John Doyle Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

County Dublin, Ireland

My role focuses on driving revenue and customer growth using data driven analytical tools to build loyalty and increase customer visits.I manage a team of three people. I come up with the marketing campaigns, track success, acquisition, test out new offers and work closely with the IT team to deliver Ireland's best casino experience.- Launched Ireland's first omnichannel online casino Slotbox.com- Responsible for managing a budget of €6 million that covers all aspects of… Show more My role focuses on driving revenue and customer growth using data driven analytical tools to build loyalty and increase customer visits.I manage a team of three people. I come up with the marketing campaigns, track success, acquisition, test out new offers and work closely with the IT team to deliver Ireland's best casino experience.- Launched Ireland's first omnichannel online casino Slotbox.com- Responsible for managing a budget of €6 million that covers all aspects of theloyalty program in land casinos, Vantage Club, including our promotions calendar and customer bonusing- Developed in-casino activity including points redemptions, jackpot configuration,seasonal promotions, customer vouchers, SMS invitations, VIP nights and directmail- Introduced new promotions to increase customer visits and spend-- Year 1: Increased net gaming revenues by 18% year on year-- Year 2: Increased net gaming revenues by 20% year on year-- Year 3: Covid affected the business and we concepted and launched Slotbox.com - Ireland's first omnichannel casino offering- Initiated new customers journeys and best practice to reduce VIP churn andincrease VIP trips- Established new IT changes to customer checkpoints to create daily goals forcustomers to hit- Managed the switch to Autopilot HQ for CRM activity- Developed weekly, monthly and quarterly reports to track success of promotionsand identify key indicators to build the company's success on- Data Protection Officer for the company, managed the introduction of GDPR Show less

County Dublin, Ireland

Developed and managed Life Style Sports CRM system.- Managed all aspects of the company's CRM & Email strategy- Responsible for transitioning company from Mailchimp to Bronto CRM platformand redeveloping the email strategy to leverage existing user information and toonboard new customers- Developed an integration with in-store POS to collect data for full omnichannel segmentation of customers- Redeveloped the email schedule to incorporate a longer term strategy and… Show more Developed and managed Life Style Sports CRM system.- Managed all aspects of the company's CRM & Email strategy- Responsible for transitioning company from Mailchimp to Bronto CRM platformand redeveloping the email strategy to leverage existing user information and toonboard new customers- Developed an integration with in-store POS to collect data for full omnichannel segmentation of customers- Redeveloped the email schedule to incorporate a longer term strategy and tolaunch the concept sub-brands within Life Style Sports- Worked with graphic designers to develop new dynamic email templates to makenewsletters more mobile-friendly and clickable- Built welcome campaigns to deliver new contacts to their first purchase andnurture programs to increase the spend of existing customers- Introduced cart recovery, browse recovery and birthday CRM activity to increaseconversion rates- Data Protection Officer for the company, prepared all documentation andprocedures for introduction of GDPR Show less

- Responsible for launching GameStop’s loyalty program, GameStop+, in theNorthern Europe region, covering the countries of Ireland, Sweden, Norway,Denmark and Finland- Managed all operational aspects of the loyalty program including marketingstrategy, in-store POS, translation, user acceptance testing and troubleshooting- Successfully engaged the loyalty audience with targeted CRM newsletters, andused the results from these to drive key marketing and sale… Show more - Responsible for launching GameStop’s loyalty program, GameStop+, in theNorthern Europe region, covering the countries of Ireland, Sweden, Norway,Denmark and Finland- Managed all operational aspects of the loyalty program including marketingstrategy, in-store POS, translation, user acceptance testing and troubleshooting- Successfully engaged the loyalty audience with targeted CRM newsletters, andused the results from these to drive key marketing and sale decisions- Developed and launched reports for monitoring customer loyalty using SQL andadvanced analytics programs (Visual Basic, Tableau)- Built relationships with key stakeholders to leverage CRM data to increaserevenues and customer loyalty- Organized summits between loyalty managers in different regions to share bestpractice and develop company-wide strategy- Prepared commercial forecasts for key retail windows based off CRM insight- Great track record in developing new ideas and launching them in-store to keepahead of the competition Show less

Dublin

Worked in both Risk Assurance Solutions and Consulting in managing large groups of data and providing meaningful information to audit teams.Responsible for providing audit teams with key data analysis work on some of Ireland’s largest private sector companies.Performed journals analysis and IT audits.Developed analytical and quantitative tests that were integral in improving the speed of the data analysis process and the identification of risks.Performed process… Show more Worked in both Risk Assurance Solutions and Consulting in managing large groups of data and providing meaningful information to audit teams.Responsible for providing audit teams with key data analysis work on some of Ireland’s largest private sector companies.Performed journals analysis and IT audits.Developed analytical and quantitative tests that were integral in improving the speed of the data analysis process and the identification of risks.Performed process structure analysis in Ireland’s leading banks. Worked closely with new joiners providing on-the-job training and formal training.Managed the analysis of debt and debt covenants in one of Ireland’s largest telecommunications companies.. Show less

Sydney, Australia

Digital marketing campaignsWorking with partners to ensure brand visibility at key eventsDeveloping promotions which were unique to Sofitel Sydney

Bachelor, Commerce

Certified Information Systems Auditor (Cisa), Computer And Information Systems Security/Information Assurance

Master, Commerce