- Set digital marketing strategies that align with client goals- Lead website project strategies and management- Lead Hubspot strategy and projects- Ensure clients are satisfied with the services and outcome

The client for this project, Raising Nebraska (RN), is a resource center that connects Nebraskans with the research and resources of the University of Nebraska in an effort to inspire Nebraskans to live healthy and prosperous lives. The goal of this project was to redesign RN’s website to improve the experience for the patrons of their physical space, thereby encouraging them to use the many services and resources offered by RN. Central to our approach was the optimization of Information Architecture to accommodate the diverse range of users and to highlight the variety of verticals supported by RN.Skills: User Experience Design (UI/UX), User Research, Information Architecture, Site Mapping, Prototyping, UI Styling, Responsive Web Design, Usability Testing, Project ManagementTechnologies Used: Figma, Wordpress

Clients: Anon, Eddie Bauer, Thule, Thermacell

• Facilitated branding workshops • Collaborated with web developers to create and maintain the company’s website• Researched and created buyer personas

• Managed marketing efforts for growing software start-up• Increased product demand by over 500%• Created and managed content emails and new user email automation• Managed the company’s Facebook and Pinterest accounts• Collaborated with web developers to maintain and upgrade the company’s websites• Created and implemented two animated video advertisments