Working with passionate product teams, Incubation is where groundbreaking ideas are nurtured to reality. We seek 10X improvements through disruptive innovation.

Responsible for Rappi's end-to-end consumer, partner, and courier web applications, I defined the vision and long-term product strategy and was ultimately accountable for the business outcomes of each. By leading a team of talented product managers, designers, and product analysts, we developed and executed a high-impact roadmap to scale new Rappi users.Rappi is a B2C tech company, operating across 9 different LatAm countries and backed by the worlds most prominent investors. Rappi allows consumers to have anything delivered in minutes while creating enduring social impact for couriers and merchants alike.

In charge of product growth, I played a leadership role in scaling the company's product and product-led growth programs, including user acquisition, referral, ad tech, Rappi Prime, CRM, and customer messaging.

As the VP of Product, I was responsible for defining and executing the product vision, strategy, and go-to-market (GTM) for the company's B2B SaaS product portfolio. This included shaping the overall direction of the product offerings, and ensuring their successful launch and adoption in the market. My focus on launching high-quality products and driving growth made a significant impact on Bynder's path to $100M in ARR.

I was accountable for Bynder's flagship product, from strategy and planning to design, execution, and delivery. I manage multiple product and design teams responsible for defining and managing the lifecycle of our product lines.

Living at the intersection of product strategy and growth, I was responsible for Typeform's product-led growth strategy, including customer and user acquisition, activation, retention, and revenue. I managed multiple product growth teams, working cross-functionally to design and execute strategic growth initiatives.

Managing a cross-functional growth team of engineers, designers and data scientists responsible for ARR and activation.

Founder of Warm Current, a 501(c)3 non-profit, that uses surfing as a way to connect kids and their communities to the ocean who otherwise wouldn’t have access in order to promote healthy and active lifestyles and educate about ocean awareness and advocacy.Over the past 8 years and with the help of hundreds of volunteers, we've built Warm Current to serve thousands of youth from communities along the Pacific Northwest Coast, teaching basic surfing techniques, supporting personal growth and empowering participants to become environmental stewards.

I worked closely with executives and customers to define Opal Platform's strategic direction and roadmap and managed a team of Product Managers across multiple product teams to bring that vision to life.

Responsible for the overall success of the Chirpify product as well as setting and executing its strategy. I built and led a team of software engineers, designers, and product managers and was responsible for shaping the product offering, user experience, and overall product process.

I founded Measureful with the goal to automate the process of data collection, analysis and presentation, giving marketers the vital insights they need to make smart decisions. Measureful was born out of first-hand frustration with trying to deliver truly useful marketing reports to clients.Acquired by Chirpify in 2014

Founder and CEO of SwellPath, an internet marketing agency in Portland, Oregon, focused on web analytics, paid media, and search engine marketing. At the age of 26, I started SwellPath to serve a need in the market for more data-driven and accountable approach to marketing. SwellPath was one of the first agencies worldwide to be certified as a Google Analytics certified partner. SwellPath's customers included Nike, Intel, UC Berkeley, Yakima, GoodData and Activision.SwellPath was acquired by 6D Technologies 2015.