I intentionally took a break after a COVID-related layoff to give back through consulting on marketing and organizational effectiveness strategies for various non-profits. Specifically, I spent a lot of time with Plywood People, a non-profit accelerator focused on social enterprise start-ups.

I served the as the strategy lead responsible for business development and strategic decision-making processes.• Increased operating efficiency of Data Driven Optimization program by redefining roles and responsibilities within the cross-functional team and creating a new milestone tracking program.• Developed strategic recommendations for growth of client business through top-down opportunity analysis that included short and long-term impact areas focused on COVID-19 impacts.

I led a $250M+ P&L portfolio with over 40 different product families. Focused on new product innovation, portfolio optimization and cross-functional team growth.• Managed a virtual 10-person global, cross-functional team of product engineering, marketing communications, design, supply chain, finance, and manufacturing personnel to achieve goals set out in portfolio strategic plan.• Led the development and execution of 3M Commercial Solutions Division’s first B2C integrated… Show more I led a $250M+ P&L portfolio with over 40 different product families. Focused on new product innovation, portfolio optimization and cross-functional team growth.• Managed a virtual 10-person global, cross-functional team of product engineering, marketing communications, design, supply chain, finance, and manufacturing personnel to achieve goals set out in portfolio strategic plan.• Led the development and execution of 3M Commercial Solutions Division’s first B2C integrated digital marketing campaign, which resulted in over 2 million impressions, a 24% CTR and Facebook Relevancy Score of 9 in the first 3 months.• Increased portfolio gross margin by rationalizing under-performing product lines, setting new global pricing strategies and consolidating global supply chain.• Led a global, cross-functional team in the development and launch of a new-to-market product that exceeded forecast by 15%. • Proposed and led the internal acquisition and integration of a line of Paint Protection Film products that served to create a complete automotive aftermarket portfolio in addition to Car Wrap Film and Window Tint Film. Show less

I developed and executed a global segment marketing strategy for retail, food service and healthcare market verticals.• Developed a ground-up go-to-market positioning for a new Division using customer insights focused market segmentation process. The new target markets led to a more prioritized portfolio, targeted messaging and successful acquisition of new customers.• Focused Divisional strategy with creative segmentation research that identified priority segments within each… Show more I developed and executed a global segment marketing strategy for retail, food service and healthcare market verticals.• Developed a ground-up go-to-market positioning for a new Division using customer insights focused market segmentation process. The new target markets led to a more prioritized portfolio, targeted messaging and successful acquisition of new customers.• Focused Divisional strategy with creative segmentation research that identified priority segments within each market vertical and provided guidance on differentiation strategies for penetration.• Established overarching, but flexible Division value proposition and messaging that could be tailored to each market vertical, while maintaining core brand principles and delivering on key promises.• Developed and led a global marketing and sales training program in 15 countries across APAC, EMEA, US and LATAM to drive global alignment and help local teams update marketing plans. Show less

Led more than 25 strategy consulting projects, working with and presenting to senior-level stakeholders including CMO and Chief Brand Officer.Case Study Projects:• Business case development of market white space penetration for 3M Drug Delivery Systems through comprehensive competitive intelligence and market research.• Created a brand consolidation vision to align 85% of 3M’s product portfolio under a single 3M™ product brand definition by selecting and project managing a… Show more Led more than 25 strategy consulting projects, working with and presenting to senior-level stakeholders including CMO and Chief Brand Officer.Case Study Projects:• Business case development of market white space penetration for 3M Drug Delivery Systems through comprehensive competitive intelligence and market research.• Created a brand consolidation vision to align 85% of 3M’s product portfolio under a single 3M™ product brand definition by selecting and project managing a cross-functional group of customer insights partnerships, internal research associates and business group representatives.• Simplified 3M Personal Safety Division brand architecture and trademark name portfolio, through a comprehensive brand audit, to drive greater customer value and brand recognition by elevating higher equity brands and rationalizing those with lower relevance. Show less

I completed 3 internal consulting projects during an MBA internship with 3M Corporate Strategy.

Project and strategy manager for a brand-building agency focused on start-up companies.• Conducted focus groups, analyzed consumer-buying habits and secondary data in the athletic apparel market, which enabled a 45% increase in distribution forecast by creating a more relevant product positioning.• Increased social engagement of the Learning Tower™ brand by 33% and 38% on Twitter and Facebook, respectively, through a unified, consistent social media content strategy and updated… Show more Project and strategy manager for a brand-building agency focused on start-up companies.• Conducted focus groups, analyzed consumer-buying habits and secondary data in the athletic apparel market, which enabled a 45% increase in distribution forecast by creating a more relevant product positioning.• Increased social engagement of the Learning Tower™ brand by 33% and 38% on Twitter and Facebook, respectively, through a unified, consistent social media content strategy and updated market position. Show less

I taught conversational English to over 1,000 students in rural China.• Created a library of 1,500 English language books and magazines, surpassing the initial goal by 200%, by developing an international social media and web driven donation effort.

Account Manager Global brand-building agency specializing in pharmaceutical and FMCG industries. Worked with large-scale clients such as Microsoft, Mondelez and Coca-Cola.• Developed and grew business of new and existing project opportunities across a number of clients.