John Mckenzie Email & Phone Number

North Miami, Florida, United States

● Collaborated on the creation of new branding and marketing initiatives for Sandals® and Beaches® Resorts: ‘Get Closer in the Caribbean’ and ‘Your Caribbean Playground.’● Communicated directly with client daily to disseminate strategy, advance active campaigns, and finalize creative approval.● Managed the production and trafficking of nearly $6 million (annually) of insertions for print, digital, and video assets for DTC and B2B campaigns.● Spearheaded the branding and sales campaigns for three new resorts ● Collaborated in the creation and execution of three new, annual “tent pole” sales campaigns for Sandals® Resorts: Winter Blues, Rhythm & Blues, and Blue Friday.● Created a library of sales collateral to improve trade sales processes and performance of travel professionals.● Compiled travel and tourism industry research to better position media placement and creative focus.● Managed content on YouTube channel which successfully drove an average of $4 million in direct sales per quarter.

• Charlotte Representative, Event Coordinator and Host – Outspoken Entertainment• Social Media Marketing for Velvet Peanut Butter • Contributor/blogger for SportsTVJobs.com • Public Relations Contractor for Grady Health Systems.• Marketing Contractor for National Diagnostics, Inc.ACCOMPLISHMENTS• Established a social media presence for a new consumer package goods company.• Developed a sales budget and action plan to generate new revenue from University and research laboratories.• Served as public relations contact and managed internal communications for Grady Hospital (Atlanta).

Developed promotional, marketing and sponsorship strategies for WSB-TV, WSOC-TV and WAXN-TV advertisers to maximize sales revenue. Translated strategic goals and objectives into actionable sales plans and results. Proven experience and knowledge of consumer marketing and corporate sponsorship and sales.ACCOMPLISHMENTS• Conceived and executed numerous, successful revenue generating marketing projects ranging between $2,500 to over $2.5 million.• Enabled department to exceed annual new revenue targets, ranging from $7 million to over $20 million.• Created a library of sales collateral to improve sales process and performance.• Incorporated linear and non-linear audience research data into sales presentations to educate sales staff, current customers, and prospective customers.