John Cate Email & Phone Number

Oakland, California, Us

I am proud to lead an exceptionally talented team in delivering value to our clients. Mediasmith helps brands navigate an increasingly complex media landscape by sharing their story in an intelligent, impactful way. We support our transparent, fully flexible processes with a powerful combination of multi-channel capabilities, in-house programmatic, and extensive experience in both traditional and digital activations. We actively optimize campaigns to learn, adapt, and accelerate marketing success and deliver more value from every dollar.

Oakland, California, Us

London, England, Gb

Executive at global media giant Carat North America. Managed Western Region including San Francisco, Los Angeles, and Dallas offices. Key activities included office operations business development and financial reporting. Also National Director of Carat's digital media practice, including best practices, service line organization and strategic publisher relationships. Key regional clients include adidas, Petco, Blue Shield of California, University of Phoenix, TiVo, Virgin America and Gap Inc.

Nz

Management role in early Digital Media pioneer. leading digital media strategy, recruitment/ training of talent, and development of early days Digital Media best practices. Key clients included Drugstore.com, ImproveNet, iSyndicate and other first stage digital marketers. Later reorganized as Exile on 7th.

Nyc , La, Us

Acquired and retained after merging and re-branding of Ketchum Advertising. Trained in proprietary Chiat Day Communications Planning Process, while leading online and offline media planning for Levi's Social Projects, Valent Agri-Chemicals, Health.com

Manged key media assignments, Hunt -Wesson (11 consumer brands) totaling $100M in billings, Pacific Bell/SBC Mobile and Long Distance products, $200M in billingsOversaw and trained 12-16 person planning teamKetchum Advertising was acquired and re-branded to TBWA/Chiat Day in 1998

New York, Ny, Us