Jerry Knight

Jerry Knight Email and Phone Number

Brand Marketer, Innovator. Deep experience leading both billion dollar brands and startups. Bring me a challenge. @ Why Eye Agency
new york, new york, united states
Jerry Knight's Location
New York, New York, United States, United States
Jerry Knight's Contact Details

Jerry Knight personal email

n/a
About Jerry Knight

Classically trained marketer with 25+ years in brand management at companies ranging from Fortune 500 to startups. Especially talented with brand strategy, insights, and innovation. Believes that great brand strategy leads to great marketing activation - both of which are works of art.

Jerry Knight's Current Company Details
Why Eye Agency

Why Eye Agency

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Brand Marketer, Innovator. Deep experience leading both billion dollar brands and startups. Bring me a challenge.
new york, new york, united states
Website:
whyeye.agency
Employees:
2
Jerry Knight Work Experience Details
  • Why Eye Agency
    Founder, Principal
    Why Eye Agency Nov 2005 - Present
    Miami/Fort Lauderdale Area
    Brand marketing firm focused on delivering superior strategy, insights, and innovation all rooted in a client’s unique answer to “Why”. Our clients range from startups to multi-billion multi-nationals and span varied yet connected sectors: beverage alcohol, food and dining, health and wellness, travel, fashion, beauty, and retail.
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  • Deutsch Family Wine & Spirits
    Director, Spirits Marketing
    Deutsch Family Wine & Spirits Mar 2013 - Mar 2015
    White Plains, Ny
    Responsibility for volume and P&L across portfolio of five spirits brands; led a team of brand managers, associates, and agencies; managed supplier relationships. Delivered double digit growth despite changing corporate strategy, staffing restrictions, and reduced investment posture.
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  • Diageo
    Director, Crown Royal
    Diageo Oct 2003 - Nov 2005
    New York, Ny
    Responsibility for P&L, volume, brand strategy for the US's 4th largest spirit brand by value and company's #1 profit driver in N.A. Led large, multi-layered team of marketers, a dozen agencies, and internal cross-functional teams. Launched first-ever spirits NASCAR sponsorship, restaged multi-cultural platforms, refilled the innovation pipeline, and restored healthy growth trajectory for the brand.
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  • Diageo
    Director, Global Innovation
    Diageo Feb 2002 - Oct 2003
    Stamford, Ct
    Led upstream strategy, concept development, and pipeline management for spirits, wine, and beer. Projects ranged from spirit solutions in the wine occasion, Ciroc and Crown Royal brand extensions, Guinness packaging technology, to ready-to-drink cocktails, and more.
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  • Del Monte Foods, Inc.
    Director, New Products & Kids Snacks
    Del Monte Foods, Inc. Nov 1999 - Feb 2002
    San Francisco, Ca
    Led Kids Marketing and innovation with volume, share, and P&L responsibility and consistent growth. Built and led a marketing team, multiple agencies, and cross-functional teams to build Kids Marketing as a core competency. Launched Fruit To Go, Fruitrageous, and built out an innovation strategby and pipeline.
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  • Bristol-Myers Squibb, Mead Johnson Nutrition
    Director Of Marketing
    Bristol-Myers Squibb, Mead Johnson Nutrition Aug 1996 - Mar 1999
    Evansville, In
    Led $1.8 billion flagship Enfamil; build brand team of eight. Responsibility for volume, spend, SBU leadership, and P&L. Developed and launched umbrella branding strategy, innovative segmentations, new products, accelerated growth trajectory, and captured #1 share position for the first time ever.
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  • Fruit Of The Loom
    Marketing Manager
    Fruit Of The Loom Apr 1993 - Aug 1996
    Bowling Green, Ky And Salem, Nh
    Marketing for licensed sports & entertainment apparel: Wilson Athleticwear, NFL, NBA, MLB, NHL, NCAA, & various film/TV/cartoon/video properties.
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  • Procter & Gamble
    Assistant Brand Manager, Brand Assistant
    Procter & Gamble Jun 1991 - Apr 1993
    Cincinnati, Oh
    Classic, world-class brand management training on White Cloud and Charmin bath tissue.
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Jerry Knight Skills

Marketing Marketing Strategy Brand Management Brand Development Integrated Marketing Management Customer Insight Product Innovation Marketing Communications Fundraising Brand Architecture Digital Marketing Strategic Planning Market Planning Consumer Products Strategy Competitive Analysis Leadership Sponsorship

Jerry Knight Education Details

Frequently Asked Questions about Jerry Knight

What company does Jerry Knight work for?

Jerry Knight works for Why Eye Agency

What is Jerry Knight's role at the current company?

Jerry Knight's current role is Brand Marketer, Innovator. Deep experience leading both billion dollar brands and startups. Bring me a challenge..

What is Jerry Knight's email address?

Jerry Knight's email address is jk****@****its.com

What schools did Jerry Knight attend?

Jerry Knight attended Indiana University - Kelley School Of Business.

What skills is Jerry Knight known for?

Jerry Knight has skills like Marketing, Marketing Strategy, Brand Management, Brand Development, Integrated Marketing, Management, Customer Insight, Product Innovation, Marketing Communications, Fundraising, Brand Architecture, Digital Marketing.

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