Jessieka Lauchengco - Lim, Mba Email & Phone Number

Murrieta, California, United States

Temecula, California

Manila, Philippines (Remote)

Develops, Implements and evaluates SMART Marketing goals that leads to traffic, engagement and revenue• Increased Instagram followers by 440% thru organic strategies• Creates Content Marketing materials for Facebook, Instagram, Blogs and Emails that are relatable and accurate to the buyer’s persona• Setting of Ad campaigns, Ad Sets and Call-to-Actions for Instagram and Facebook targeting the buyer’s persona —resulting to Conversions in Shopify• Collaborated with Social Media Influencers that are related to the buyer’s persona• Assist in the creation of ad and content materials thru minimal graphic design knowledge• Launched Collaborations w/ known brands in the Philippines• Landed more than 30 features in media outlets and online platforms in 2017 and 2018 • Spearheaded the digital marketing movement, #GreenerMNL

Temecula, California

Responsible for day-to-day store operations management including Recruitment, Sales Management, Front End, Merchandise Management, Housekeeping, Health, and Safety.• Hires, trains, and supervises dept managers, set performance goals & encourage teamwork • Secures Market Information and Competitor Data• Maintains Monthly Sales of $80,000 and Average Gross Margin of 32% • Maintains Food Safety Score of Grade A from the Department of Health • Established on-time weekly reporting of Daily Department Sales Report, Spoilage

Manila, Philippines

Responsible for over-all Content Marketing Management, Social Media and Mall Exhibits• Increased followers of Facebook (43%) & Instagram (52%) thru organic strategies• First to implement Facebook Advertising for the brand focusing on Brand Awareness, Increasing traffic and Engagement• Managed and created monthly Copy Calendar for Email, Facebook, Instagram, and Twitter• Supervised 17 Exhibitors deployed daily to mall appliances exhibits• Completed successful 145 mall exhibits in collaboration with major distributors• Designed Exhibit Layouts thru COREL required by mall partners for activity permit

Responsible for Social Media, Advertising and Promotions of the brand• Implemented digital ads with one of the biggest cinemas in the country • Maintained 100% accuracy for all promotions list by developing own system in excel •Managed Facebook, Instagram, Tumblr, Twitter and Webpage of the brand

Singapore City, Singapore

Manila, Philippines

Assisted Marketing Manager in implementing the marketing programs for the whole year• Managed Social Media Platforms of the brands such as Facebook, Tumblr, Twitter, Youtube, and Instagram• Created and sent out Email Marketing copies thru MailChimp• Assisted in all campaign photoshoots and sponsored events for the year• Implemented a customer loyalty program (for ~60 stores) with the biggest telco in the country • Delivered 100% permits applications on-time by ensuring application details are complete• Headed Fashion Week Philippines -the biggest event of the brand for the year 2011

Master, Business Administration

Activities and Societies: Head - Happy Pencils and Thousand Hugs Pencil & Toy Drive

Diploma In Social Media Marketing And Online Reputation

Bachelor Of Arts, Communication Arts

Activities and Societies: Council of Leaders (2008-2009) President, Le club Francais (Miriam College French Club) (2007-2009) Member.

Gs-Hs