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Curious and inquisitive by nature, Im a Researcher and Marketing Strategist working with organisations, startups and innovators to identifying actionable insights, create, develop and optimize customer experiences and ultimately drive growth. Experienced in strategic planning, marketing, media and both qualitative and quantitative research. Exceptional problem solving skills with the ability to cope with complex systems and services with the ability to think logically at a high level about product strategy and wider vision.As an innovator I work to developing new products & services and improving existing ones as well as finding new revenue by designing better propositions, customer experiences and delivery models.Ability to lead and mentor teams as well as developing lasting relationships with clients and stakeholders at all levels. Facilitator of multi-stakeholder workshops to define project goals and objectives, user insights, employee needs, functional requirements, content & measures of success and/or used as a research method with end-users in an agile environment.
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User Researcher ManagerBt GroupLondon, Gb -
User Experience ResearcherBt Group Jan 2022 - PresentLondon, England, United KingdomUser Research Experience Design ManagerJan 2022 - Present · 1 yr 1 moJan 2022 - Present · 1 yr 1 moWorking in the Design Chapter I managed a team of User Researchers, both full time BT and agency employees on a number of different projects. My daily work involves primarily conducting interviews, surveys, thematic analysis and providing segmentation and other strategy insights. I manage a team of researchers and designers both in London and remotely. I initiated and am creating a research data repository and Machine Learning based tool to allow users to interrogate and conduct analytics on a range of qualitative and quantitative data gathered by the research teams. Interface is Qlik based and is currently undergoing User Testing with the wider BT community..A critical piece of strategic work was to investigate Cloud transformation and its impact on the wider BT business, product mix, service interactions and Horizon scanning. The report was widely shared and informed thinking both with the Design chapter and wider insight and transformation teams.
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Strategist And ResearcherPerspectively Sep 2018 - PresentLondon, United KingdomPerspectively is a Research, Strategic Planning and Innovation agency. We utilise a suite of bespoke tools and processes in order to deliver actionable strategy. We slot seamlessly into commercial, product or design teams, providing user insight, scenario planning, design research and innovative solutions. Our approach is grounded in Psychology, combining Design Thinking, Sprint Methodology and, Data Analytics. Our research techniques are neutral evidence based and we observe and measure across the full spectrum of human experience, both on and offline, from digital transformation to retail experiences.
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Senior Research LeadVirtusa Jan 2022 - Feb 2023London, England, United Kingdom -
Member Board Of TrusteesMind In Croydon Nov 2019 - May 2022Croydon, United KingdomMental well-being, along with the stigma and marginalization people with such issues in society at large is something I feel very strongly about and have volunteered at Mind as a digital champion. I have recently become a trustee on the board. My role as identified is to ensure the charity is fulfilling its purpose, is being run as intended, funds are being allocated correctly and help strategically plan its activities. I also consult on User Experience, marketing, innovation, strategic planning and market research. -
PartnerEvolve |Marketing Strategy, User Research, Communications Jan 2016 - Jul 2018London, United KingdomEvolve is a Marketing Strategy and Research consultancy with a socially responsible ethos. Based in London, with a global reach and outlook, we develop, re-invent and co-create solutions that can transform people, brands, organisations and society for the better. We use a multidisciplinary approach and focus on delivering robust solutions grounded in insights to help organisations build sustainable value and growth.
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Advisory Board MemberIndoogoo Nov 2014 - May 2016London, United KingdomAward-winning Indoogoo is the world’s first online global auction and social trading network for the Heavy Industry. Part of the UKTI’s Global Entrepreneurship Programme Indoogoo leverages the membership and user content of a social media platform to facilitate communication and purchase at an online auction. I worked closely with the development team through early MVPs, iterations and prototypes. My role was to create, develop and deliver a personalization experience for Indoogoo users as a digital service platform, from developing features based on user insights and strategize on a scalable vision for industrial personalisation journey’s. From initial customer research I also created the brand proposition and drove the formulation and implementation of fully integrated communication strategies as well business and financial plans. -
Strategy Director, Researcher And PartnerInk | Strategy, Research And Marketing Consultancy Dec 2013 - Dec 2014Dubai, UaeINK is an insights-driven brand and marketing consultancy based in Dubai. Working with senior management and insight teams, I developed and facilitated brand discovery workshops and designed and executed qualitative research leading to compelling propositions and positioning strategies. Along with advising on digital and social strategy, I also worked with a number of clients on more effective and accountable CRM systems as well as the integrating of automation and social listening tools.
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Managing DirectorOctopus | Brand And Communications Jun 2011 - Oct 2014Dubai, UaeOctopus Advertising is a full service international brand and communications agency based in Dubai. As MD I was responsible for all strategic output while managing high-level relationships with clients along with business development. I led workshops and focus groups, formulating brand strategy, advertising campaigns and campaign measurement metrics. As a partner, I defined our corporate vision and roadmap and formulated the marketing plan with strategic initiatives for year over year revenue increase. I researched and analysed growth opportunities targeting verticals, product needs, and territories while ensuring the organisation was proactively evaluating and responding to market trends. Clients included Toshiba, Union Bank, MPC Healthcare, L’Oreal, YSL, Virgin Atlantic and Yahoo.
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Research DirectorGlobal Aspects Jun 2010 - Jun 2014Dubai, United Arab EmiratesGlobal Aspects is a leading market research consultancy based in Dubai, United Arab Emirates. We help clients make tough decisions about entering new markets, re-energise existing markets, develop new products and services and improve the customer experience. We work for global blue chip clients and have delivered projects across the world.
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Research And Country DirectorLiberty Global Jun 2010 - May 2011Amsterdam, NetherlandsLiberty Global is the the worlds largest international cable company, with 38,000 employees, 27 million customers and revenues exceeding $18.2 billion. Based at the corporate headquarters in Amsterdam, my role involved providing brand and campaign consultation and the design, supervision and implementation of integrated marketing strategies across Ireland, Slovakia and Austria. Working with local teams, I would undertake consumer research and look to drive a market dominance strategy through improved market share performance and revenues across the portfolio. At the corporate headquarters, I headed up group research and worked with the innovation team on new product development including the new Horizon multimedia set top box. -
Project DirectorOctopus | Brand And Communications Aug 2008 - Jun 2010Dubai, Uae
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Media DirectorIntermarketing Nov 2005 - Aug 2008United Kingdom -
Planning Group HeadStarcom May 2000 - Dec 2003Ireland -
Media ManagerMccann Birmingham Apr 1998 - May 2000United Kingdom -
Senior Planner Direct MediaThe Media Business Limited Oct 1995 - Jan 1998United Kingdom -
Strategic PlannerCharles Walls Jul 1993 - Jun 1995United Kingdom
Jonathan Fraser Skills
Jonathan Fraser Education Details
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Digital, Marketing, Business -
British Association Of Counselling And PsychotherapyCounselling -
Psychology -
Masterclass Design Thinking And Innovation -
Business Analytics: From Data To Decisions
Frequently Asked Questions about Jonathan Fraser
What company does Jonathan Fraser work for?
Jonathan Fraser works for Bt Group
What is Jonathan Fraser's role at the current company?
Jonathan Fraser's current role is User Researcher Manager.
What is Jonathan Fraser's email address?
Jonathan Fraser's email address is jo****@****sme.com
What is Jonathan Fraser's direct phone number?
Jonathan Fraser's direct phone number is 004477362*****
What schools did Jonathan Fraser attend?
Jonathan Fraser attended The University Of Western Australia, British Association Of Counselling And Psychotherapy, Teesside University, Royal College Of Art, Imperial College Business School.
What skills is Jonathan Fraser known for?
Jonathan Fraser has skills like Marketing, Media Planning, Integrated Marketing, Digital Marketing, Marketing Communications, Marketing Strategy, Direct Marketing, Online Advertising, Advertising, Marketing Management, Brand Development, Digital Media.
Who are Jonathan Fraser's colleagues?
Jonathan Fraser's colleagues are Karen Clayton, Louise Rouse, Udit Verma, Deepan Deb, Massimo Mazzeo, Roy Richardson, Ca Rohit Kansal.
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2hotmail.com, itelligencegroup.com -
3gmail.com, exposure.net, exposure.net2 +442079XXXXXX
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Jonathan Fraser
Building New Products And Ventures @Mach49 🚀 | Entrepreneur-In-Residence | Innovation Leader | Designer | Venture BuilderLondon -
2morganmckinley.co.uk, millermaxwell.co.uk -
2goldmansachs.com, gs.com
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