James Connelly Email & Phone Number

Los Angeles, Ca, Us

Washington, District Of Columbia, Us

VA MFA IDENTITY TEAM- Worked on processes to help the Identity Team better service other VA.gov product teams, as well as users who login to the VA.gov app.- Defined Service Level Objectives and Agreements for those who login to VA.gov, as well as strategies for mitigating incidents.- Created a process to manage inbound requests to the Identity team and measure the fulfillment of those requests.- Worked on ongoing process of simplifying login for VA.gov end users by reducing the number of login options by half.

Seattle, Washington, Us

Defined and refined real-time content management, site management, event management and inventory tools/experiences as product expert for Nordstrom Rack site management platform. Created navigation tree and sale placement logic. Transformed Nordstrom.com experience with series of new navigational and SKU placement features.- Contributed to Nordstrom Rack’s best online years ever in 2018 & 2019, breaking $2B in sales, by partnering with merchandising team to create new tool enabling fast and easy changes to site navigation & content management, replacing bulky process requiring two dev teams that made it infeasible to make changes more than once per quarter. - Managed navigation tool that used AI / Machine Learning to place the correct products on landing pages.- Increased Nordstrom Rack SEO conversion by 2% with a thorough audit and clean up of site SEO practices.- Managed A/B Testing Rollout and Partnership w/ 3rd Party tool, Optimizely, overseeing tests for all aspects of the conversion funnel, from landing page configuration to cart and checkout experience.

Broomfield, Colorado, Us

Served as in-house consultant, managing various products for NBC.com, including responsive page enabling display of various content needed by NBC sponsors, responsive page allowing for real-time ‘second screen’ commentary on current NBC broadcasts, and redesign of NBC’s schedule page to be more responsive on desktop, tablet, and mobile.

Beverly Hills, Ca, Us

Created suite of SaaS-style internal tools customized to specific needs of various departments. Increased WME’s festival business significantly through implementing comprehensive web application able to track thousands of worldwide music festivals and manage artist submissions. Developed internal streaming system, allowing instant access to content. Eliminated need for physical discs to be distributed from company’s video department. Performed deep-dive analysis of departmental ticketing solutions, with result of picking single vendor to service entire company

Performed market research/analysis, wrote product requirements documents (PRDs), designed user interfaces (UIs) and wireframes, and managed third-party vendor relationships. Oversaw social media components for front/backend aspects of Break.com and associated sites. Defined dozens of products across tenure. Created custom content management system (CMS) & using extensive market research. New tool handled freelance writer/editor acquisition and management, article generation, editing, publishing, social media posting, payments, and statistics generation for articles. Rebranded Filefront.com to Gamefront.com, changing focus from downloads to contents after analysis of other successful gaming-oriented websites. The rebrand was a success, traffic to gamefront.com eventually rose. Launched Made Manual, an SEO-focused website for Break Media’s articles. Averaged 1 million monthly pageviews within six months, eventually reaching up to 3 million.

Us

Managed a team that researched, defined & developed products for all of IndyMac’s web properties, including online banking, consumer mortgage & business to business. Tasks included:• Developing products roadmap for Web Standards and Services Dept. • Setting product goals for direct reports.• Market Research – Competitive analysis of other banking sites offering similar products as needed. • Web Analytics – Using Omniture to create reports to map site users from first visit to form completion.• Usability Analysis – Bringing in end users to test prototypes.• Highlights from the dozens I products I managed:o Marketing case, competitive analysis, working prototype and user testing for a complete overhaul of the Online Application for Indymac Mortgage.o Requirements, UI and navigation structure for redesign for all consumer-facing websites.o Requirements & wireframes for iDraw, a system where Brokers could create their own closing documents online.o Wrote requirements for and managed rollout of Indymac’s new logo.o Developed UI and requirements for brand-new product Website for Indymac’s Home Equity Division, including an online application.o Requirements for a Home page redesign for Indymac Mortgage site that helped it regain "#1 Overall Mortgage Website" Gomez ranking.