John Lawrence Email & Phone Number

DETROIT TRADING COMPANY WAS FOUNDED IN 2004 TO CONNECT BUYERS AND SELLERS OF AUTOMOTIVE SALES LEADS. OUR NETWORK OF RELATIONSHIPS, BUILT ON A FOUNDATION OF TRUST AND INTEGRITY, SUPPORTS MANY MILLIONS OF LEAD SALES PER YEAR. WE CONSTANTLY STRIVE TO INCREASE THE EFFICIENCY OF THE AUTOMOTIVE LEADS INDUSTRY THROUGH INNOVATION.DETROIT TRADING COMPANY IS PRIVATELY HELD, WELL CAPITALIZED AND HAS ATTRACTED LARGE, HIGH-QUALITY GENERATORS BY BEING AMONG THE FASTEST PAYERS IN THE INDUSTRY. WE CONTINUE TO EXPERIENCE POSITIVE GROWTH AND LOOK FORWARD TO WHAT’S AHEAD. OUR RELENTLESS COMMITMENT TO QUALITY, RELATIONSHIP BUILDING AND TRUST HAS DETROIT TRADING COMPANY WELL POSITIONED TO PLAY A KEY ROLE IN THIS INDUSTRY FOR THE FORESEEABLE FUTURE.

Listed skills include Marketing, Social Media Marketing, Product Management, Product Marketing, and 8 others.

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  Product Marketing Associate

  Detroit Trading Company

  Jun 2011 - Present

  As a Product Marketing Associate, I'm responsible for the outbound marketing activities for our products. Craft the message and position the products. Conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. As a Product Marketing Associate I'm the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.Duties and Responsibilities:•Develop product positioning and messaging that differentiates your products in the market•Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products•Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan•Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them•Demand generation – develop the strategy and manage the marketing programs that drive demand for your products-