Lending words and creative strategy to a new agency’s voice and identity while co-leading creative direction of work that helps our clients stand apart from the pack.Clients: Waxology

Clients: CroMetrics, Action Against Hunger, Friends of the Earth, Curology, Agency Skincare, Charles Schwab, Culture Strategy Lab, Legacy Wealth Management, CroMetrics, BacklotCars, Openlane

Helping small BIPOC, queer, disabled, and women-led businesses succeed with messaging that is just as powerful and inspiring as them.Responsible for writing and overseeing projects and writers.

Key creative for brand and B2B communications.

As the only full-time copywriter on a growing creative team, I managed third party creative vendors, led a small team of freelancers, created company-wide brand guidelines, and led concepting and brainstorming.

Developed a social media and content strategy that built a brand from just another start up to a runner up in the SXSW Innovation awards.- Launched new brand identity after company pivot in 2013- Developed social strategy that focused on Pinterest and Facebook to increase brand awareness with engaging, shareable learning content. - Aligned the brand with strong, growing learning communities in photography, wedding planning, kiteboarding and parenting- Increased social following (40%) and social site referrals (9%), and grew the Pinterest community to be a top 4 site traffic contributor on a weekly basis- Managed and instructed social interns in the creation and analysis of social content using Facebook Analytics, Google Analytics and Tailwind- Created a targeted newsletter schedule to increase brand loyalty using MailChimp and Mandrill- Wrote and advised on all copy including website, app, press releases, partnership pitches, blog and social channelsAwards:2014 SXSW Entertainment and Content Top 3 Finalist

Brands Experienced: Singha Beer, SUPERPRETZEL, Wylie Wilson, Nokia, Ed Hardy, Echo, Ubisoft, Bermuda Transportation.Responsibilities:- Work with the creative team to concept and pitch integrated advertising and marketing campaigns- Create detailed in-depth competitive analyses with a focus on social executions- Deliver detailed social media reports to clients- Manage and assist in New Business development- Implement schedules and deadlines for incoming creative interns

- Created social hype around upcoming awards, gaining the lead votes for the 2011 ITA CityLights New Concept Award- Planned learning events around Chicago to engage the local community with the newly introduced conceptAwards:2011 ITA CityLights - New Concept Award2012 Chicago Innovation Awards - Up-and-Comer Award 2012 Mozilla Digital Media and Learning Grant Winner