Jo Chen Email and Phone Number

[AI Solution Incubation & Go-to-Market Strategy]• Spearheading IBM Consulting's pioneering efforts in GenAI solution development and implementation, collaborating with C-suite executives and cross-functional teams to architect enterprise-wide AI strategies. • Incubating AI business solutions, including the establishment of AI governance and scale-up frameworks, while developing go-to-market methodologies across multiple industries.[Engagement Contribution]• Established and duplicated Key Account management strategy, successfully transforming non-Key Accounts into strategic partnerships. Initiated the development of enterprise-level transformation goals and strategic blueprints.• Engaged with 30+ opportunities across finance, manufacturing, and retail sectors, leading 6 major engagements. Achieved an 83% signed rate, including expanding into new domains and re-establishing partnerships with key industry players.Select Experience:[Leading Retail Digital Transformation Project] (Role: PMO & Core Module PM)• Orchestrated cross-module integration through 120+ End-to-End User Stories, designing consumer ordering processes and product supplier management workflows across 6+ frontend channels.• Led the development of a complex order system from conception to implementation, capable of integrating 6+ channels and handling 10K transactions. Conducted 120+ user and requirement interviews within 3 months, completing 60+ order process designs and product roadmap.• Identified and implemented new opportunities to enhance sales conversion rates, leading a cross-module team of 35+ in marketing and data analytics. Implemented AI-driven upselling and smart recommendation features, increasing sales conversion by 7% and average order value by 20%.

[Leading Retail Digital Transformation Project] (Role: Strategy Consultant)• Designed omni-channel and customer lifecycle management strategies across 6+ channels, implementing AI-driven customer segmentation and predictive models, resulting in a 6% increase in customer retention.• Conducted comprehensive market research including 12 internal interviews, 20+ consumer interviews, and analysis of 5000+ quantitative surveys, identifying OMO channel opportunities that led to a 12% increase in customer LTV.[Leading Automotive OEM Digital Transformation Project] (Role: Strategy Consultant)• Defined transformation strategy for expanding customer base through new brand OEM and digital operations model. Conducted industry and competitor analysis, along with 120+ interviews across 20+ units.• Designed digital experiences for new brand car purchasing journey, including new brand website and 2 APPs (for car owners and internal operations), contributing to an 18% overall business growth post-launch.

[Data Analysis & Strategy Implementation]• Initiated CRM growth strategies through in-depth data analysis, elevating customer lifetime value by 2.6 times for 20% of high-potential customers through the application of advanced RFM modeling and purchase path analysis techniques.• Launched cross-sell campaigns and premium pricing strategies informed by comprehensive basket analysis, resulting in a 10% enhancement in average basket size.• Engineered a predictive churn model incorporating purchase cycle dynamics and potential wallet share metrics, enabling proactive customer engagement and personalized incentive programs.[Data Product Management]• Optimized chatbot interpretation by prompt engineering, achieving a 20% improvement in accuracy through collaborative efforts with product vendors and engineering teams to refine rule-based models and expand intent-triggered keyword libraries.• Designed and implemented data visualization dashboards by synthesizing diverse stakeholder requirements, tripling work efficiency across cross-functional teams and enhancing data-driven decision-making processes.

[Customer Relationship Management]• Established Shopee's first loyalty program, guiding a cross-functional team of 5 to attain a 100K member base and elevate average spending by 20% within 6-month.• Launched 3 pivotal features encompassing member user tagging, exclusive pricing, and gamified missions, yielding a 20% uplift in customer retention metrics.• Managed a $2M monthly marketing budget, achieving a twofold increase in ROI through the creation and deployment of a sophisticated data mining pipeline for comprehensive marketing funnel analysis.[Precision Marketing Product Management]• Initiated the launch of a high-purchase propensity prediction model, collaborating closely with the data science team to revolutionize customer targeting strategies.• Implemented A/B testing protocols focusing on target audience selection, user flow optimization, and promotional scheme refinement, driving a 20% increase in conversion rates and 40% growth in campaign sales.• Constructed the scalable campaigns of precision marketing initiatives across 6 Southeast Asian markets, formulating standardized frameworks and disseminating best practices to ensure consistent execution.

[Strategic Planning and Business Analysis]• Developed annual growth strategies for Shopee's premier category (health and beauty), synthesizing insights from 3 cross-functional teams totaling 30 members and reporting directly to the Commercial Manager.• Pioneered business strategies for emerging markets and target segmentations, achieving a 50% YoY sales surge through strategic premium brand expansion and tailored marketing initiatives.• Structured analytical frameworks and incubation models that propelled sales for 240+ key sellers, outpacing average growth rates by 10%.• Established strategic alliances with industry-leading brands, implementing cutting-edge SEO optimization protocols and curating exclusive product campaigns, resulting in a threefold increase in ROI and acquisition of 3,000 new customers.

• Analyzed FMCG online market opportunities by structuring market size and performing competitor research and user behavior.• Redesigned B2C website UI/UX by compiling competitor researches and questionnaires to optimize user experience.• Built automatic logistics reports and sales trackers for B2C business to enhance efficiency of daily routine 4 times.

• Established an organization with 40 members from 5 departments. Defined brand mission and marketing strategies to increasing member applications by 160% in second year.• Organized 4 TEDx events, promoted 9 speakers, 3 NGOs. Brought in 300 attendances, 1,750 visitors and 3,000 followers.• Found supporting system by inviting ex-Microsoft consultant and 2 other professionals to offer experience and technical guidance.

• Planned marketing campaign by cooperating with 8 celebrities, increasing 7,000 new followers in 2 months and created total 12,8000 video views on youtube.