Management director of Bodega, a new global culture-obsessed social-first creative studio within Wieden + Kennedy. Clients include Nike Global, Samsung, Visa, HP Omen, Fisher-Price, Corona, Old Spice, and Jordan Brand.

I lead a team that puts people over platforms and places powerful brand voices into culture. Nike, Visa, Old Spice.

Strategy director with an emphasis on digital brand strategy. Make brands strong and then make them famous.

Helping the good folks at Caldera Arts expand the reach of creativity and personal growth for youth in Oregon.

Advisory Board member helping an incredible company reduce coffee's contribution to climate change by bringing to market an upcycled product worthy of mass appeal. Riff is led by an incredible team, and I'm happy to help the world learn more about their ambitious and honorable mission.

Experienced digital strategist with brand planning expertise.I bring over 10 years of experience in digital marketing and brand planning. I’ve spent time as a tactician, strategist, and director on both the agency and client sides, working on and leading award-winning campaign strategies for clients like Old Spice, Kentucky Fried Chicken, Cars.com, Anki Robotics, Red Vines, Sour Punch, and more.I believe firmly in the power of creativity, know my way around a big idea, and understand what it really takes to get effective idea-driven work to see the light of day.

• Responsible for digital strategy across multiple accounts (notably Old Spice, KFC, Anki AI/Robotics)• Oversaw ecommerce strategy, audience development, platform strategy, and digital research tactics• Organized multi-disciplinary teams to execute high visibility, innovative, award winning campaign work• Used business data and purchase path insights to establish new communications and selling strategies• Managed relationships with major digital platforms, including Google, Facebook, Twitter, and Snapchat

Overseeing long-term strategy and organizational structure of the AdFed C.O.AdFed is a non-profit organization dedicated to promoting and enhancing the success of its members through education, connection, and inspiration. We believe our collective strength supports excellent creative and strategic advertising, helping build successful local business and a stronger community.

Helping students gain an understanding of how to drive brand awareness and impact the consumer cycle by leveraging owned, earned, and paid media on the web’s largest social media platform.

Guiding board member with a focus on digital strategy for an outstanding non-profit organization.

www.gb2agency.com

Part of the Digital and Social Media Marketing TeamResponsibilities & Accomplishments - Strategic digital campaign management across multiple social media channels incl. Facebook, Twitter, Instagram, Vine, Pinterest, & Google+ for two major CPG brands- Strong understanding of paid, earned, and owned media strategy in the social and digital media space.- Grew Red Vines® and Sour Punch® Facebook fan pages to 1.7 million fans and to 2.1 million fans, respectively, in 2 years, maintaining industry-high engagement ratios.- Launched first Twitter ads supported branded Vine video (Red Vines)- Exemplify strong project management skills to execute national digital-content campaigns around branded event activations, retail partnerships, and online loyalty programs- Deliver actionable insights and influence key selling concepts and branding initiatives through focus on digital conversation data analysis- Oversee consumer interaction for all digital and traditional communication channels- Received coverage in major advertising and digital media publications, including Forbes, AdWeek, Mashable, and AdAge for creative brand-use of emerging social technology

- Specialized in community management, digital campaign development and execution, and achieving social media objectives within the context of corporate communications policy - Created and delivered social media training series for American Licorice associates- Monitored, analyzed, and reported on effectiveness of online campaigns over sales analytics to internal and external stakeholders- Managed native advertising strategy on Facebook and Twitter for entire brand portfolio - Launched social media presence for a new CPG brand on Twitter, Facebook, and Pinterest.

Developed data-focused distribution, performance, and sales support strategies for priority accounts, including Target, Costco, and the Convenience channel (totaling $25MM in annual sales). Successfully worked to translate sales data into new distribution and sales opportunities across three strategic trade channels, and improved utilization of important POS databases for Costco, Target, and Mclane’s

Economic Development for Central Oregon (EDCO) is a private non-profit organization dedicated to diversifying our regional economy by attracting new investment and jobs. We do this by recruiting new companies and by helping traded-sector firms already in Central Oregon expand.

Assisted in drafting of AdFed strategic planAssisted in coordination of Drake Advertising Awards EventHelped with membership, board and member events, and registration responsibilitiesAdFed was named AAF District XI "Club of the Year" for 2008-2009

Design and implement various digital marketing methods for premiere property listings, including email campaign and website managementOffer marketing guidance concerning social media and search engine optimization, email and print campaigns, national advertisement, and event coordination and managementWorking to increase website traffic, brand recognition, and sales for a premiere property community through various e-marketing tactics and techniques.

The Close to the Customer Project (C2C) conducts applied market research and can help businesses find the answers. Through appropriate research methods, the C2C Project creates insights and understanding of markets and customers while providing an experiential learning environment for students. We assist organizations with identification and assessment of business opportunities. We seek, through market research, to improve the quality of the opportunities the client's organization chooses to pursue, improve decision-making and reduce risk inherent in the business enterprise.

Responsible for providing assistance with coordination, production, and delivery of marketing and advertising materials and programs for multimillion dollar advertising budgets.Worked on writing copy for advertisements and marketing material Presented quarterly marketing department updates to 50 management and executive-level personnel.Assisted in the coordination of various marketing events, including groundbreakings, and coordinated an employee appreciation party with around 120 members.Assisted in management of advertising and marketing distribution for six real estate developments and neighborhoods