My role as Account Executive - Digital Sales involves partnering with our UKI Major customers, supporting their Workday journey and recommending additional Workday solutions that can help improve operational efficiency and aid more informed decision making using real-time data insights.

- SME/Account Executive for Workday Strategic Sourcing solution (formerly ScoutRFP) covering Workday net new and customer base accounts.- Grew UKI Workday Strategic Sourcing business +62% YOY

- Promoted to Account Executive by demonstrating my ability to engage effectively with Executives/Decision Makers and also manage complex sales cycles.Workday Strategic Sourcing enables strategic sourcing teams to grow partnerships with the business and streamline processes that simply deliver collaboration, visibility, transparency, & cost savings enterprise wide on a single platform.

Promoted to Senior CSD as a result of consistent performance and overachieving on set targets - generating >$38M in qualified pipeline.Attainment: FY23 Q2 - 291%

- Responsible for building quality pipeline across the UKI LE & Majors net new territories within officesof the CHRO, CFO and CIO. I was the only net new EMEA CSD to reach Sales Club 2022 and top pipelineperformer for UKI LE; Q1, Q2 & Q3 FY22.Attainment: FY22 Q1 - 290%, Q2 - 220%, Q3 - 159%, Q4 - 118%, FY23 Q1 - 132%

• Planning and executing the full sales cycle from prospecting and pipeline generation to closing deals. • Leading QuarkXPress account executive for the UK&I region, exceeding target by 43% (Q4 2019) and 24% (Q1 2020). #1 company-wide QuarkXPress salesperson for Q3 2020.• Meeting and exceeding KPIs (revenue, pipeline generation, meetings, calls, emails, social outreach). • Point of contact for all clients, resellers and distributors in EMEA market. • Presenting the QuarkXPress and QuarkXPress Business products to prospects via online demonstrations.

As Senior Travel Marketing Executive, my time was predominantly divided between collaborating with our agency to bring to life creative marketing campaigns for our travel and events using traditional and digital media, strengthening existing partnerships to ensure repeat business and forging new relationships to deliver revenue growth YOY.Accomplishments• Increased lead generation by 24% YOY by leveraging new partnerships with the PGA of America and key individuals from the PGA TOUR.• Built a new analytical report to showcase to marketing ROI to senior management and allow us make key investment decisions moving forward.• Negotiated lucrative TV commercial time with PGA TOUR Live – the first time in the company’s history to appear on the main tour channel. 2019 field participation reached its highest ever as a result with forty two international teams.• Increased our social media following across Facebook, Instagram and Twitter by more than 100% by telling insightful stories about client trips and portraying Ireland and the UK’s entire tourist offering as “must visit” places to go on your next vacation.

• Owned the marketing plans/budgets for five franchises and reported monthly to CEO, Marketing Director, Head of Business, Head of Sales and Head of Service on marketing ROI and customer experience instore and online. Proactively developed quarterly marketing plans to support a changing landscape.• Collaborated with five brand manufacturers to present loyalty golf events and new/existing test drive events, including planning, execution and post-event analysis.• Project managed the build of a new, best in class website with industry-leading technology and ensured multiple vendors delivered work on time. Website traffic increased +36% YOY and online lead forms +22% as a result.• Lead the digital strategy for five brands including Group website, SEO & SEM campaigns, partner websites and social media.

• Collaborated with graphic designers and voiceover artists to create national press advertisements and radio advert scripts to support new car, used car and service functions.• Honed my researching skills to write compelling blogs/social posts for six franchises, while and maintaining, updating and continuously improving the SEO ranking of all websites. Result: Joe Duffy’s ‘used cars’ page went from #5 to #2.• Achieved and upheld a 5-star rating for providing excellent customer service via our Online Chat platform.• Implemented CRM campaigns to promote the launch of new products, new franchises, as well as vehicle servicing. Reported on dealership enquiry management to support senior-level managers and ensure correct follow up.