Jessica Camp Email & Phone Number

Atlanta, Ga

Lead client marketing and sales enablement strategy for multiple brands under the Cox Automotive umbrella. Develop strategies to deliver on the revenue goals of the business, execute demand generation strategies, drive product penetration and conversion, and maintain client retention. Lead a multi-level team focusing on Content Strategy, Product Marketing, Brand Strategy and Sales Enablement.

Atlanta, Ga

Responsible for developing positioning and marketing strategy for both retail and e-commerce for multiple departments within The Home Depot. Oversee a team four direct reports, ensuring strong tactical execution and integration to drive sales and increase demand. Collaborate with executive leadership to define departmental KPI goals in order to achieve broader company priorities. Provide executive leadership with marketing recommendations on annually planning, company promotional events, brand management and product launches. Collaborate with vendors to identify opportunities for partnerships that drive marketing efficiencies and drive sales. Analyze consumer data to create a targeted messaging approach to drive sales and online traffic.

Atlanta, Ga

Served as the liaison between merchandising leaders and marketing cross-functional departments. Managed annual marketing activity including company promotional events, vendor marketing campaigns, and product launches. Lead cross-functional marketing teams to ensure strong alignment and execution of marketing campaigns; including creative, CRM, public relations, consumer insights & analytics, media, SEM/SEO, e-commerce, finance, in-store environment & signage.

Atlanta, Ga

Managed the National messaging strategy and creative production of National broadcast TV and radio (both general market and Hispanic market). Collaborated with Marketing department to determine product strategies, while aligning organizational priorities to create sales driving and engaging advertising. Monitored and analyzed research and competitive data to ensure creative was as relevant and engaging as possible. Communicated all messaging and creative strategies to Executive Leadership. Managed multiple advertising agencies and projects while delivering the highest quality strategic work on deadline. Evaluated and negotiated production bids and cost estimates from agency and vendor partners.

Manage multiple client accounts serving as the primary liaison between agency teams, clients and vendors. Collaborate with senior level clients to define advertising and media objectives; guide agency teams in the development of fully integrated multimedia campaigns in line with strategy, objectives and budget. Maintain focus on brand strategy and goals while managing daily account operations, including budget management, revenue and profit projections, account billing and project management. Manage agency social strategy, create editorial content to engage social communities and define the agency voice.

Atlanta, Ga

Managed account team on corporate and regional promotions for all Mohawk brands. Participate in the development of marketing objectives, strategies and validation techniques for promotional planning. Evaluate and analyze regional and corporate promotion results.Participate in developing overall revenue strategies, account planning and business processes for the Mohawk account.

Atlanta, Ga

Managed national brand campaign for consumer business as lead creative agency for Dell. Oversee production of consumer TV, radio and print. Managed global coordination of creative assets among agency partners. Conducted focus groups and segmentation studies to align messaging within the core consumer targets. Managed budget in excess of $3 million for broadcast production, print, online and retail.

Managed broadcast, print and out-of-home advertising for 55+ Domino’s Pizza Co-ops to ensure the development, communication and execution of marketing, advertising, and promotional plans. Developed and managed marketing plans, co-op budgets, media plans, meeting decks, market profiles, and promotional offers. Provided weekly sales analysis identifying trends based on product and value offers. Managed traffic and production of TV, print and radio for individual DMAs.