Lead the growth and retention marketing strategy and provide direction for marketing team managers and coordinators.Develop and manage digital marketing strategy including SEO, SEM, and social media to support both B2C and B2B initiatives.Focus on supporting and strengthening the team by providing feedback, implementing processes, measuring KPIs and team performances. Report directly to CEO, COO, and CFO.Passionate about the Customer Journey optimization process from market awareness to on-site conversion to offline relationships. Focus on strengthening customer relationships & experiences, by designing & implementing strategies to optimize all digital channels. Develop monthly, quarterly, and annual reporting to track and measure all marketing efforts to report performance and ROI. Analyze CRM, SEO, SEM and social media data and insights to recognize performance trends and troubleshoot any data anomalies.Strengths: data analytics, website design, UX, web development, landing pages, SEO, SEM, paid advertising (GSN), content marketing, social media, and website technologies.

Jon Michael Design Co. is a web and graphic design firm that specializes in creating and building engaging visual designs for a variety of media formats.Services include: web design, graphic design (logos, print collateral, signage), video editing, project management, creative direction.

As a product manager, I worked closely with UX, design, web & product development, data analytics, and customer service teams to create high performing tools, features, and webpages to exceed customer expectations and business requirements. I leveraged Agile/SCRUM protocols in context of product management methodologies and software development best practices. My process involved A/B tested features in order to define the most optimal functionality for our tools and services. I hired and worked closely with senior level consultants and vendors to build up services and strategies for sales and marketing features. This resulted in increased communication between cross-functional teams and increased efficiency on shipping polished products and features.

As a result of my performance as lead front-end developer, I was promoted to manage all development based projects for e-commerce websites and internal facing tools. My core roles included goals, defining project scopes, allocating company resources, estimating and scheduling projects and task durations, tracking project tasks and deliverables on Jira and Wrike, monitoring and reporting on project progress, leading quality assurance processes, and presenting stakeholders with reports of all projects. This resulted in streamlined project strategies and execution and increased cross-function team communication and reporting.

My core roles were to hire and lead a strong team of accountable and high performance web developers to build and grow multiple e-commerce stores. My daily tasks included facilitating scum meetings, task delegations via Jira, and creating custom templating for Shopify sites.As the lead, I worked closely with cross-functional teams including graphic design, product design, marketing, and sales, resulting in implementation of new processes to streamline communications and increase department accountability. I reported directly to the CEO and CMO regarding all web projects, it’s direct impact on performance KPI's, and performance of my team. Other tasks included:- Developed responsive homepages, landing pages, and product pages according to UX/UI wireframes/specifications using Bootstrap, CSSWizardry, Javascript, jQuery, HTML5, Sass, CSS3, and Liquid templating.- Managed multiple sites and content updates for high-volume product launches and promotions on Shopify Plus- Optimized mobile-first websites for optimal user experience and SEO best practices- Collaborated with internal Marketing, SEO, and UX/UI teams to develop strategic, optimized, high-quality content and layouts- Developed training and documentation for current and future team members including code standards and workflow processes

eBrandit is the website makeover company, specializing in online marketing, digital marketing, SEO, and custom website creation.I worked closely with small business owners who were seeking help to increase their visibility. My strategy was to understand their difficulties and provide creative solutions to strengthen their web presence. My roles included designing and building fully responsive and dynamic websites for clients in a range of industries. My communications with our clients focused on ensuring that all stakeholders were informed about timelines, deliverables, responsibilities, and roles on any actionable items. I worked closely with Director of Operations and reported directly to the Co-Founder.

Moshun is the premiere destination for action sports content, culture, and lifestyle. Its the place to shoot, share, and see action sports.Work directly with the CEO/CIO to style engaging UI/UX designs for Moshun web application. Work directly with V.P. of Marketing to script and edit media content for online distribution.

Technical Writer and MultimediaStrengths: Technical writing, video editing, Adobe Creative Suite, Articulate, Microsoft Office Suite, Camtasia, Audacity, SharePoint, Remedy, SubversionExperience: Lead the development and execution of training documents for enterprise-wide software rollouts. Projects include Computer Based Training (CBTs), user guides, quick start guides, training videos, scripts, help-desk solutions, SharePoint sites, and procedural documents.

Served as team lead for the after-school program; led team to develop and execute a rotating schedule of academic and creative enrichment activities; operated all enrichment activities within budget and within compliancy regulationsFostered and maintained positive relationships with all stakeholders; developed and executed parental questionnaire in order to ensure the program best served the families; created a monthly newsletter to market new programming Mentored and tutored elementary school students in academics; collaborated with credentialed teachers to provide comprehensive academic support; created and tailored academic support plans for students