John has 20+ years experience helping national brands extend and restage in the retail world. John's positioning and brand extension strategies for clients have guided long-term multi-billion-dollar retail programs for thousands of products at major national retailers in every channel of distribution – including Walmart, Kohl's and Bed Bath & Beyond. Parham's clients are among the world's leading media and entertainment companies including, Food Network, Better Homes and Gardens, Discovery Channel, and Nickelodeon.John has a certified licensing degree from the International Licensing Industry Merchandisers’ Association, is a member of the In-Store Marketing Institute and has a Master's in Communication from Pratt Institute.About Parham SantanaParham Santana is the Brand Extension Agency. We help brands ignite new product categories. Win new retail distribution. Renew presence and performance. To power up the brand in-store, online, across marketing platforms.Brand Extension FactsIn 26 years of extending brands, we’ve honed every aspect of successful brand extension. Our comprehensive suite of services unites the key deliverables for successful brand extension. To this work, we bring proprietary Power Tools that blueprint and build the future for established brands. We've guided more than 100 brand extensions. 18 clients are among the top 100 global licensors. The retail value of our brand extension efforts is in the multi-billions of dollars.ClientsOur clients are leading brand owners and retailers in every channel of distribution, including: Food Network, Better Homes and Gardens, American Girl, Walmart, Target and Toys 'R' Us.SpecialtiesOn-line and In-Store Positioning Naming & Marketing. Packaging and In Store ExperienceSpecialties: Trend-right product, packaging and in-store marketing to reach today's family. We provide an integrated offering of strategy and design that add up to a total brand solution and retail results for our clients.