Vice President For Marketing And Public Relations
Indianola, Ia
Vice President for Marketing and Public Relations: Accountable for all marketing and public relations functions for the 1,300-student, liberal arts college.• Developed and sustained strong organizational identity to increase brand recognition and visibility to support enrollment, advancement, academics, and alumni engagement.• Researched audiences to understand motivators; created a brand to maximize awareness and positive perceptions of the organization.• Developed on-brand relevant and persuasive marketing strategies with unified, consistent messages for multiple constituencies across all platforms.• Communicated to advance organizational goals at every level – employees, administrators, executives, Board of Trustees, and the media.• Built and supported a strong and passionate team that exceeded expectations contributing to the retention of high-performing individuals.• Empowered the team through communication, respect and trust to achieve organizational goals.• Oversaw event marketing for the college, increasing revenue by bringing groups and special events to campus facilities.