Jennifer Lee Sludden Email & Phone Number

- Lead content, PR, and social media strategies to grow brand presence and develop collateral for omnichannel marketing tactics

Greater Philadelphia

Working with multiple clients on:- Brand strategy development- Account and vendor management - Communications strategy- Website strategy and implementation - Digital roadmap and social channel development

• Member of senior management team, overseeing all corporate marketing functions. Led in-house marketing team using scalable and efficient processes to execute omni-channel marketing plan, inclusive of online and offline.
• Formalized framework around event marketing to Increase marquis tradeshow opportunity pipeline by 104% for a 4:1 ROI.
• Established key foundational processes, messaging, strategy around Strata’s offerings (website refresh, scalable lead gen campaigns, social media strategy, and more).

Bala Cynwyd, Pennsylvania

• As part of the senior management team, work alongside C-suite to develop and ensure overall corporate strategy is implemented. Core focus on establishing and executing multiple go-to-market strategies, including.
• Tripled channel marketing revenue to $12M by applying GTM strategies; led to Top US Microsoft 365 Adoption Partner of the Year for FY18 award
• Established change communications service that led to revenue $1M in 2017 (inception) and $2.6M in 2018.
• Guided organizational rebranding for new website, services messaging, and marketing collateral, as well as redesigning SEO/SEM goals and tactics to improve engagement and increase revenue.

• Reporting to VP of Marketing, led public relations efforts, content strategy development, developed/executed multiple go-to-market strategies for new products and partner/business development, and digital initiatives..
• Inaugural recipient of company’s Lion Heart Award for exemplifying hard work and determination in both professional and personal life.

Blue Bell, PA

• Reporting to Director of Communications, worked together with attorneys and C-suite to manage and coordinate the public relations/marketing efforts for the firm. Key Accomplishments
• Media/Public relations: writing of releases; pitching stories/attorney-authored articles to media outlets;
• Digital strategy: established and upheld the firm’s digital strategy; overseeing the firm website and social channels as strategic communication tools and
• Corporate brand: served as editor of all firm communications including, but not limited to: client communications, RFPs, publications and other marketing materials
• Attorney development: created and held social selling workshops for attorneys/staff using LinkedIn and Twitter

• Reporting to VP of Marketing, worked together with attorneys and C-suite to manage and coordinate the public relations/marketing efforts for the firm. Key Accomplishments
• Project management: served as project manager for website redesign/relaunch efforts during corporate brand shift; responsible for overall content development, brand messaging, and mapping of site for optimal visitor.
• Award of Distinction given by The Communicator Awards for Website Redesign
• Media/Publish relations: sole in-house marketer tasked with handling the firm’s public relations efforts for 225 lawyers in ten offices throughout five mid-Atlantic states. (PA, NJ, DE, NY, MA)
• Corporate brand: served as editor of all firm communications including, but not limited to: client communications, RFPs, publications and other marketing materials

• As the lead communications strategist, led the planning, implementation and administration of successful fundraising campaigns; served as the media spokesperson, and collaborated cross-functionally for content.
• Led the creation/execution of two award-winning annual reports summarizing the Red Cross’ efforts to help individuals and companies, prevent, prepare for, and respond to disasters.
• Meritorious Achievement Pepperpot Award for annual report (print)
• Silver Addy Award (Category: Best Annual Report – Non-Profit) for annual report (print)
• Led the implementation and development of website refresh
• W3 Silver Web Award for website refresho Web Marketing Association Standard of Excellence Award for website refresh

Wrote clear, accurate, concise and conversational copy for newscasts. Produced updates (1:30 in length) for live cut-ins during national morning news programs, including the Early Show. Selected and wrote stories for the news ticker.

B.A., English Writing/Journalism

Activities and Societies: Theta Phi Alpha, The Pitt NewsElected to one-year terms as Internal Vice President and Fundraising Chair Worked.

M.A., Broadcast Journalism

Activities and Societies: Temple Update - Entertainment News AnchorSelected as Entertainment News Anchor for student-run news channel.