Jia Lin Foo Email & Phone Number

Singapore

Singapore

• Grew Instagram followers by 675%, from 2K to 15.5K in a year despite Covid by strategising and executing a content plan, including copywriting, designing, community engagement and collaborating with influencers and media publishers• Created 4 viral TikToks, with one TikTok garnering 83.8K views• Quadrupled sales volume and increased revenue by 350% from 2019 - 2021 despite Covid-19 by identifying and testing growth opportunities in paid search, paid ads and organic social contentStrategised, executed and optimised Google Ads campaigns that increased conversion rates by 470% in 3 months• Developed, implemented and optimised paid Instagram and Facebook ads that increased conversion rates by 50% • Took high quality photos and professionally edited them to provide an additional income stream for the company• Interviewed, hired and trained a total of 4 interns over 1.5 years• Led and mentored a team of 1 full time marketer and 1 intern

Singapore

• Grew Instagram followers by 50% in 4 months• Took charge, developed and executed a social media marketing plan, including copywriting and designing• Conceptualised, filmed and edited multiple videos, with one video reaching 10K organic views• Aided in the UX overhaul of the website

Singapore

• One of 2 strategists to lead the GIC recruitment pitch and win the account• Actively worked with the strategy team on multiple client pitches• Created comprehensive content and channel audits, engaged in in-depth research, generated insights and formulated central business ideas which were presented to clients