Jill Johnson Email & Phone Number

Rochester, New York, United States

Helping children and adults with developmental disabilities live the life of their choosing.

Rochester, New York Area

Consulting services for communications strategy, PR, marketing and sponsorship sales for the 34th Annual Chocolate Ball hosted by Epilepsy-Pralid (EPI) (https://www.epiny.org/). ABOUT EPI AND THE CHOCOLATE BALLThe annual event raises funds for EPI’s epilepsy programs and services such as support groups, education, youth conferences and the only week-long overnight camp in New York State for kids with epilepsy. The highlight of the event is the Chefs Cake Competition. Pastry Chefs from the region create elaborate chocolate cakes inspired by the theme of the event, which this year is the depths of the ocean and marine life. Six awards are presented to the chefs: Best Taste with 1st place and Runner Up, Best Showpiece with 1st place and Runner Up, The Grand Prize and The People’s Choice Award. EPI serves people in 22 counties in New York State, including the greater Rochester area, the Finger Lakes region, Syracuse and Binghamton. EPI provides tailored support solutions to meet the physical, behavioral, and social needs of people with epilepsy, developmental disabilities, and brain injuries. The agency serves more than 6,000 children and adults who suffer from epilepsy and seizure disorders. More than 70 children, age 6 to 18, attend EPI’s Camp EAGR. The camp is held in August at the YMCA Camp Weona in Wyoming County, New York. The camp, open to children who suffer from epilepsy and their siblings, has an on-site 24-hour medical team of neurologists and nurse practitioners. EPI is a founding member of the Epilepsy Alliance America, a new nation-wide network of human service agencies dedicated to providing local support to people affected by epilepsy.

- Create integrated multi-channel content messaging around the Foundations Office, health system priorities, key service lines and properties.- Develop a strategic plan to shape, define and define our brand, expressing both short term and long term goals to the members of our community and develop a case for support and growth. - Weave together a dialogue that tells our story, supports our mission and describes the impact of a variety of modernization initiatives that will bring greater access to extraordinary healthcare to people in our community and directly improve the patient experience.- Organize projects with a variety of internal and external partners to deliver timely messaging and communications support as the organization evolves. - Embrace technology and best practice solutions to facilitate progress towards Foundations and system goals.

Rochester, New York Area

* Worked with Assistant Vice President to build strategic plans for URMC Clinical Programs for $1.2 billion campaign.* Created multi-channeled engagement strategy for Neuromedicine, Urology and the Highland Hospital Foundation.* Ran events to cultivate relationships between URMC and key major gift prospects.* Focused on efficiency processing in regards to event scheduling, communications and prospect reporting for faster analysis, prospect planning and overall organizational communication.* Spearheaded event management overall of Highland Hospital annual Gala to create a more donor-centric process and increase sponsorship dollars.* Worked with the Director of Internet Projects to launch internal and external online initiatives.

* Managed marketing camps and community relations programs for 18 Div. I NCAA programs.* Spearheaded and developed strategic communications plan, focusing on centralized messaging and to push out via traditional and new media channels.* Overhauled relationships between marketing, ticketing and game operations staff for better game day coordination and execution.* Revamped marketing efforts to bring in line with development and corporate sponsorship efforts.* Established turn-key community relations programs to manage influx of donation and guest speaker requests. Leveraged requests to take advantage of grass roots and non-traditional marketing opportunities.* Expanded media partnerships beyond traditional sports outlets to further promote brand.* Implemented CRM theory to identify key opportunities for up-selling and increased customer affinity.* Expanded department branding initiative by creating specific graphic identity standards and seeking partnerships with licensees to add new revenue stream to department.* Developed and executed new relationships with Paciolan (ticketing), adidas (apparel), PrestoSports (website) and Big Screen Network Productions (pre-production and in-game video board and live event production).* Managed two full-time Assistant Directors of Marketing; the Director of Camps, Clinics & Community Relations as well we 30 volunteer student interns.* Rebuilt student intern program to provide a true professional experience for students as well as management opportunities for full-time staff.

* Tapped local literacy, community and corporate groups to drive sales at retail store location.* Coordinated direct mail, email and telemarketing campaigns in conjunction with in-store promotional events and targeted merchandise.* Revamped management team objectives and communications with Booksellers to capitalize upon new sales leads, up-sell current customers and increase customer brand loyalty.* Created incentive program to grow membership sales (main home office directive).* Researched, built and maintained comprehensive database of local non-profit and corporate entities to track customer behavior and identify areas to cultivate revenue.* Worked with Store Manager to facilitate communication and team-building initiative to increase management team efficiency and increase sales opportunities.

* Planned and managed charter flights and hotel accommodations for more than 2,000 friends and family members for the NFC Championship team during Super Bowl XLI in Miami, FL.* On-site liaison for New Orleans Saints and team leader for Chicago Bears.* Created final group travel summary for over 2,000 passengers.* Duties required extensive planning, travel and coordination with owners, front office management, corporate partners, fans, NFL, airlines, airport security/FAA, hotels, on-site transportation, police and temporary staffing agencies and personnel management.

* Developed comprehensive marketing plans for twenty-three athletic programs overseeing branding, media/advertising, special events, entertainment, sponsor relationships, fundraising, alumni relations and ticket campaigns.* Researched and implemented CRM campaign to coordinate targeted messages, reduce print/mailing costs, grow and analyze database of more than 150,000 customer profiles and create unique sponsorship/trade opportunities.* Coordinated direct mail, email and telemarketing campaigns in conjunction with on-line initiatives to cross market programs and deliver cohesive, consistent messages to constituents.* Identified new target groups and developed effective promotional programs to increase ticket sales.* Supervised artistic direction for print and on-line initiatives; led redesign for uclabruins.com, introducing new avenues for sponsorship as well as streamlining navigation to improve user experience and increase interactivity; directed branding for multi-sport True Blue campaign.* Founded Community Relations Program to foster good will, increase visibility and boost ticket sales; developed Read to Succeed, Pen Pal, I’m Going to College and Speakers Bureau programs.* Planned and produced live events for more than 500 athletic events, including special celebrations for audiences of more than 1,000 alumni, donors, sponsors and VIP’s.* Revamped UCLA Life Pass Varsity Club Program to strengthen ties with active alumni, reconnect with inactive members, grow donor base and increase long-term financial giving.* Managed full-time and part-time staff with emphasis on mentoring, education, professional development and incentive programs.

Summer Bay State Games

Ba, Psychology & Spanish

Activities and Societies: * Research: Differences in Body Image and Body Satisfaction Between Males and Females, Athletes.

High School

Activities and Societies: Soccer, Basketball, Track & Field Soccer, Basketball, Track & Field National Honors Society Spanish Club Coached.