• Provide short-term support to consultancies and agencies, contributing to successful pitch wins and client growth agendas.• Lead creative and strategic growth initiatives for challenger brands driving market disruption.

I help clients with their growth agenda and cover a broad range of brand and marketing challenges. I enjoy generating ideas and making things happen – fast. I have worked with a wide range of businesses but increasingly with clients seeking growth in the face of category change and challengers; start-ups and young businesses experiencing rapid growth; consultancies in need of short-term support and agencies who need a bit of depth and breadth of knowledge as well as a friendly-ear who can support large scale pitch wins or need a safe pair of hands in front of grown up clients.

Group Strategy Director for Philips.Worked with Senior Board Directors to drive both the Philips business and brand forward, improving creative standards and implementing a new corporate Masterbrand.High level collaboration with Philips Senior Marketing Team Set the strategic agenda globally across the network and hired an internal planning team.

Best of Europe Effies Jury Member 2022. Led the Sanofi CHC Global Hub, direct responsibility for three “must win” categories – Digestive Health, Mental and Physical Wellness and Cough and Cold.Euro Effies lead 2022, Bronze Euro Effie Awarded, paper submission, "Don't hide the cough, fight it".Assisting the Sanofi Leadership Team (SLT), championing thought leadership and the growth agenda.Lead and creator of the “Sanofi Insight Hive” – a team of 47 planners across the World dedicated to the business. A collective of brains that challenged briefs, championed creativity and shared ideas.

Working across Healthcare brands & Colgate to drive digital transformation and growth.

Consulting on a variety of high level growth projects for advertising, media, PR and design | innovation companies.Clients: Publicis, Saatchi & Saatchi, Storycatchers, The Kite Factory, We Are Alexander, The Shopper Agency and most recently Finn Communications, Tin Robot and The Allotment.Pitch wins include: Comic Relief, Boost Drinks and Harrison Spinks.

Working across agency key accounts P&G & C&A, assisting the CSO in shaping the strategic agenda within the team and network. Leading the Grey EMEA future growth agenda in retail expertise. Led all internal thinking and workshops to shape future approach for new business. Launching JV between Grey/Kantar TNS to produce a Retail Experience Index.Campaigns: Febreze - Guilty Pleasures, advertising launch across Europe and market entry in Mexico. C&A – Movement for Feel Good Fashion, Sustainability Platform, Spring & Summer 2018.

Consulting positions at Grey London and Landor London. Mentoring youth, pushing boundaries, developing teams and working fast.

Led the entire account portfolio including Unilever (Dove), GSK (Panadol, Sensodyne) and Coca-Cola. Leading pitch strategy and growth, building a strong and innovative strategic hub at Geometry Global MENA. At BBDO I stepped in and re-invented the True North Toolkit. BBDO were awarded Agency of the Year at Lynx in 2016.

Working principally with advertising agencies and brand/innovation consultancies: BBH, VCCP, Identica, The Corner, The Minimart, Geometry Global, Butterfly London. Working on a variety of brand communications and innovation projects in numerous sectors for the following clients: Whitbread, AG Barr, Sudocrem, Kraft, McDonald’s, Coca Cola, Colgate Palmolive, Danone, InBev, Effes, ITC, Akzo Nobel, BAT, Bernard Matthews & Macmillan. Principle author of VCCP Intelligence Reports. Mentor and champion of young talent.An eclectic mixture of projects from pitch strategy, to integrated campaign strategy with a bit of NPD and insight generation thrown in for good measure.

Overall responsibility for the strategic direction of the Reckitt Benckiser Home Care Power Brand Portfolio. Championed market entry into Japan and China.

Responsible for strategic planning across Samsung Electronics Portfolio (UK & Pan Euro Campaigns). Launched the World's Slimmest TV.

Responsible for strategic planning across a wide range of accounts from Bacardi to Travis Perkins. Actively promoted the Dig Research function. Authored new planning tools to enhance digital planning capabilities.

Worked across a variety of accounts to solve diverse communication issues: John West, COI Communications, HSE, Sue Ryder Care and Sigmakalon.

An independent brand consultancy based in the UK, Asia Pacific and the United States, focused exclusively on developing, enhancing, extending, maintaining brands and their architecture.

Established MPRn as a sole trader. Won all accounts to gain wider experience in Planning. Companies I worked with included Lego, Leo Burnett, Bozell Worldwide, Ogilvy One.