John Illerup Mortensen Email & Phone Number

Copenhagen, Dk

Assignment example:SaaS company. Global and fast-growing. Go-to-market readiness assessment and planning for specific initiative. With cross functional team assessment of value proposition, onboarding/ integration challenges, customer succes learnings, decision maker mapping, account planning maturity and 360º customer experience management.

Advisory to start-ups and scale-ups with global growth ambitions - www.entrepreneur-hub.com

Deep-tech for semi-conductor (IP cores, SW & solutions for FPGA, ASIC and chiplets. Ethernet/ switching/photonics. High speed connectivity 1G/10G/25G/100G). Customer segments 5G/wireless/telco, aerospace/aviation/defense and industrial. Majority of customer base in US/Silicon Valley, China, Taiwan, Japan, Korea and other Asian marketsI developed an ambitious strategic plan for “Tripling of size in 3 years”.Full P&L, responsibility for organisational and people development, resource allocation, project progress/ delivery etc. Specifically leading all commercial activities.Main tasks to execute the tripling strategy were commercial optimisation, value based selling and realisation of market synergies across 3 business legs. Already after 2 years - and after significant double digit growth - the scaling strategy resulted in an M&A exit of 1 of the 3 business legs to a significant Silicon Valley player (Analog Devices - ref attached article).

Copenhagen, Capital Region, Denmark

Brussels, Brussels Region, Belgium

Artificial Intelligence (AI) and Machine learning delivered through Platform-as-a-Service (PaaS)Consultative selling with real business use cases as starting point and AI/ML as way to secure digital transformation with impact (top-line growth or cost savings)Start small and fail fast or win big

Global

SaaS/DaaS, ML and AI for data-driven digitalisation and business proces improvement. For example use cases for digitalisation of sales/marketing, financial, compliance (eg. AML/KYC), procurement etc).Bisnode D&B revenue amounting to EUR 350mSEK in total with 2,200 people across European markets + global partners. I was hired to capture untapped growth potential in global accounts/premium segment. Addressed the challenge through implementation of global GTM, commercial excellence (challenger sales), coherent gross functional and cross country teams and being player coach. Results included continuous double-digit revenue growth, 14% NPS growth and KPI achievements across 3 years 118%, 150% and 181%.

Main responsibilities:1. Transform portfolio of BU´s through M&A (from conglomerate to a more focused APMM group)2. Optimise capital allocation (USD 8-10 bill p.a.)3. Group strategy, KPI´s and performance management ("Execution-in-a-box")4. Commercial excellence implementation (Value Based selling)5. Ad-hoc for Group CEO/CFOStrategy clarity and disciplined execution was rewarded by the stock market with TSR amounting to 16% p.a. (CAGR 2009-2015)Industry focus across infrastructure, supply chain, shipping/marine and FMCG

Start-up struggling to scale. I was appointed in an active BoD-role to design and support execution of the global scaling. As a result 1 start-up was transformed into 2 scale-ups with 2* succesfull exits

* Full P&L including sales optimisation, marketing mix, product management and procurement* Partner management* SME & B2C* I was hired to transform business from backward looking to forward looking and realise growth

* M&A - end-to-end * Partnership concepts / franchiseTransformation achieved through acquisitions and divestments

Advisory to start up companies / venture segment across variety of business models and industries

Audit, advisory services and consulting

Executive Mba

Hd(F), B.Sc. Finance & Investments

Hd(R), B.Sc. Accounting

Education record