Jonathan Welker Email and Phone Number
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Highly motivated and results-driven professional with diverse functional and technical experience delivering success through industry-leading sales and category programs. Respected for broad knowledge of the CPG industry, with a solid record of growing sales, distribution, and market share through the implementation of cross-functional category initiatives. Regarded as an effective project leader and excellent communicator with a reputation for cultivating strong and lasting relationships. Excels in demanding roles and driving growth with high integrity, trust, and a strong work ethic.
Nestlé Purina North America
View- Website:
- nestlepurinacareers.com
- Employees:
- 6955
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Ecommerce Category ManagerNestlé Purina North America Nov 2022 - PresentSt. Louis City County, Missouri, United StatesPartnering with Purina’s second largest customer to drive category and Purina sales in a pureplay environment• Leading category growth opportunities through curated digital shops and shelves to promote household growth and basket expansion utilizing various internal and 3rd party analytics platforms to craft compelling stories.• Create and manage Purina brand landing pages aligning layouts with retailer and Purina priorities.• Influence Category landing pages creating win / win scenarios to promote category expansion leveraging market trends paired to ideal SKU assortment presentation.• Developed new product transition process internally to better recommend products for discontinued items and providing visibility to potential dollar share shifts reducing lead time from weeks to 1 day.• Partner with eComm Marketing to best optimize online search results, eContent, and imagery resulting in positive sales growth.
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Manager Commercial DevelopmentNestlé Purina North America Jul 2019 - Nov 2022St. Louis City County, Missouri, United StatesLead Category Management Business Analytics HUB while partnering with leading retailers to advance their Pet category.• Project lead for Meijer Power BI category reporting leading to regained households, optimized cluster-level assortments, and balanced space-to-sales planograms. Directly led to $325K+ in litter sales, additional dog treat distribution, and increased space for Purina all based upon objective, fact-based analysis.• Lead development of Power BI category reporting to support the Kroger category team resulting in additional $4MM in NPP sales. Additional reporting delivered to identify distribution gaps, space to sales, and total category performance.• Develop category reporting in Power BI for TSC category team to identify space to sales gaps and influence TSC retailer concerning pet department layout, space, and category decisions while saving team over 200 hours yearly through automated category reporting.• Authored Category & Space Planning Toolkit delivered to Omni category teams providing a framework to win within the category for new items, expanded distribution, fix the mix, and increasing days of supply.• Served as functional and technical consultant during Family Dollar reset with use of new JDA space and category tools. Led reset and assortment calls with the buyer and worked with team to influence assortment / merchandising strategies that led to $1MM+ incremental sales through increased distribution for ONE dry dog food and Tidy Cats litter.
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Manager Category TechnologyNestlé Purina North America Feb 2018 - Jun 2019St. Louis City County, Missouri, United StatesAdvancing leading category technology tools to Category Teams to bring speed to provide a competitive advantage• Led JDA Category KnowledgeBase (CKB) and Planogram Generator (PG) implementations and enhancements at national retailers (Walmart, Kroger, Target, Meijer) enabling significant time savings in planogram creation and reset analysis.• Partnered with Ahold category team to utilize current technology solutions, including RichMix and Space Planning, to lay the groundwork for increased wet cat space identifying a $30MM+ opportunity.• Worked with internal Market Development Organization team to identify NPP products susceptible to competitive pressure using Kantar RichMix assortment optimization tool.
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Manager Shopper InnovationNestle Purina Jun 2011 - Jan 2018Greater St. Louis AreaDevelop, prototype, test and roll-out experiential Pet Care Initiatives with leading retailers delivering high ROI results• Partnered with Schnucks grocery chain to test Pet Reinvention at 3 local stores resulting increased sales and households. Increased sales at all stores by +17%. Established close working relationship with Schnucks’ Category Management, Store Operations, and Digital Marketing groups while collaborating across NPP Generating Demand functions.• Orchestrated Meijer Pet Reinvention 2.0 through collaboration with Meijer senior leadership, design agencies, and cross-functional NPP teams. Work won NPP the Meijer Vendor of the Year award in 2017.• Lead wet cat reinvention at Pet Supplies Plus to re-energize category at retailer. Incorporating cross-functional feedback from Sales, Consumer Marketing Insights, Market Development Organization, and Marketing into design. Objective was to enhance navigation, education, and shopability within category. Resulted in +4% wet cat category sales.• Led development of Pet Supplies Plus litter department signage with several outside agencies to design, prototype, test and roll-out chain wide to >300 stores leading to additional $520K+ in annual litter sales.• Developed cat food cross-merchandising permanent display for 150+ Pet Supermarket stores resulting in 3700+ new points of distribution across Fancy Feast and Friskies and 1200+ new points of distribution for Fancy Feast Broths. Ultimately provided +$1MM incremental sales. Resulted in POPAI 2015 Best of Industry Permanent Display Award.• Pioneered custom permanent merchandising vehicle across 13K+ Dollar General stores dedicated to NPP products, resulting in +4 vendor share points within 6 months of roll-out and responsible for $6MM+ annual sales.
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Category Space Manager / Category ManagerAnheuser-Busch Jun 2009 - Jun 2011St Louis, Missouri, United StatesBeer category and shelf management analysis and resets within national convenience accounts.• Presented and sold in use of Planogram Validation Tool and Planogram Generator for ampm reset process covering 940 stores. Reduced timeframe to merchandise and validate sets from six months to four.• Led re-design of ampm national reset process including performing beer category contribution analysis, new item introductions, data cleansing and loading and validating store level planograms. • Performed full store-level reset for all of Sunoco’s company owned and franchise 230+ stores increasing A-B shelf space by 1.3% and cubic space by .3% based upon inventory turns and carrying costs.• Successfully managed full ExxonMobil reset for company owned 411 stores, increasing shelf space by 1.3% and cubic space by 1.6%, resulting in increased A-B share of sales. -
Business AnalystAnheuser-Busch Inbev Aug 2003 - Mar 2009Led several implementations of Oracle Business Intelligence suite, -
Sr. ConsultantSolutionbank Jun 2001 - Jul 2003Functional and technical consulting within Supply Chain area.
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ConsultantCap Gemini Ernst & Young Feb 1998 - May 2001Specialized as functional and technical consultant within Supply Chain group for several large Fortune 500 companies, across a variety of industries.
Jonathan Welker Skills
Jonathan Welker Education Details
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Business & Public Administration, Emphasis In Marketing
Frequently Asked Questions about Jonathan Welker
What company does Jonathan Welker work for?
Jonathan Welker works for Nestlé Purina North America
What is Jonathan Welker's role at the current company?
Jonathan Welker's current role is eCommerce Category Manager.
What is Jonathan Welker's email address?
Jonathan Welker's email address is jw****@****ina.com
What is Jonathan Welker's direct phone number?
Jonathan Welker's direct phone number is +131436*****
What schools did Jonathan Welker attend?
Jonathan Welker attended University Of Missouri-Columbia.
What skills is Jonathan Welker known for?
Jonathan Welker has skills like Planograms, Retail, Management, Access, Assortment, Strategy, Supply Chain, Marketing Strategy, Iri, Obiee, Microsoft Office, Space Management.
Who are Jonathan Welker's colleagues?
Jonathan Welker's colleagues are Oshay Foster, Shannon Hitzler, Meredith Poe, Joyce Schwake, Kaitlyn Carberry, Collins Juma, Aaron Earl.
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