Joel Harrell Email & Phone Number

Responsible for multiple project executions according to agency standards within established budgets and timeframes.Provide client contact, assisting Business Leadership with managing the relationship and expectations in accordance with agency philosophy and process & utilize agency tools in conveying all necessary information (i.e. Terms and Conditions.

Dallas/Fort Worth Area

• Directed 13 marketing teams that consisted of 17 managers and 150 brand ambassadors, across the US in the implementation of engagement strategies and events from start to finish.
• Partnered with key stakeholders in the strategic planning of consumer engagement strategies and promotion events that met corporate initiatives.
• Collaborated with cross-functional departments to ensure events promote latest products, enhance brand awareness and loyalty, and increase market share.
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• Recruited, interviewed, and onboarded management team members and approved and assisted in the hiring of brand ambassadors while inspiring both personnel development and leadership growth.
• Reviewed, negotiated, and approved event marketing proposals from third party events to ensure alignment with company goals and initiatives.

Texas, Oklahoma

• Led a team of 5 managers and 120 brand ambassadors to consistently increase sampling 12% year over year in the Texas and Oklahoma region.
• Developed and oversaw the execution of dozens of promotional strategies while leveraging national promotions, new product launches, and sponsorship tour events such as NASCAR, Supercross and ESPN X-Games to achieve.
• Partnered with cross-functional teams to establish and implement sales incentive… Show more
• Partnered with cross-functional teams to establish and implement sales incentive programs, trade events, and training materials.
• Created and analyzed reports to improve marketing strategy effectively as needed to support sales initiatives and achieve corporate goals.
• Established and cultivated professional relationships throughout regional offices, Headquarters, brand partners and vendors to support company goals and Initiatives.

Dallas/Fort Worth Area

• Led a team of 15-20 brand team members that consistently met company goals while fostering an inclusive environment of teamwork and collaboration.
• Ensured on-brand accuracy for all brand experiences through consistent direction and communication.
• Educated team members with the skills, knowledge, and tools for focused, exceptional performance.
• Organized and directed the event planning and management including budgeting, payments, vendor management, contracts, permits… Show more
• Organized and directed the event planning and management including budgeting, payments, vendor management, contracts, permits, logistics, setup, and event support.
• Researched local demographic to identify new partners that supported growth initiatives.

Dallas/Fort Worth Area

• Contracted to manage the performance, training, and scheduling for the Verizon FiOS event marketing team of 15 for the North Texas Region.
• Increased sales 11% due to marketing teams efforts.
• Ensured brand integrity, consistency, and message for all events was aligned with corporate guidelines and initiatives.
• Developed and analyzed weekly reports to present regional growth and objective progress to leadership.
• Evaluated and negotiated venue fees and contracts… Show more
• Evaluated and negotiated venue fees and contracts that aligned with event budget and organizational goals.

Dallas/Fort Worth

• Contracted to manage Samsung marketing operations and logistics in the DFW area.
• Successfully directed the launch of Samsung Galaxy Note for the DFW market including retail stores and shopping malls.
• Hired, trained, and managed 30-40 brand ambassadors to successfully promote and communicate the product and features.

Dallas/Fort Worth Area

• Contracted to oversee the marketing operations for the launch of the Google Chromebook.
• Successfully launched the Google Chromebook at the DFW Airport for the inaugural 28-week promotion, that included demos to promote product features.
• Partnered with Virgin America Airlines to establish and manage Chrome Zone, which allowed passengers to use a Google Chromebook during their flight and return to their destination Chrome Zone at no charge.

Nationwide, Texas

• Managed and organized marketing events for various agencies and clients such as Momentum Worldwide, GMR Marketing, MKTG, Coca-Cola, Nintendo, Kraft, Nikon & SC Johnson.
• Strategically planned and orchestrated event budgeting, tour route, DOT management, hotels, venue partnership, and production management while recruiting, training, and managing on site brand ambassadors and tour staff.
• Traveled with promotional vehicles across the US to promote products and guarantee flawless… Show more
• Traveled with promotional vehicles across the US to promote products and guarantee flawless execution of each event and successful consumer experience. Show less