Joe Rhoton Email & Phone Number

Costa Mesa, Ca, Us

Chicago, Illinois, Us

As the Senior Director of Strategy, I report directly to the COO and obsessively partner with the Executive Leadership Team (ELT) to: • Develop long-term (3Y) and near-term (1Y) company strategy. • Run internal consulting projects (strategy development, proof of concept & execution). • Summarize and communicate the strategy for the Exec, Board, and wider company. • Evaluate the competitive landscape and assist in M&A activities. • Working with Corporate Development colleagues and Cision’s senior leadership teams to identify, evaluate, and execute potential corporate transactions in support of the company’s strategy.• Identify, assess, synthesize, and prepare recommendations relating to the strategic and financial impact on Cision from potential transactions.• Assist and liaise with Platinum Equity in some aspects of transaction execution when needed – this could include project management, due diligence, valuation, and documentation.• Apply creativity and judgment in producing and updating financial models, plans, valuations, impact analyses, and sensitivities• Prepare and deliver presentations to the Senior Management team• Work collaboratively and analytically with senior members of the Finance, Product, Development & Sales team• Undertake ad-hoc reporting and analysis

Chicago, Illinois, Us

A member of the commercial org, acting as the heartbeat of the go-to-market (GTM) strategy with responsibility for pre-sales process & upselling support to enterprise & mid-market teams. Act as key business development liaison between product, marketing, sales, and leadership including conducting competitive research & opportunity analysis, presenting executives with key findings, recommendations & investment. Redesigned strategic partnership sourcing process. - Drive commercial strategy of new product line, supporting revenue acceleration from $1.5M in year one to $5M in year three, 233% increase. - Implemented operational improvements via technology integration to floundering advertising business, reducing sales cycle by 1.5 months, and increasing close rate by 42%. - Accelerated partner pipeline in large complex data partnerships evaluation, souring 34 partners in under 2 months, shortlisting three and securing executive buy in to incubate one in a high-profile proof of concept. - Assist private equity stakeholder team with due diligence process, including competitive analysis, key business use case evaluation, scoring matrix/framework, feature comparisons and unique IP consideration. Present findings to functional leads and key stakeholders.

San Diego, Ca, Us

Strategy & execution of partner & channel growth. Drove strategic partnership strategy by identifying new agency opportunities across multiple product lines. Contributed consistent customer acquisition and revenue growth, enabling company to secure $11.6M series B funding. Worked cross-functionally with product, marketing, leadership, and design to prioritize product roadmap and execute on strategic vision. - Sourced, negotiated and secured annual million-dollar partner agreement with leading London advertising agency, setting record for companies’ largest annual contract while exceeding margin target by 12%. - Implemented LinkedIn marketing campaign, generated 200 partner leads, 40 sales accepted leads, $750,000 pipeline, $262,500 revenue turning out163% of Plan Q1 2019 - Drove substantial partner and customer acquisition, onboarding 56 net new logos in 2018

Rapid career acceleration starting in sales, quickly promoted to sales operations leadership with a specific focus on developing and executing new GTM growth strategies and sales process optimization. - Partnered with executives to design and bring to market first SaaS based product “OutBound360,” driving $250k of net new ARR in the first 4 months of launch, 150% over projected target.- Implemented revenue intelligence framework leveraging technology and insights to help our team improve deal qualification and optimize for key winning behaviors, improving average close rate 13% and proposal to contract 24%.- Partnered with human resources to build and implement virtual training and standardization strategy for sales onboarding process, reaching key productivity KPI’s 3.4 months sooner, on average, compared to benchmarks.

Drove three million in net new revenue, achieving 26% more revenue compared to team average. Second top producing rep at the company with a total of 91 net new logos compared to team average of 74.* Obtained Annual Chairman’s Club (120% of Annual goal) in 2015* Achieved Monthly Chairman’s Club (120% over goal) 7 consecutive months in a row (company record) in 2015 by optimizing sales effectiveness with automation. * Attained an average close rate of 49%, 24% higher than team average by reviewing recordings of top performer presentations, refining and perfecting sales pitches and designing a personalized whiteboard including common objections, buying signals and closing strategies that would later be used in a redesigned sales training playbook

New York, Ny, Us

Act as a SME to our sales organization supporting social media analytics and research solutions. Successfully selling consulting, professional services and our proprietary social media platform - Genpact Media Interactive (Formerly Empower Research). - Responsible for the identification, qualification and management of both prospective and existing Top Agency Partners (PR, Ad & Digital), providing efficient, valuable and cost effective social media monitoring, measurement, engagement & research offerings to their clients, - Responsible for the general relationship management of new business, ensuring 100% retention & up-sell.

Chicago, Illinois, Us

Responsible for generating new business of enterprise level clients through strategic prospecting campaigns and outreach. Documented success selling SaaS to the PR industry with a focus on Agency, Non-Profit & Strategic Named Fortune 500. Created strategic business partnerships with associations in order to sell new business. Processed and presented professional presentations that resulted in overachieving sales targets . Conducted consultative needs analysis and on-site product demos. Worked closely with multiple internal client services groups to ensure that the customer experience is seamless. Actively participated in local PRSA and local publicity associations.