Providing strategic communications support to NHS professional staff across the Midlands Region of the United Kingdom.

Managed national communications to staff and business partners for the UK’s national healthcare service, for 219 hospital trusts with an annual operating budget of £11.1B. Produced and hosted weekly webinars for NHS professionals and partners on diverse topics including parliamentary and ministerial relations and net zero carbon delivery plans.Created case studies to promote best practices for estate and facilities managers, on topics such as digitalization.

Created a national marketing campaign to promote Medical Associate Professions to 219 NHS hospital trust managers, university faculty, students, and medical associations in England

Developed behavior change campaigns with National Health Service and Public Health England to reach 250,000+ residents who were most vulnerable to COVID-19 infection including multicultural community members, resulting in a lower citywide infection rate Launched a citywide, schools-based healthy behavior change campaign that led to a 70% initial uptake Realized £35,000 in annual cost savings via a campaign to digitally transform council housing services: transitioned 20,000… Show more Developed behavior change campaigns with National Health Service and Public Health England to reach 250,000+ residents who were most vulnerable to COVID-19 infection including multicultural community members, resulting in a lower citywide infection rate Launched a citywide, schools-based healthy behavior change campaign that led to a 70% initial uptake Realized £35,000 in annual cost savings via a campaign to digitally transform council housing services: transitioned 20,000 tenants and leaseholders from printed monthly news magazine to online editionLaunched campaign for £28m energy efficiency improvement project for council housing in partnership with British Gas to regional TV, radio, and print media Show less

Generated highest level of regional interest in a national home energy efficiency schemeAchieved £120,000 EAV in media placements for the year Promoted winter warmth campaign that reached 500,000 residents via marketing materials

Provided a platform for marketing the University of Southampton and the University Hospital Southampton NHS Foundation Trust via Medicine New Boundaries magazine to a global audience including investors and researchersEdited/produced more than a half dozen print and digital publications on deadline for alumnae, students, funders, and academic faculties, as well as informational and instructional materials for students and prospective, global business partners

Managed strategy, media relations, marketing, social media for public policy department of 1700-member national association representing corporate, private, and community foundations.Managed media outreach to 38 regional regional grantmaking associations and led regional media trainings of members.Wrote and placed op-eds in key influential congressional district papers.Planned and executed advertising campaign for joint effort to influence federal policies on charitable… Show more Managed strategy, media relations, marketing, social media for public policy department of 1700-member national association representing corporate, private, and community foundations.Managed media outreach to 38 regional regional grantmaking associations and led regional media trainings of members.Wrote and placed op-eds in key influential congressional district papers.Planned and executed advertising campaign for joint effort to influence federal policies on charitable giving.Cultivated relations with members of Congress and prominent members of the Obama Administration to promote philanthropy and assist the development of public-philanthropic partnerships between federal agencies and private philanthropic foundations.Developed national media and communications strategy that was central to preserving a key tax provision for philanthropic giving in the United States when it faced potential cutbacks by Congress Generated national media interest and coverage of an annual lobbying conference of the largest philanthropies and community foundations in the United StatesConducted a national media campaign for community foundations that contributed to important support by elected officials including Members of Congress and state governors Show less

Developed and implemented a national communications strategy for an emerging, influential legal advocacy organization protecting civil liberties, which led to a significant national media attention, increase in grants and donations within a two-year period, as well as enhanced relations with Obama Administration officials and Congress on matters concerning American Muslims. Provided message solutions that created more than four dozen top-tier national media placements annually (e.g.… Show more Developed and implemented a national communications strategy for an emerging, influential legal advocacy organization protecting civil liberties, which led to a significant national media attention, increase in grants and donations within a two-year period, as well as enhanced relations with Obama Administration officials and Congress on matters concerning American Muslims. Provided message solutions that created more than four dozen top-tier national media placements annually (e.g., New York Times, Wall Street Journal, Washington Post, USA Today, CNN, BBC); wrote op-eds in Washington Post, McClatchy Newspapers, The Hill and various other sites. Cultivated relations with members of Congress and prominent members of the Obama Administration (e.g., Attorney General Eric Holder), and built coalitions with national security, civil liberties, faith-based, and community organizations.Developed and realized crisis communications plans. Planned national speaking opportunities for staff, and re-developed website/social media for greater exposure to stakeholders. Trained staff attorneys to serve as media spokespersons in print and broadcast interviews.Crafted messaging and strategy for a national coalition-based campaign to combat hate speech and hateful political rhetoric against American Muslims. Show less

Developed multi-year, re-branding/media relations campaign around issues of port security and port pollution for the U.S. West Coast dockworkers' union, representing more than 60,000 members; Media campaign included community outreach and government relations components and resulted in: increases in federal port security funding; Congressional testimony by port security director; new safety provisions in 2008 union contract; more voluntary efforts by shipping companies and port commissions to… Show more Developed multi-year, re-branding/media relations campaign around issues of port security and port pollution for the U.S. West Coast dockworkers' union, representing more than 60,000 members; Media campaign included community outreach and government relations components and resulted in: increases in federal port security funding; Congressional testimony by port security director; new safety provisions in 2008 union contract; more voluntary efforts by shipping companies and port commissions to replace and retrofit polluting technologies; increased efforts by air quality regulatory authorities to set stricter air pollution standards; and union-employer support of international environmental treaty. Managed $1M advertising budget for union locals to brand dockworkers as an integral part of national and local economies, as the first line of defense in port security, and as environmental activists concerned about reducing port pollution.Wrote marketing/advertising copy, press materials and website content and newspaper articles and photography. Show less