Jonathan Hooker Email & Phone Number

Responsible for translating dell.com business requirements into specific systems, applications and/or process designs optimized to perform well in organic search. Collaborate with global dell.com product teams to balance website performance needs and content experience to design solutions that compete optimally for Google and other search engine ranking. Guide architecture of Dell’s global dell.com e-commerce website to perform well in modern search engine ranking, including Google Core Web Vitals by applying an understanding of organic search industry trends and technology and new online strategies and tools, and diagnosing complex website performance problems.Design quality control and test procedures to ensure web page releases meet established design and performance goals. Identify, analyze, and evaluate alternative technology design solutions, communicate effectively with software engineers, designers, and product managers.

Plano, Tx

Strategized and designed custom campaign contract proposals including technical optimizations and content strategies for clients in the e-commerce, medical, education, and local service sectors up to and including a national or international presence. Collaborated with client-side developers to discover feasibility and create alignment for strategy and implementation. Oversaw custom proposal process including internal RFP, accurate proposal creation, and delivery within minimum SLA.Collaborated with sales representatives as a resource for discovery, qualification, pitching value, communicating strategy, overcoming objectives, and closing sales. Functioned as an escalation resource for campaign managers and analysts to evaluate strategy, troubleshoot, and realign tactics, strategies, and proposed contracts.Ensured continued key deliverables and customer satisfaction by collaborating with internal stakeholders including account managers, SEM analysts, sales representatives, and social media managers. Created campaign reports highlighting pace and historical trends, communicated priorities and challenges to account team and clients, then continually worked with agility to reevaluate priorities to adjust strategic plans.Served 25+ clients in identifying improvement strategies, oversaw implementation teams, and evaluated data points in Google Analytics, Google Search Console, Google My Business, and lead tracking software. Managed the content strategy for videos, website landing pages, long forms, and blogs based on keyword search volume, paid campaign performance strengths, organic searches, and key revenue drivers. Improved quality scores and reduced CPC by supporting paid ads and initiatives with relevant content and optimized landing pages to maximize client return on investment.

Dallas, Texas

Managed 8-10 search engine optimization campaigns as well as the strategic onsite optimizations of all client websites including titles, descriptions, H1 and H2 tags, and onsite written content across three different CMSs. Created daily social media posts for all clients designed to systematically increase followers, content shares, engagements, and drive traffic directly to client websites. Acquired new links by regulating and claiming directory listings, reclaiming lost backlinks, and gaining backlinks through local outreach.Formatted, scheduled, and posted engaging blogs designed for sharing and engagement, resulting in increased website traffic. Analyzed key SEO metrics from Google Analytics and Google Search Console and communicated effectively with team lead to create and present monthly results to clients.

Directed all aspects of client retention including recapturing clients through root cause analysis, overcoming client objections, and developing solutions-oriented proposals. Continually communicated the ROI to a variety of clients including a 45% recapturing rate for cancellation requests through the fourth quarter in 2016 and the first quarter in 2017 as well as a 70% save rate for formerly non-renewing clients. Created and presented daily, weekly, and ad hoc reports pertaining to client cancel requests and recommended process improvement strategies for sales, contracting onboarding, support, development, and billing processes.Managed contract renewals through proactive outreach to renewing clients, re-pitching UVP, presenting ROI, and addressing client concerns while developing and implementing solutions including converting renewed contracts from M2M to annual prepaid agreements. Recognized as a subject matter expert and key contact for escalated issues and developed sales team members in retention best practices to prevent churn risk.Served as a de facto account manager for BirdEye’s top salesperson and averaged 150 new accounts per quarter by overseeing the proper execution of their onboarding and software integration, platform provision and setup, and encouraging client engagement.

Plano, Tx

Recognized with the SEO Service Award in the second quarter of 2016 for exceptional client-facing skills and a 98% retention rate of over 35 clients with average monthly spend totals of over $120,000 in web presence services. Managed over 50 campaigns with a 95% retention rate from September to year end in 2015, identifying client goals and implementing the best revenue generating strategy for their businesses. Communicated with internal teams including sales, SEM analysts, social media managers, and other relevant parties to ensure strategic plans are executed while collaborating with SEM analysts to drive down CPC, support paid ads, and initiatives. Proactively provided and presented monthly, quarterly, and ad hoc campaign reports to client and internal partners with results, pace, and recommendations to client to improve overall success of campaign and client satisfaction. Lowered the churn rate by 61% by identifying clients at risk and proactively driving their engagement and retention.

Plano, Texas

• Execute on service processes in support of ReachLocal's EDGE solution roll-out plan. • Provide provisioning and work flow development and system configuration support in aid of our clients’ digital marketing plan.• Develop processes to support the delivery of the SaaS solution, build marketing templates for clients, design workflow management processes, develop training materials and partake in the roll-out of the solution to our clients.

Dallas, Tx

Achieved 101% of the strategic plan with $233 million and 15% year over year growth for 2013 by collaboratively overseeing a market management region of 637 markets and 17,000 hotel partners. Recognized as the Revenue Specialist in the second quarter of 2012 by managing 45 markets and exceeding metrics by 107% and 46% year over year growth for 2012. Developed process analysis and recommendations for reviewing credit card support, direct billing, and invoicing inquiries that became widely adopted procedures. Assisted with the development and execution of a strategic plan that converted all North American hotel partners from paper to online billing.

• Developed process analysis and recommendations for reviewing credit card support, direct billing, and invoicing inquiries; these are now standard procedures.• Assisted development and execution of a strategic plan that converted all North American hotel partners from paper to online billing.• Managed inbound calls from hotel partners requiring assistance with credit card billing, booking notifications, direct billing issues, online billing tool and invoicing, and inventory management and educated vendors on basic billing procedures.