• Oversee two genre-based, community-focused websites: The Lineup and The Portalist• Created editorial partnerships with media brands, like The Huffington Post, ID Channel, Destination America, Oxygen, and Hearst• Strategize, pitch, and execute custom content campaigns for ad sales partners, like Blumhouse and AMC• Put in place SEO strategy that generates 60% of monthly sessions• Created a bi-monthly box subscription called Creepy Crate as a unique revenue stream• Strategize, execute, and analyze seven direct newsletter campaigns per week, including two genre-focused book deals newsletters• Manage a team of five people

• Oversaw beauty channel for a lifestyle website with 1.7MM unique monthly visitors• Grew email newsletter traffic to beauty content by 75% • Collaborated with sales team on targeted content programs for advertisers • Generated an average of 3.2MM page views per month• Worked closely with social media editor to grow beauty channel• Reported from backstage at New York Fashion Week• Conceptualized and produced tutorial photo and video shoots with notable figures, like Michelle Phan and Linda Rodin• Media trained for television appearances• Optimized daily content for SEO• Analyzed daily metrics through Omniture

Wrote and edited online stories for Country Living, House Beautiful, and Marie Claire magazines. Translated print articles to the brand websites. Oversaw creation of SEO and partnership content. Managed social media accounts. Reported to senior editors.