Joana Petersen Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Working with the design team to improve the way of working, the design processes, handoff to engineers and the quality & consistency of deliverables. Creating concepts and prototypes for a Loyalty & Marketing project focused on boosting sales and repeat visits.

Toronto, Canada Area

My current clients are from varied countries and industries.From 2014 until the end of the Rio 2016 Games I had the pleasure to work with the Licensing & Retail Department as a Design Consultant, helping to develop and oversee the execution and handoff of most of the licensed products such as apparels, coins and stamps special collections, official products catalogues, commemorative pin sets and key presentations for the International Olympic Committee.I was also Design Lead at the Official Spectator Guide project (a collab with Ana Soter Design Studio), a 300+ pages booklet in 3 languages with over 300k copies printed where the user could find information regarding all the sports taking place at Rio Games and guidance to get to the clusters and venues to watch the games on each day of the event.During the period working for the Rio Games, I was approached by other clients from the Sports industry, interested in establishing a partnership in developing projects related to the Games such as Honav (China) and Kingdom Sports Group (Australia), where I was able to develop delegations' garments and accessories for several different countries attending the Games working alongside overseas suppliers.Besides the Olympic/Sports world, in partnership with Social Brain (Digital Marketing Agency), I help maintain the online positioning of the Clarins brand in Brazil with its luxurious cosmetics.

Toronto, Ontario, Canada

Worked as a product designer for Xello providing from conceptual wireframes to high-fidelity designs in tight collaboration with POs, engineering, and other stakeholders.

Toronto, Ontario, Canada

As part of a small, tight-knit team, I had a big impact on building new guidelines and brand visual standards, creating a robust and consistent language across all contact points with our targeted audience.Collaterals for events and brand promotion, main website redesign, responsive landing pages with close work with developers to ensure implementation, high standard presentations to help grow and scale the business across North America and UK markets were some of the projects I completed in the Marketing team.

Toronto, Canada Area

Rio De Janeiro Area, Brazil

Worked as a Design Lead coordinating a small team and providing creative and management solutions such as assigning and scheduling the workload to the team, overall direction on content strategy and proposals, creative direction for design projects, brand stewardship and meeting coordination.Clients ranged from corporate to cultural organizations, such as Adriana Calcanhotto (Olhos de Onda CD & DVD), Brazilian Symphonic Orchestra, Multiplicidade and Panorama Festival.

Rio De Janeiro Area, Brazil

As part of the Branding & Design team I was responsible for leveraging the brand guidelines and to lead the art direction for all design deliverables for the Rio 2016 Games, promoting brand awareness, developing a set of brand standards featured on manuals, and establishing design and brand strategy rules for licensed products. I was also in charge of presenting and communicating concepts, designs, and prototypes to cross-functional partners and stakeholders.

Rio De Janeiro Area, Brazil

Worked as Art Director managing and leading concept creation and execution for a wide variety of projects from branding and editorial design to web and digital apps. Clients included Editora PUC (publisher), TBG (oil & gas industry), Casa Daros (museum), Gas Natural Fenosa (gas industry), SESI Cultural and BR Malls.

Rio De Janeiro Area, Brazil

Rio De Janeiro Area, Brazil

Assigned to work exclusively at the Brazilian Olympic Committee as part of the Marketing team during the Bid Campaign for the 2016 Games I was responsible for creating and advocating for visual design standards and language across Rio's Bid campaign while focusing on deploying all corporate image applications for Rio 2016 Candidate City. I also worked on coordinating design artwork for related official events in combination with different internal teams and suppliers to support the organization in the major key projects for the Bid.

Rio De Janeiro Area, Brazil

Worked as a design assistant reporting directly to the Art Director. Collaborated in clients' concept proposals and project research in jobs such as annual reports and brochures for clients which included FunBio, Petrobras and SulAmerica Seguros.

Rio De Janeiro Area, Brazil

Worked in a small, tight-knit team, designing and providing support on presentations, print collaterals, team development plan manuals for a variety of industries, as well as creating brand identity projects. Took part in projects for clients such as Ponto de Referência, a well-known strategic consultancy in Retail Service Management from Rio.