VA MFA IDENTITY TEAM- Worked on processes to help the Identity Team better service other VA.gov product teams, as well as users who login to the VA.gov app.- Defined Service Level Objectives and Agreements for those who login to VA.gov, as well as strategies for mitigating incidents.- Created a process to manage inbound requests to the Identity team and measure the fulfillment of those requests.- Worked on ongoing process of simplifying login for VA.gov end users by reducing the number of login options by half.

Defined and refined real-time content management, site management, event management and inventory tools/experiences as product expert for Nordstrom Rack site management platform. Created navigation tree and sale placement logic. Transformed Nordstrom.com experience with series of new navigational and SKU placement features.- Contributed to Nordstrom Rack’s best online years ever in 2018 & 2019, breaking $2B in sales, by partnering with merchandising team to create new tool enabling fast and easy changes to site navigation & content management, replacing bulky process requiring two dev teams that made it infeasible to make changes more than once per quarter. - Managed navigation tool that used AI / Machine Learning to place the correct products on landing pages.- Increased Nordstrom Rack SEO conversion by 2% with a thorough audit and clean up of site SEO practices.- Managed A/B Testing Rollout and Partnership w/ 3rd Party tool, Optimizely, overseeing tests for all aspects of the conversion funnel, from landing page configuration to cart and checkout experience.

Served as in-house consultant, managing various products for NBC.com, including responsive page enabling display of various content needed by NBC sponsors, responsive page allowing for real-time ‘second screen’ commentary on current NBC broadcasts, and redesign of NBC’s schedule page to be more responsive on desktop, tablet, and mobile.

Created suite of SaaS-style internal tools customized to specific needs of various departments. Increased WME’s festival business significantly through implementing comprehensive web application able to track thousands of worldwide music festivals and manage artist submissions. Developed internal streaming system, allowing instant access to content. Eliminated need for physical discs to be distributed from company’s video department. Performed deep-dive analysis of departmental ticketing solutions, with result of picking single vendor to service entire company

Performed market research/analysis, wrote product requirements documents (PRDs), designed user interfaces (UIs) and wireframes, and managed third-party vendor relationships. Oversaw social media components for front/backend aspects of Break.com and associated sites. Defined dozens of products across tenure. Created custom content management system (CMS) & using extensive market research. New tool handled freelance writer/editor acquisition and management, article generation, editing, publishing, social media posting, payments, and statistics generation for articles. Rebranded Filefront.com to Gamefront.com, changing focus from downloads to contents after analysis of other successful gaming-oriented websites. The rebrand was a success, traffic to gamefront.com eventually rose. Launched Made Manual, an SEO-focused website for Break Media’s articles. Averaged 1 million monthly pageviews within six months, eventually reaching up to 3 million.

Managed a team that researched, defined & developed products for all of IndyMac’s web properties, including online banking, consumer mortgage & business to business. Tasks included:• Developing products roadmap for Web Standards and Services Dept. • Setting product goals for direct reports.• Market Research – Competitive analysis of other banking sites offering similar products as needed. • Web Analytics – Using Omniture to create reports to map site users from first visit to form completion.• Usability Analysis – Bringing in end users to test prototypes.• Highlights from the dozens I products I managed:o Marketing case, competitive analysis, working prototype and user testing for a complete overhaul of the Online Application for Indymac Mortgage.o Requirements, UI and navigation structure for redesign for all consumer-facing websites.o Requirements & wireframes for iDraw, a system where Brokers could create their own closing documents online.o Wrote requirements for and managed rollout of Indymac’s new logo.o Developed UI and requirements for brand-new product Website for Indymac’s Home Equity Division, including an online application.o Requirements for a Home page redesign for Indymac Mortgage site that helped it regain "#1 Overall Mortgage Website" Gomez ranking.