Johan Nel Email & Phone Number

City Of Cape Town, Western Cape, South Africa

• Oversee the marketing department responsible for the organisation’s fundraising objectives.
• Responsible for the marketing strategy for donor acquisition and nurturing through direct marketing, face-to-face activations, digital/social fundraising and sponsorships from corporates and foundations.
• Oversee brand collateral through all marketing channels, including social media, web, press & media, fundraising events, project launches and direct marketing channels.
• Manage donor communications strategy, CRM and donor data analytics.
• Responsible for marketing budget and marketing ROI.
• Represent the organisation to the international board committee on fundraising.

Cape Town Area, South Africa

• Responsible for Netwerk24’s subscription growth & revenue targets
• Responsible for marketing strategy, budgets, and reporting
• Responsible for digital acquisition and retention strategy, UX & conversion ROI
• Managing brand strategy & ad campaigns, marketing collateral and research
• Managing business relationship with product development & analytics teams
• Overseeing CRM and call center activations

Cape Town Area, South Africa

• Responsible for driving media subscription sales through marketing campaigns and activations, lead generation, partnerships & trade exchange
• Overseeing customer communications and marketing collateral
• Designing price/package/promotion models and marketing research
• Responsible for conversions through direct marketing and data managementManaged the Netwerk24 brand launch campaign. (3 Pendoring awards)Brands: Netwerk24.com | MySubs.com | All Media24 newspapers and magazines

Cape Town

• Managing publisher’s projects in line with the division’s financial and brand objectives and developing new opportunities for revenue growth
• Responsible for magazine and book publishing, brand extensions, marketing campaigns, business plans and budgets, e-commerce and social media projects, events, facilitating trade exchanges and joint ventures, product.
• Synergizing communications between all divisions in the publishing value chainBrands: Huisgenoot | YOU | Drum | NewsNow | Landbouweekblad | SA Hunter

• Responsible for all financial, accounting and statutory management for client accounts. (film production houses and SPVC’s)
• Managed production completion within budget allocations.
• 100% of public film finance rebates facilitated successfully.
• Managed and configured new data procedures and training for payroll consolidation and statutory reconciliation.Productions include: District 9 | Disgrace | Free Willy IV | The Silent Army | Song for 3 Women | Angel SA.

• Administered accounting for client base of small to medium sized clients and startups. (Predominantly in the media & entertainment industry, as well as retail, manufacturing and health care clients)
• Responsible for financial reporting, budgeting, systems design and implementation, statutory reconciliations, training, payroll and banking.

Master Of Business Administration - Mba, Commerce

Activities and Societies: Marketing Metrics; Economics; Accounting; Quantitative Analysis; Marketing; Business, Government & Society.

Master Of Business Administration - Mba, Business Administration

Exchange term as part of UCT MBA programme Media Industry Forecasting, Brand Management, Advertising & Marketing Communications.

Short Course, Digital Marketing Management

Pdem, Enterprise Management & Strategy

Activities and Societies: Management and Entrepreneurial Strategy; Corporate Finance; Accounting; Marketing; Business in context.

Diploma, Advertising-Art Direction

Activities and Societies: Art Direction; Copywriting; Marketing; Desktop PublishingAgency Internships: Network BBDO (CPT), TBWA Hunt.

Senior Diploma, Senior Certificate