I am a global marketing expert with deep experience in advertising, digital and content as well as brand strategy.
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Vice President MarketingGt Golf Supply Co.Portland, Or, Us -
Vice President MarketingGt Golf Supply Co. Sep 2024 - PresentPortland, Oregon Metropolitan Area -
Founder, Creative Director, Strategy DirectorJumpturn Consulting Sep 2018 - PresentPortland, Oregon AreaAfter having been solely focused on Nike, Jordan and Converse for 15 years, I decided it was time to expand my brand view. Over the last two+ years I have lent my expertise and energy to brands like Nike, ESPN, Beats by Dre and NBA 2K.
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Senior ConsultantPlaya Power Sep 2020 - PresentPortland, Oregon And Brisbane, AustraliaCoaching athletes to marketing victories. -
Senior Global Brand Director, Nike GolfNike Jun 2015 - Sep 2018Portland, Oregon, United StatesGolf has an image problem. Old. Stuffy. Slow. We asked 18-24 year olds all over the world and heard the same thing. The brand objective became clear: Position Nike Golf as the future of a new culture of Golf. A culture led by athleticism and style, connected digitally, and a culture open to new truths and new ideas. With Rory McIlroy and Michelle Wie as our muses, we opened the Nike Golf Club - a different kind of golf club.KEY WINS: Nike Golf Club at St.Andrew’s Open Championship 2015, Nike Golf Club Rio at the 2016 Summer Olympics -
Senior Brand And Creative Director, Nike Foundation / The Girl EffectNike Sep 2013 - Jun 2015London, England, United KingdomGoing from NBA All-Star Game parties to refugee camps in Rwanda was shocking. But good shocking. If we could get just a percentage of the 160 million girls living in poverty around the world to enter the workforce, the Global economy would see an uptick of almost $1 trillion. But how? The answer again, would be girls. Connected Girls around the globe.KEY WIN: UN World Day of the Girl Declaration signed by over 70 countries and 2,000 corporations -
Director, Global Advertising And DigitalNike Jul 2010 - Sep 2013Portland, Oregon, United StatesWhen a brand is named after, and the logo is a picture of, the GOAT of all GOATs, expanding beyond basketball and hoop-inspired style is going to be a stretch, even for Jordan. But we knew there was elasticity and growth in the brand. With plans to reach into football, baseball, running and training, we had to tell the story of Jordan as not only an aspirational man, but an inspirational brand.KEY WINS: “Rise Above” campaign, 2012 London Olympics -
Brand Director - Basketball, North AmericaNike Jul 2008 - Jul 2010Portland, Oregon, United StatesNike Basketball was stuck. We had the best athletes in the game in LeBron and Kobe and just signed KD. But consumers weren’t wearing hoop sneaks casually anymore. The challenge was clear: How do we continue to assert innovation and performance dominance while growing off-court business? By using LeBron and Kobe as accessible characters in the Basketball story and owning the 2008 Olympic “Redeem Team” story in NYC and BeijingKEY WIN: Nike Global Maxim Award for “Basketball Reborn" -
Senior Brand Manager - Account Marketing, Foot Locker, Inc.Nike Sep 2006 - Jul 2008Portland, Oregon, United StatesManaging the largest brand at that brand’s largest account? Foot Locker, Inc represented over 30% of Nike’s North American business. Maintaining a relationship with the Foot Locker teams, the Nike Brand teams, and several agencies all while driving revenue in a down market proved to be an incredible challenge.KEY WIN: Opened the original House of Hoops stores in Harlem, NY and LA. -
Global Director - Advertising And DigitalConverse Mar 2002 - Sep 2006Greater BostonFirst in sport. First in rock n roll. A brand with such broad authenticity can be a blessing and a curse. How do you develop a position and a voice that speaks to the diversity, the history and the future of a 90 year old brand?KEY WIN: We gave our voice to the consumer by using the early days of social media to contact influencers and produce one of the first completely consumer generated content campaigns known as “Brand Democracy.”
John Hess Skills
Frequently Asked Questions about John Hess
What company does John Hess work for?
John Hess works for Gt Golf Supply Co.
What is John Hess's role at the current company?
John Hess's current role is Vice President Marketing.
What skills is John Hess known for?
John Hess has skills like Leadership, Marketing Management, Direct Marketing, Action Sports, Team Building, Presentation Skills, Social Media, Public Speaking, Brand Marketing, Creativity Skills, Sports, Brand Development.
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