storyteller, and analytical thinker with excellent project management and execution skills.• Experienced in both corporate and agency marketing.• Trusted executive counselor, polished presenter, problem resolution professional, and highly experienced vendor manager.SKILLS• Brand Strategy & Execution• Marketing Communications• Executive & Corporate Communications• Public Relations• B2B & B2C Marketing• Copywriting & Editing• Event Planning• Social Media & Digital Marketing• Video Editing & Production • Graphic Design• Creative Agency Tenure• Vendor & Agency Management• Dealer Franchise & Sales Support • Budget Management• Market Research & Analytics KEY ACHIEVEMENTS• Spearheaded strategic marketing communications initiatives for Daimler Truck North America's Freightliner Trucks business unit, growing market share 17% and solidifying the company as #1 on-highway brand.• Conceived and executed first live, virtual press conference in the North American commercial vehicle industry during the COVID-19 pandemic, launching Volvo Trucks North America's all-electric Class 8 truck model.• Managed multi-million-dollar budgets, 11 agency/vendor partnerships, and up to 4 direct reports.• Played key leadership role in launching first autonomous Class 8 truck in North America, which garnered a Guinness World Record.• Secured and directed MythBusters "Knight Rider" video shoot at DTNA’s test track with Freightliner-sponsored Hollywood stunt driver, reinforcing the truck brand's elite status through premier product placement.Please contact me at JenniferEdwards820@gmail.com for any brand, marketing or communications management opportunities.
Jennifer Edwards
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Marketing And Brand Management ConsultantJennifer EdwardsRaleigh, Nc, Us
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Brand Strategy & Communications LeaderJennifer Edwards Feb 2024 - Present
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Senior Content Writer & Video ProducerLpl Financial Feb 2023 - Feb 2024Fort Mill, Sc• Produced transformative written and visual content for the #1 U.S. independent broker-dealer, successfully increasing brand awareness, customer retention, product promotions, and annual earnings.• Activated strategic biweekly editorial meetings to enhance interdepartmental participation and improve social media, SEO, and web page metrics, which elevated on-line engagement by 10% in 3 months.• Implemented A/B testing in weekly e-newsletters by partnering with email marketing team to optimize targeted content, gaining a significant boost in click-through rates in 2 months.• Appointed as key team member to Brand Relaunch Committee based on proven strategic marketing history. -
Public Relations ManagerFictiv Mar 2022 - Nov 2022San Francisco, Ca• Elevated the startup's brand reputation and C-suite influence in the global digital manufacturing market by increasing industry award submissions, press interviews, and major product, funding, and international office expansion announcements, garnering significant boost in media coverage.• Successfully introduced new marketplace innovations to current and potential customers through external communications, which supported GTM, product, and sales teams.• Led social media strategy and developed high-level consumer communications, delivering improvements in customer engagement in 6 months.• Sharpened HR recruitment efforts with on-line outreach and in-person event promotions, greatly amplifying applicant interest through cross-functional team collaboration. -
Public Relations ManagerVolvo Trucks North America Apr 2019 - Mar 2022Greensboro, Nc• Directed executive communications and public relations initiatives, positioning the highly matrixed organization as an industry leader in world-class technological advancements in the U.S., Canada, and Mexico.• Achieved a 30% increase in news coverage for zero-emission commercial vehicle solutions and sustainability efforts through increased press release distribution, written customer profiles and testimonials, and product expert media interviews.• Conceived and executed the industry's first live, virtual press conference during the pandemic, which launched the brand's all-electric truck model and boosted media attendance 25% over past events.• Partnered with internal stakeholders across design, engineering, research and development, legal, corporate communications, and product marketing teams, as well as the global leadership team in Sweden, to inform internal and external audiences of key company initiatives and improve brand presence and sales in North America.• Raised the brand's internal industry share-of-voice rating from #6 to #1 in 4 months, maintained top rating each quarter thereafter, and earned #1 rating in annual 2022 report for all Volvo Group North America divisions.
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Director Of MarketingDaimler Truck North America - Lonestar Truck Group/Tag Truck Center Nov 2018 - Apr 2019Grapevine, Tx• Directed all marketing communications activities for the brand merger of DTNA’s 2 largest dealership networks, encompassing 25 locations, 9 states, and 7 brands.• Analyzed monthly sales statistics, market research, and industry trends to target untapped customer segments, increasing sales.
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Public Relations ManagerDaimler Truck North America Sep 2017 - Oct 2018Portland, Or• Strengthened crisis and executive communications for DTNA's 7 brands, and cross-functionally collaborated with headquarters team in Germany to enhance global brand belief.• Increased press release output 20% in 6 months, focusing on technology and innovation achievements.
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Marketing Communications ManagerDaimler Truck North America - Freightliner Trucks May 2010 - Sep 2017Fort Mill, Sc• Directed all strategic marketing communications initiatives, resulting in 17% market-share growth, positioning the company as the #1 on-highway truck brand in North America.• Managed multi-million-dollar budgets, supervised multiple agency partnerships, and supported over 340 dealership locations and DTNA sales teams with branded collateral, merchandise, point-of-purchase materials, technical data, demonstration videos, presentation materials, and all other marketing support needs.• Directed creative advertising strategies, trade show and press event planning, customer focus groups, marketing research and analytics, online merchandise program, and social media and website content creation.• Played vital leadership role in launching the first autonomous Class 8 truck in North America, which garnered Guinness World Record and boosted media coverage.
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Marketing Communications ManagerDaimler Truck North America - Freightliner Custom Chassis Corporation May 2008 - May 2010Gaffney, Sc• Led 4-member brand and marketing communications team, and directed creative advertising strategy, public relations, internal and external communications, trade show planning and execution, website refresh, and market research and analytics efforts.• Achieved #1 profitability position of DTNA's 7 brands during the critical 2008 economic downturn.• Organized and secured federal grants from the DOE Clean Cities Coalition and the EPA Diesel Emissions Reduction Act (DERA) funding programs to support production of compressed natural gas, liquefied natural gas, hydraulic hybrid, and hybrid-electric chassis.• Attained local and national media coverage for manufacturing facility's Zero Waste to Landfill achievement, an industry-first accomplishment.• Lead and board member of the brand’s recreational vehicle association, growing membership to over 4,000 chassis owners.
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Public Relations Account SupervisorThe Mandala Agency May 2007 - May 2008Bend, Or• Conceived and directed all public relations activities for the agency's domestic and international clients, garnering media coverage locally and abroad.• Advised on copywriting and creative content for client collateral and brand messaging.
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Public Relations ManagerDaimler Truck North America Oct 2002 - May 2007Portland, Or• Established strong, long-term North American media relationships and developed, managed, and executed all strategic public relations activities for DTNA's 7 brands, which enhanced executive communications and company reputation, ensured consistent messaging and alignment with corporate goals, and contributed to the organization’s market leadership.• Secured and directed MythBusters video shoot at DTNA’s test track with Freightliner-sponsored Hollywood stunt driver, reinforcing the North American truck brand's elite status through premier product placement. -
Senior Graphic Designer: Wmc-TvNbc News Sep 2000 - Sep 2002Memphis, Tn• Created all on-air still and animated graphics for live news broadcasts.• Onboarded and trained new designers on hardware and software platforms.• Edited on-air commercials for local clients.• Created designs for the station's on-air and printed promotions.• Learned and implemented new software programs, and trained design and production teams on usage. -
Graphic Designer: Whbq-TvFox Corporation May 1999 - Sep 2000Memphis, Tn• Created all on-air still and animated graphics for the station's live news broadcasts and promotions. -
Graphic Designer: Kob-TvNbc News Sep 1998 - May 1999Albuquerque, Nm• Created all on-air still and animated graphics for the station's live news broadcasts and promotions.
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Graphic Designer: Wsls-TvNbc News May 1998 - Aug 1998Roanoke, Va• Created all on-air still and animated graphics for the station's live news broadcasts and promotions.
Jennifer Edwards Education Details
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Communication And Media Studies
Frequently Asked Questions about Jennifer Edwards
What company does Jennifer Edwards work for?
Jennifer Edwards works for Jennifer Edwards
What is Jennifer Edwards's role at the current company?
Jennifer Edwards's current role is Marketing and Brand Management Consultant.
What schools did Jennifer Edwards attend?
Jennifer Edwards attended Virginia Tech.
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Manager At Deloitte | Military Veteran & Advocate | Cyber Security Operations | Master Of Science In Cyber SecurityHuntsville-Decatur-Albertville Area -
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