With over 15 years of experience in the cosmetics industry, I am a retail and sales leader who is passionate about delivering exceptional customer experiences and driving business growth. As the Senior Regional Manager West & Canada at Dr. Barbara Sturm, I oversee the sales strategy, operations, and performance of 5 markets, managing a team of Field Sales Executives. I leverage my skills in retail management, sales forecasting, budgeting, training, and coaching to empower my team and ensure that they meet and exceed their sales targets and KPIs. I also collaborate with the marketing, merchandising, and education teams to develop and execute innovative campaigns, promotions, and events that showcase the brand's unique value proposition and increase brand awareness and loyalty. Previously, I was the Director of Field Sales at Too Faced Cosmetics, where I led the expansion and growth of the brand in the Central US region, increasing the sales revenue by 20%. I have a deep knowledge and interest in the cosmetics industry, and I am always eager to learn about the latest trends, products, and technologies that can enhance the customer experience and satisfaction.