Joe Pfeifer Email & Phone Number

Los Angeles, California, United States

Teach visual arts education to a diverse range of older adults with a focus on specific artists, art history, techniques and mediums in order for the participants to create their own artworks inspired by the lesson. Classes include Mixed Media and Intergenerational Art Studio (with Brawerman Elementary students). • Develop and implement engaging art history lessons for members, leading to increased participation and enthusiasm for art.• Cultivate a supportive environment that boosts self-confidence and enhances artistic skills.• Design and facilitate hands-on art projects that allowed members to explore their creativity and culture in order to express themselves artistically.• Develop innovative art history lessons that cater to both elementary school students and senior adults, fostering mutual learning and appreciation.• Facilitate collaborative art projects that promote intergenerational understanding and cultural exchange.

Los Angeles Metropolitan Area

Provide creative design direction and strategy for select clients with a focus on rebranding, color, print and graphic strategy, as well as collaborating with cross-functional partners in order to create impactful results. Current client: That Gorilla Brand• Foster a cohesive and comprehensible remote work environment with remote clients. • Utilize strong communication and presentation skills to articulate design concepts and strategies to stakeholders.• Develop and execute design strategies that align with brand objectives and resonate with target audiences.• Manage multiple projects simultaneously, ensuring deadlines are met and deliverables exceed client expectations

Oakland, California

Managed and mentored the Color, Graphics, and Materials (CGM) team that drove overall brand creative through cohesive seasonal trend, color, graphic, and material assortments for all tiers, including Lifestyle, Specialty, Mainstream, and Trans (Target). Worked collaboratively with Product Design, Merchandising, and Sales to create strong go-to-market assortments for JanSport’s global consumer. Attended and contributed to Senior Leadership meetings and gave creative strategic input from product point of view.• Concepted and created seasonal macro and micro trend stories and color palettes that set the tone of the season, allowing for cohesive assortments designed to reach JanSport’s target demographic.• Established and streamlined creative processes for team, including how best to create seasonal color palettes and trend stories that allow for well merchandised collections.• Worked with Senior Leadership team to shorten timelines, thus increasing speed-to-market.• Participated in client facing meetings for all collaborations between JanSport and various brands that range from Disney to Diamond Supply Co, leading to focused collections.• Partnered with Merchandising to manage retail partners SMU requests from Tillys to Urban Outfitters, allowing for specific retailer partners to carry trend relevant, exclusive product.• Presented seasonal trend stories and assortments at JanSport’s biannual Global Sales Meeting, providing sales team with necessary tools for account meetings.• Led trend workshops at Toronto’s Design Exchange Museum, allowing participants to understand the creative process, the power and usage of trends, and to expand brand awareness.

New York, New York

Provided graphic, trend, branding, and art direction for select clients as well as designed seasonal collections of graphic artwork and corporate branding for product, print collateral, and web. Clients included: Highlights Travel Co, Getaways NYC, AK Club, Original Penguin, Imago-a, Gasoline Alley Coffee, and Evisu.• Expanded off-brand DNA in evolving and focusing graphic story that spoke to target consumer for established brands (Original Penguin, Evisu, etc).• Worked closely with founders to craft well-developed storyline for smaller/start-up brands (Getaways NYC, Imago-a, Gasoline Alley Coffee, etc), that was thread through branding, print, and web, targeting desired consumer.• Worked as photographer’s 2nd set of eyes (Will Anderson Photography) in assisting in the art direction and layout of sets for shoots involving Vicotorinox, Refinery 29, and Bloomberg. Collaborated on composition, lighting, and overall aesthetic of the shoots.

Master Of Fine Arts - Mfa, Fine Art

Bachelor Of Science - Bs, Fine Art