Joyce Chen

Joyce Chen Email and Phone Number

Marketing Executive | Luxury Branding | Brand Strategy | Portfolio General Management | P&L Accountability | Purpose Driven Leader | Omnichannel B2B and DTC Marketer | DEI Steward | Certified Professional Coach | Speaker @ E. & J. Gallo Winery
Joyce Chen's Location
Greater Fort Collins Area, United States
About Joyce Chen

I am a consumer driven Brand Management and Marketing Executive who is known for being a collaborative and strategic leader who leads teams with consumer empathy, vision and passion. As a Luxury, Lifestyle and Consumer Brand Management and Marketer, I lead cross-functional teams to build brands that create emotional connections and engage in lifetime value with consumers. With experience in consumer products goods marketing and sales, I have experience managing brands across various brand lifecycles from building new brands, scaling growth brands, renovating stale brands to managing commodity brands for returns.My Brand Management experience encompasses omnichannel brand planning, brand strategy, go to market strategy, campaign planning and brand activations across Retail Wholesale, On Premise, Direct to Consumer, E-Commerce and Business to Business sales (B2C and B2B) channels in the Beverage, Beverage Hospitality and Wellness Industry. My General Management experience encompasses managing brand and estate portfolios with P&L management of up to $250+ million. Additionally, I have experience in the Coaching and Learning & Development industry through my Professional Life Coach Certification.I thrive on creating team culture and leading others with collaboration, creativity and compassion. I enjoy mentoring, developing and building up future leaders who believe in creating brands and services that serve a greater purpose towards doing good. I am also passionate about advancing diversity, equity, and inclusion initiatives and creating impact through work. I’ve launched DEI consumer initiatives and serve on Employee Resource Group boards to provide visibility and mentorship to a new generation of professionals. I often serve as a panelist and engage in speaker/moderator engagements and love teaching workshops.Lastly, I am also a Certified Life Coach and Coach Instructor at Lumia, a coach training and community platform that helps impact-driven people launch thriving professional coaching practices. I am driven by the mission of empowering people through their stories and helping them live purposefully.I enjoy learning, traveling, writing and spending time across several states where I am grateful to live, work and play (CO, CA & HI). Open to networking, new opportunities and meeting others who enjoy similar passions and interests - please feel free to connect!

Joyce Chen's Current Company Details
E. & J. Gallo Winery

E. & J. Gallo Winery

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Marketing Executive | Luxury Branding | Brand Strategy | Portfolio General Management | P&L Accountability | Purpose Driven Leader | Omnichannel B2B and DTC Marketer | DEI Steward | Certified Professional Coach | Speaker
Joyce Chen Work Experience Details
  • E. & J. Gallo Winery
    Director Of Brand Management, Luxury Lifestyle Wines And Estates
    E. & J. Gallo Winery Jan 2021 - Present
    Northern California
    Lead a team and a portfolio of five lifestyle brands and winery estates (wine brands with tasting rooms, properties and vineyards) within the Luxury Business Group. Lead and set holistic estate strategies and go to market strategies across end-to-end consumer channels (Direct to Consumer, Retail Tasting Room and Wholesale). Oversee P&L, brand management, business strategy, forecasting and annual & long term planning. Responsible for leading cross-functional teams (consisting of brand, consumer engagement, membership, hospitality, culinary & digital marketing teams) to deliver initiatives that drive profitable scale. Orin Swift Cellars:-Led cross-functional teams to set strategy and objectives for new Tasting Room to drive growth-Led teams to open new Tasting Room in Oct 2023 with full Destination Campaign strategyJ Vineyards & Winery:-Responsible for leading estate brand renovation for long-term returns and equity.-Led teams to launch new DEI Experiential Program “Shifting the Lens” aimed at driving diverse representation and inclusion in the hospitality industry. Estate won Innovation Award from Sonoma County Tourism Board in 2023.
  • Gallo
    Director Of Brand Management - La Marca Prosecco And Old World Portfolio/Mature Sonoma Brands
    Gallo Jul 2017 - Dec 2020
    Modesto, California, United States
    Oversaw team P&L contributions, brand management, equity building, sales partnership, forecasting, long-term growth strategy, resourcing and team development for La Marca Prosecco in addition to a portfolio of three import French and Spanish brands and five domestic Sonoma based wine brands. Managed team of seven direct reports. Spearheaded initiatives to drive global partnership and drove executive team leadership development initiatives for business unit. Grew La Marca Prosecco 4.5x in volume and revenue to over $200M during overall tenure; Brand awareness grew +20% and brand advocacy grew +25% with budget efficiency over time. Introduced La Marca's first ever cause-marketing campaign around Women's Empowerment to drive consumer engagement and advocacy.
  • E. & J. Gallo Winery
    Senior Brand Manager, La Marca Prosecco And Old World Imports Portfolio (Spain, France)
    E. & J. Gallo Winery Jun 2016 - Jul 2017
    Oversaw brand management, annual planning strategy, team execution, sales partnership, forecasting, campaign planning, process improvements and planning capabilities for business unit, La Marca Prosecco and an additional portfolio of three import wine brands from France and Spain. Managed team of five direct reports.
  • E. & J. Gallo Winery
    Senior Brand Manager, La Marca Prosecco And New World Imports (Argentina And New Zealand)
    E. & J. Gallo Winery Jan 2016 - Jun 2016
    Oversaw brand management, annual planning strategy, team execution, sales partnership, process improvements and planning capabilities for business unit, La Marca Prosecco and an additional portfolio of three import wine brands from Argentina and New Zealand. Managed team of four direct reports.
  • E. & J. Gallo Winery
    Brand Manager, La Marca Prosecco And Premium Imports
    E. & J. Gallo Winery Aug 2014 - Jan 2016
    Oversaw annual planning strategy and team execution for La Marca Prosecco and an additional portfolio of four import wine brands from New Zealand and Argentina. Led team and process to create brand’s new positioning, brand identity, consumer growth strategy and sales go-to-market strategy for La Marca Prosecco.
  • E. & J. Gallo Winery
    Brand Manager (The Naked Grape)
    E. & J. Gallo Winery Dec 2010 - Jul 2014
    Modesto, Ca
    Oversaw launch of new brand; Developed & spearheaded the brand’s strategy, test & national launch, and launched its High Tier 3L Box Wine with an innovative partnership with TerraCycle. Managed brand equity & positioning, formed key promotions & partnerships and set Brand Ambassador and Experiential strategy. Led a team of two junior marketers and three summer interns. Brand obtained several industry awards (two HOT Brand awards from Impact Magazine and Adams Rising Star awards).
  • E. & J. Gallo Winery
    Associate Brand Manager (Redwood Creek Wine)
    E. & J. Gallo Winery Aug 2009 - Nov 2010
    Responsible for leading brand planning and goals on the Redwood Creek brand and working closely with internal Direct to Consumer brand ambassador group to deliver consumer and customer initiatives. Led the program development and execution of key 360° marketing platforms ("Blaze a Better BBQ" & "Greater Outdoors Project").
  • E. & J. Gallo Winery
    Assistant Brand Manager 2 (Gallo Family Vineyards)
    E. & J. Gallo Winery Jan 2008 - Jul 2009
    Responsible for driving execution of brand plan Initiatives, business analysis, forecasting and program execution. Stepped-in to lead the brand team upon departure of direct supervisor and took on senior responsibilities (e.g. balancing $6M A+P budget, managing two junior members, driving major package change & leading 2009 Annual Brand Planning process). Delivered against volume objectives +4% ahead of plan. Responsible for managing and developing two college interns.
  • E. & J. Gallo Winery
    Assistant Brand Manager 1 (Gallo Family Vineyards)
    E. & J. Gallo Winery Jul 2006 - Dec 2007
    Responsible for driving execution of Brand Plan Initiatives, business analysis, forecasting and program execution. Leveraged consumer data and insights to recommend promotional partnerships and inform turnaround plans. Created an entry-level Project Manager Training and Assimilation Plan to train and develop two junior marketers; guide was adopted as guide for future new-hires coming into the department.
  • E. & J. Gallo Winery
    Marketing Specialist
    E. & J. Gallo Winery Jun 2005 - Jun 2006
    Leveraged retail sales experience to collaborate with the brand team and creative agency to brief and develop relevant Point-of-Sale retail promotions for three wine brands, including Barefoot Wine. Analyzed syndicated and internal depletions data monthly to identify key business issues and provide insights to brand teams. Collaborated cross-functionally with Creative, Purchasing, and Sales to ensure 100% on-time delivery of POS materials.
  • Lumia - Life Coach Training & Community
    Coach Training Instructor & Certified Life Coach
    Lumia - Life Coach Training & Community May 2017 - Present
    Educate and teach coaching principles, personal branding and entrepreneurship as an online instructor and certified life coach for Lumia, a company focused on coach training and ICF certification program. Lead classroom sizes of adult learners ranging from 15-40 students on a bi-weekly basis. I help impact-driven students find power in their stories as they go through their coaching certification process.Served as a contract consultant to the CEO on branding/marketing and business development of overall business around coach training programs and workstreams related to growing the business and corporate branding.Lumia is a learning and development organization focused on training and certifying coaches in alignment with ICF Codes, Ethics and Credentialing. Our coach training program is rooted in science and positive psychology and we educate future coaching professionals with learning the foundations of coaching and how to launch their practices.
  • Gallo Sales Company
    District Manager (Management Development Program)
    Gallo Sales Company Jan 2005 - Jun 2005
    Led team of six sales representatives to meet or exceed monthly sales goals across 25 brands for largest District Manager territory (160 accounts). Successfully advanced a new-hire into the Top 3 sales reps at the distributor (out of 50) during a high-visibility selling season (Easter) within a six month period. Captained college recruiting efforts at UC Berkeley for Gallo's Management Development Program.
  • Gallo Sales Company
    Sales Representative (Management Developement Program)
    Gallo Sales Company Aug 2003 - Dec 2004
    Hayward, California, United States
    Recruited into Gallo's Sales Leadership Development Program (LDP) and responsible for high profile retail sales territory in Northern California.Awarded "Sales Rep of the Quarter" for Q1-2004 and "Sales Rep of the Month" for March 2004 & December 2004 as a result of increase case volumes by 20% (across 52 accounts in two high priority sales territories)
  • The Polling Company/Womantrend
    Research Intern
    The Polling Company/Womantrend Jun 2003 - Aug 2003
    Washington, District Of Columbia, United States
    Supported three Research Analysts at marketing research and polling firm by researching consumer trends in the retail, technology, political, cultural and financial industries. -Aided in the collection of quantitative and qualitative data through coordinating focus group seminars or designing survey questions for client projects-Responsible for writing reports and creating presentations based on Research findings to deliver to agency clients
  • The Daily Californian
    Business And Advertising Manager
    The Daily Californian Jan 2001 - May 2003
    Managed and motivated a team of 11 Account Executives for the independent university publication, responsible for acquiring $1.3 MM in advertising revenue to fund operations -Implemented new advertising programs and selling tools to increase circulation, clientele base and advertising revenue-Determined sales goals, revenue projections and budgets for each financial quarter to present to staff and Board of Directors-Established a sales training program for Account Executives and facilitated teambuilding across the organization

Joyce Chen Education Details

Frequently Asked Questions about Joyce Chen

What company does Joyce Chen work for?

Joyce Chen works for E. & J. Gallo Winery

What is Joyce Chen's role at the current company?

Joyce Chen's current role is Marketing Executive | Luxury Branding | Brand Strategy | Portfolio General Management | P&L Accountability | Purpose Driven Leader | Omnichannel B2B and DTC Marketer | DEI Steward | Certified Professional Coach | Speaker.

What schools did Joyce Chen attend?

Joyce Chen attended University Of California, Berkeley.

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  • Joyce C.

    Data Science In Marketing And Product | B2B, B2C, Ads, Fin-Tech | Ex-Google
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    New York City Metropolitan Area
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  • Joyce Chen

    San Francisco Bay Area
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