Creating marketing collateral and content for cybersecurity companies. Researching and writing white papers, buyer's guides, ebooks, customer success stories, blog posts, and website content. Leading messaging workshops to help companies refine positioning and marketing messages. Clients have included Automox, Beyond Identity, Blue Lava, Cobalt Security, Deloitte, Source Defense, and ZeroFox.

Overseeing content development, custom research, and publishing projects, primarily for cybersecurity companies. Researching and writing white papers, buyer's guides, competitive battle cards, ebooks, CyberEdge Definitive Guides, customer success stories, blog posts, and website content. Leading Product Message Map workshops to help companies refine positioning and marketing messages. Clients have included Adallom (Microsoft), Anitian, Blue Coat (Symantec), Citrix, Gigamon, Google… Show more Overseeing content development, custom research, and publishing projects, primarily for cybersecurity companies. Researching and writing white papers, buyer's guides, competitive battle cards, ebooks, CyberEdge Definitive Guides, customer success stories, blog posts, and website content. Leading Product Message Map workshops to help companies refine positioning and marketing messages. Clients have included Adallom (Microsoft), Anitian, Blue Coat (Symantec), Citrix, Gigamon, Google, iSIGHT Partners (FireEye), Rapid7, OneSpan, and Recorded Future. Show less

Served on the board of directors of the largest community of Agile practitioners in New England. Agile New England is a chapter of the ACM and the Agile Alliance. Responsible for member communications, marketing and sponsorships.

Providing positioning and collateral development services to technology companies, including AccuRev, Assembla, Dell, Eliassen Group, HP Enterprise Security, IBM, Juniper Networks, Perforce, QuEST Global Engineering, Symantec, TechTarget, and VMware.

Working with Agile coaching team, documented Agile best practices and success stories within Vistaprint and shared them with Agile teams through blog posts and bylined articles.

Played a key role in repositioning Fiberlink as the leader in SaaS “Mobility as a Service” management and security solutions for mobile workers. Increased leads by 80% while reducing cost-per-lead 40%. Created webinars, data sheets, white papers, slide presentations, and sales tools. Developed industry-specific marketing programs around compliance standards. Supported inside, outside and channel sales groups. Played major role in designing a web site that won two Web Marketing Association… Show more Played a key role in repositioning Fiberlink as the leader in SaaS “Mobility as a Service” management and security solutions for mobile workers. Increased leads by 80% while reducing cost-per-lead 40%. Created webinars, data sheets, white papers, slide presentations, and sales tools. Developed industry-specific marketing programs around compliance standards. Supported inside, outside and channel sales groups. Played major role in designing a web site that won two Web Marketing Association awards. Briefed industry analysts, presented at conferences and on webcasts, and published articles. Activities contributed to acquisition by IBM. Show less

Played key part in transforming Astaro into a market leader in the unified threat management (UTM) software and appliance market, with 80% annual growth. Drove product marketing activities, including creation of positioning and marketing messages, development of collateral, and competitive analysis. Managed the launch of the Astaro Security Gateway appliances, which grew to 50% of company revenue within a year of introduction. Efforts contributed to Astaro's acquisition by Sophos in 2011.

Developed compelling positioning, messages and collateral to establish ePresence (formerly Banyan Systems) as the leading independent systems integration firm in the Identity Management market.

Joined start-up software company EPiCON, Inc. as first marketing employee. Identified key market target segments and developed company marketing strategy. Created a full set of collateral, white papers, slide presentations and web site copy. Helped position the company as a leader in application deployment tools for Application Service Providers (ASPs). Performed industry and competitive analysis. Trained sales force and channel partners on the technology, the market, and key selling points… Show more Joined start-up software company EPiCON, Inc. as first marketing employee. Identified key market target segments and developed company marketing strategy. Created a full set of collateral, white papers, slide presentations and web site copy. Helped position the company as a leader in application deployment tools for Application Service Providers (ASPs). Performed industry and competitive analysis. Trained sales force and channel partners on the technology, the market, and key selling points. Worked with the CEO to promote EPiCON to potential acquirers, leading to acquisition by Nortel Networks for $450 million in 2000. After acquisition, managed marketing programs for Nortel Networks Application Management Solutions. Show less

Drove marketing for a Rapid Application Development tool set (PACE) and an interactive query tool (QueryBuilder). Built marketing team, created business plan, developed new positioning and collateral, and revived channel programs for PACE.Served as Webmaster for the Wang Software division, and as Editor-in-chief of the Wang Knowledge Exchange, which was rated as one of the top 50 intranets in the US by Webmaster Magazine.Performed due diligence for acquisitions. Created… Show more Drove marketing for a Rapid Application Development tool set (PACE) and an interactive query tool (QueryBuilder). Built marketing team, created business plan, developed new positioning and collateral, and revived channel programs for PACE.Served as Webmaster for the Wang Software division, and as Editor-in-chief of the Wang Knowledge Exchange, which was rated as one of the top 50 intranets in the US by Webmaster Magazine.Performed due diligence for acquisitions. Created marketing materials for the global sales force that profiled Wang Software’s products and articulated the company’s strategy. Show less

Developed product and marketing strategies for a software development product. Performed industry and competitive analysis. Sold mainframe computers, software and services: top sales representative in branch for two years.