Works with clients to develop and hone communication strategies that protect their brand, enhance their reputation and grow their businesses. This includes:-- Strategic communication development-- Crisis communication management and training-- News releases, talking points and presentations-- Leadership communication

Vice President for Marketing and Public Relations: Accountable for all marketing and public relations functions for the 1,300-student, liberal arts college.• Developed and sustained strong organizational identity to increase brand recognition and visibility to support enrollment, advancement, academics, and alumni engagement.• Researched audiences to understand motivators; created a brand to maximize awareness and positive perceptions of the organization.• Developed on-brand relevant and persuasive marketing strategies with unified, consistent messages for multiple constituencies across all platforms.• Communicated to advance organizational goals at every level – employees, administrators, executives, Board of Trustees, and the media.• Built and supported a strong and passionate team that exceeded expectations contributing to the retention of high-performing individuals.• Empowered the team through communication, respect and trust to achieve organizational goals.• Oversaw event marketing for the college, increasing revenue by bringing groups and special events to campus facilities.

Co-Founder & Partner: Created a market research and media consulting company from the ground up that provided market research tools, strategic communication plans, and data-driven consultation. Grew the company to more than $3MM in billables and maintained strong client satisfaction.• Set the direction of the company using insight and judgement to manage the company’s business strategy and growth trajectory.• Delivered customized results to small and large companies; developed responsive, customized solutions after identifying specific needs, roadblocks and pain-points.• Recruited, hired and managed a decentralized workforce using management techniques that fostered team cohesiveness.• Provided actionable advice to company executives on how to increase market share and effectively communicate organizational goals.

Client Service Director: Managed all marketing services for clients nationwide including program development and communication strategies.