General Manager
Current➤ Management of the Ford Accessories FAD program throughout the western United States, as well as a direct sales team of 10 regional accessory specialists and numerous other support staff. Achieving Ford Vehicle Personalization and the overall Accessory Sales Objective within respective regions, while increasing brand awareness➤ Developed the Ford Accessory program including product planning, sales promotions, and processes, while growing sales by over 50% despite varying vehicle production and product availability.➤ Frequently called upon by Ford as a subject matter expert on accessory lines and sales strategies, including pre-load programs and outfitting mannequin vehicles, as well as providing training on sales processes and product knowledge.➤ Grew market share through numerous homegrown sales initiatives that emphasized process driven selling. ➤ Ensuring customer satisfaction with Ford Vehicle Personalization, as well as Ford Regional Management regarding program execution and individual RASM, including developing and executing a new strategy for accessory sales. ➤ Engaging 100% of incentive-based objectives, including a Limited-Edition, 1 of 2, Harley Davidson Motorcycle, Golf Getaways, Vacations, and use of a new vehicles.