Experienced and agile Marketing leader. I have developed many product and market strategies, driving growth and profitability for a large and complex product line and collaborating with leadership to align the cross functional organization. I am skilled at assessing new opportunities and driving product development and commercialization strategies to grow the business, while managing product life cycles from growth to product rationalization to optimize efficiency. As a customer advocate, I am will balance customer needs with the long term goals of the organization and use metrics and analytics to ensure we are reaching those goals. My recent experience has been building a highly effective product team through recruitment, mentorship, and leadership with the goal of meeting department goals as well as their personal and professional goals.Some of my key accomplishments have been developing a product life cycle framework to drive resource allocation throughout the organization and increase profitability, develop a commercialization process for new product development, and establishing and leading a cross functional team to evaluate key product opportunities and drive our project portfolio to align with our corporate strategy.