Jonathan Welker Email & Phone Number

St. Louis City County, Missouri, United States

Partnering with Purina’s second largest customer to drive category and Purina sales in a pureplay environment• Leading category growth opportunities through curated digital shops and shelves to promote household growth and basket expansion utilizing various internal and 3rd party analytics platforms to craft compelling stories.• Create and manage Purina brand landing pages aligning layouts with retailer and Purina priorities.• Influence Category landing pages creating win / win scenarios to promote category expansion leveraging market trends paired to ideal SKU assortment presentation.• Developed new product transition process internally to better recommend products for discontinued items and providing visibility to potential dollar share shifts reducing lead time from weeks to 1 day.• Partner with eComm Marketing to best optimize online search results, eContent, and imagery resulting in positive sales growth.

St. Louis City County, Missouri, United States

Lead Category Management Business Analytics HUB while partnering with leading retailers to advance their Pet category.• Project lead for Meijer Power BI category reporting leading to regained households, optimized cluster-level assortments, and balanced space-to-sales planograms. Directly led to $325K+ in litter sales, additional dog treat distribution, and increased space for Purina all based upon objective, fact-based analysis.• Lead development of Power BI category reporting to support the Kroger category team resulting in additional $4MM in NPP sales. Additional reporting delivered to identify distribution gaps, space to sales, and total category performance.• Develop category reporting in Power BI for TSC category team to identify space to sales gaps and influence TSC retailer concerning pet department layout, space, and category decisions while saving team over 200 hours yearly through automated category reporting.• Authored Category & Space Planning Toolkit delivered to Omni category teams providing a framework to win within the category for new items, expanded distribution, fix the mix, and increasing days of supply.• Served as functional and technical consultant during Family Dollar reset with use of new JDA space and category tools. Led reset and assortment calls with the buyer and worked with team to influence assortment / merchandising strategies that led to $1MM+ incremental sales through increased distribution for ONE dry dog food and Tidy Cats litter.

St. Louis City County, Missouri, United States

Advancing leading category technology tools to Category Teams to bring speed to provide a competitive advantage• Led JDA Category KnowledgeBase (CKB) and Planogram Generator (PG) implementations and enhancements at national retailers (Walmart, Kroger, Target, Meijer) enabling significant time savings in planogram creation and reset analysis.• Partnered with Ahold category team to utilize current technology solutions, including RichMix and Space Planning, to lay the groundwork for increased wet cat space identifying a $30MM+ opportunity.• Worked with internal Market Development Organization team to identify NPP products susceptible to competitive pressure using Kantar RichMix assortment optimization tool.

Greater St. Louis Area

Develop, prototype, test and roll-out experiential Pet Care Initiatives with leading retailers delivering high ROI results• Partnered with Schnucks grocery chain to test Pet Reinvention at 3 local stores resulting increased sales and households. Increased sales at all stores by +17%. Established close working relationship with Schnucks’ Category Management, Store Operations, and Digital Marketing groups while collaborating across NPP Generating Demand functions.• Orchestrated Meijer Pet Reinvention 2.0 through collaboration with Meijer senior leadership, design agencies, and cross-functional NPP teams. Work won NPP the Meijer Vendor of the Year award in 2017.• Lead wet cat reinvention at Pet Supplies Plus to re-energize category at retailer. Incorporating cross-functional feedback from Sales, Consumer Marketing Insights, Market Development Organization, and Marketing into design. Objective was to enhance navigation, education, and shopability within category. Resulted in +4% wet cat category sales.• Led development of Pet Supplies Plus litter department signage with several outside agencies to design, prototype, test and roll-out chain wide to >300 stores leading to additional $520K+ in annual litter sales.• Developed cat food cross-merchandising permanent display for 150+ Pet Supermarket stores resulting in 3700+ new points of distribution across Fancy Feast and Friskies and 1200+ new points of distribution for Fancy Feast Broths. Ultimately provided +$1MM incremental sales. Resulted in POPAI 2015 Best of Industry Permanent Display Award.• Pioneered custom permanent merchandising vehicle across 13K+ Dollar General stores dedicated to NPP products, resulting in +4 vendor share points within 6 months of roll-out and responsible for $6MM+ annual sales.

St Louis, Missouri, United States

Beer category and shelf management analysis and resets within national convenience accounts.• Presented and sold in use of Planogram Validation Tool and Planogram Generator for ampm reset process covering 940 stores. Reduced timeframe to merchandise and validate sets from six months to four.• Led re-design of ampm national reset process including performing beer category contribution analysis, new item introductions, data cleansing and loading and validating store level planograms. • Performed full store-level reset for all of Sunoco’s company owned and franchise 230+ stores increasing A-B shelf space by 1.3% and cubic space by .3% based upon inventory turns and carrying costs.• Successfully managed full ExxonMobil reset for company owned 411 stores, increasing shelf space by 1.3% and cubic space by 1.6%, resulting in increased A-B share of sales.

Led several implementations of Oracle Business Intelligence suite,

Functional and technical consulting within Supply Chain area.

Specialized as functional and technical consultant within Supply Chain group for several large Fortune 500 companies, across a variety of industries.