Experienced in the field of digital marketing, possessing a strong background in both Digital Marketing and Information Technology. Demonstrating passion and a track record of success in overseeing and implementing digital programs, utilizing technology, interpersonal skills, and leadership to achieve outstanding results and surpass goals.Areas of Expertise: Digital Marketing, Online Advertising, Email Marketing, Dynamic Retargeting (DCO), Programmatic Buying, Display & Video Advertising, SMS Marketing, Paid Search and Social Campaigns, Reporting and Analytics, Account Management, SaaS, Project Management, Client Services, Customer Success, Client Presentations, Trade Shows, Salesforce, HubSpot, Web Design, Microsoft Office Applications.Proficient in the following programming languages: HTML, CSS, PHP, Javascript, Visual Basic.
Captivate
View- Website:
- captivate.com
- Employees:
- 201
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Vp, Programmatic And PartnershipsCaptivateNew York, Ny, Us
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Senior Director, Demand PartnershipsPlace Exchange Jan 2023 - PresentNew York City Metropolitan Area -
Director, Programmatic PartnershipsPlace Exchange Dec 2019 - Jan 2023New York City Metropolitan AreaLead relationships with buy-side programmatic partners, including agency holding companies and brands direct.Educate and train partners on Place Exchange’s programmatic value proposition to drive adoption and usage of our proprietary technology.Initiate and drive new and ongoing revenue opportunities while reaching and exceeding goals.Work with Marketing department to develop messaging and supporting collateral for programmatic communications.Deliver partner feedback to Place Exchange product and engineering teams for consideration in the roadmap.
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Web DesignerAje Digital Nov 2017 - PresentNew York, United States -
Director, Digital Partnerships And MonetizationBed Bath & Beyond May 2018 - Apr 2020Greater New York City AreaOversee internal digital media group with eight direct reports, responsible for delivering additional revenue by pitching, planning and executing marketing plans to brands, agencies and external advertisers.Responsible for delivering an 8-figure monetization program utilizing digital and print marketing channels.Evaluate new technologies and negotiate contracts with new partners to improve digital portfolio and offerings.Responsible for yearly financial planning, budgeting and tracking performance against budget. -
Senior Manager, Client ServicesAol Dec 2015 - May 2018Greater New York City AreaClients: Comcast, AT&T, Kimberly Clark, Vanguard, CIT Bank, AmgenResponsible for over $10,000,000 in annual programmatic spend across display and video inventory with strict targeting goals.Accountable for 15 incremental sales pitches each quarter resulting in both incremental budget and renewal agreements.Oversee implementation of digital campaigns while managing optimizations and campaign performance.Manage relationship between internal and external teams including account management, sales, agency contacts and third party partners.Collaborate internally to create complex reports, performance updates and QBR presentations. -
Account Manager, Aol Dynamic RetargeterAol Dec 2014 - Dec 2015Greater New York City AreaClients: AT&T, Bath & Body Works, BookingSuite, Hubzu, Macy's, Swiss Watches, TJMaxx, Victoria's Secret.Oversaw all aspects of campaign management including implementation, content creation, trafficking, performance and budgets for programmatic retargeting programs.Cultivated and grew long-term relationships with top internet retail clients while ensuring we met/exceeded performance metrics as well as client and internal revenue goals.Worked with sales professionals to develop proposals, provide deal evaluations, sales negotiations, revisions and follow-up resulting in successfully on-boarding five new clients.Provided technical and strategic guidance on campaign specifications and provided troubleshooting/conflict resolution.
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Technical Account Manager / Sales EngineerConfirmit Jun 2013 - Dec 2014Greater New York City AreaServed as a mobile subject matter expert to support sales initiatives with a focus on mobile web, SMS and mobile applications.Implemented complex survey development for the purposes of improving customer acquisition, retention, and profit.Trained clients on advanced technology platforms to accurately capture, measure, and interpret data that is sourced from active survey participants in Market Research and Voice of the Customer programs. -
Technical Account ManagerVelti Sep 2012 - Jun 2013New York, New YorkServed as main point of contact for multiple clients and agencies working to utilize and implement the mGage mobile marketing platform in areas including campaign setup, audience targeting and reporting.Managed relationship between internal teams and client teams with functions including sales, deployment, project scoping and custom solutions development.Led client training sessions through online modules, knowledge base sessions and in-person trainings resulting in increase in platform usage, message volume and revenue. -
Associate Account ManagerAcxiom Aug 2010 - Aug 2012New York, New YorkClients: General Motors, Chase, Wyndham HotelsResponsible for overseeing and implementing email marketing campaigns with aspects including targeting, testing, scheduling, reporting and analysis for leading digital agency.Consulted with clients daily to ensure campaigns are executed according to program goals involving accuracy, quality, time and budget.Actively participated in training fellow associates on email and mobile marketing platforms and campaign setup.Received quality award for outstanding client work which raised relationship status from "red" to “green”. -
Marketing And Client Services InternPing Mobile Jun 2010 - Aug 2010Created, presented and implemented mobile marketing campaigns for a variety of businesses and organizations in industries including food services, automotive and hospitality.Developed and outlined competitive analysis of mobile marketing industry as a means of improving company focus and determining marketing strategy.Collaborated with marketing staff in developing themes and topics for upcoming webinars and email newsletters. -
Information Technology InternEbizq May 2009 - Aug 2009Aided in-house technical support staff in sustaining and troubleshooting office technology for business IT venue.Trained in implementation of email marketing software and social media practices.Collaborated with team of co-workers in designing new virtual marketing website.
Frequently Asked Questions about Jason J.
What company does Jason J. work for?
Jason J. works for Captivate
What is Jason J.'s role at the current company?
Jason J.'s current role is VP, Programmatic and Partnerships.
Who are Jason J.'s colleagues?
Jason J.'s colleagues are Jean-Baptiste Larrieu, Chen Licup, Karen Newville, Raymond Mitchell, Karen Fraser, Juan Torres, Matt Mead.
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