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Joyce Chen is listed as Marketing Executive | Luxury Branding | Brand Strategy | Portfolio General Management | P&L Accountability | Purpose Driven Leader | Omnichannel B2B and DTC Marketer | DEI Steward | Certified Professional Coach | Speaker at E. & J. Gallo Winery, based in Greater Fort Collins Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Joyce Chen.
Joyce Chen previously worked as Director of Brand Management, Luxury Lifestyle Wines and Estates at E. & J. Gallo Winery and Director of Brand Management - La Marca Prosecco and Old World Portfolio/Mature Sonoma Brands at Gallo. Joyce Chen holds B.A., Mass Communications from University Of California, Berkeley.
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I am a consumer driven Brand Management and Marketing Executive who is known for being a collaborative and strategic leader who leads teams with consumer empathy, vision and passion. As a Luxury, Lifestyle and Consumer Brand Management and Marketer, I lead cross-functional teams to build brands that create emotional connections and engage in lifetime value with consumers. With experience in consumer products goods marketing and sales, I have experience managing brands across various brand lifecycles from building new brands, scaling growth brands, renovating stale brands to managing commodity brands for returns.My Brand Management experience encompasses omnichannel brand planning, brand strategy, go to market strategy, campaign planning and brand activations across Retail Wholesale, On Premise, Direct to Consumer, E-Commerce and Business to Business sales (B2C and B2B) channels in the Beverage, Beverage Hospitality and Wellness Industry. My General Management experience encompasses managing brand and estate portfolios with P&L management of up to $250+ million. Additionally, I have experience in the Coaching and Learning & Development industry through my Professional Life Coach Certification.I thrive on creating team culture and leading others with collaboration, creativity and compassion. I enjoy mentoring, developing and building up future leaders who believe in creating brands and services that serve a greater purpose towards doing good. I am also passionate about advancing diversity, equity, and inclusion initiatives and creating impact through work. I’ve launched DEI consumer initiatives and serve on Employee Resource Group boards to provide visibility and mentorship to a new generation of professionals. I often serve as a panelist and engage in speaker/moderator engagements and love teaching workshops.Lastly, I am also a Certified Life Coach and Coach Instructor at Lumia, a coach training and community platform that helps impact-driven people launch thriving professional coaching practices. I am driven by the mission of empowering people through their stories and helping them live purposefully.I enjoy learning, traveling, writing and spending time across several states where I am grateful to live, work and play (CO, CA & HI). Open to networking, new opportunities and meeting others who enjoy similar passions and interests - please feel free to connect!
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Northern California
Lead a team and a portfolio of five lifestyle brands and winery estates (wine brands with tasting rooms, properties and vineyards) within the Luxury Business Group. Lead and set holistic estate strategies and go to market strategies across end-to-end consumer channels (Direct to Consumer, Retail Tasting Room and Wholesale). Oversee P&L, brand management.
Modesto, California, United States
Oversaw team P&L contributions, brand management, equity building, sales partnership, forecasting, long-term growth strategy, resourcing and team development for La Marca Prosecco in addition to a portfolio of three import French and Spanish brands and five domestic Sonoma based wine brands. Managed team of seven direct reports. Spearheaded initiatives to.
Oversaw brand management, annual planning strategy, team execution, sales partnership, forecasting, campaign planning, process improvements and planning capabilities for business unit, La Marca Prosecco and an additional portfolio of three import wine brands from France and Spain. Managed team of five direct reports.
Oversaw brand management, annual planning strategy, team execution, sales partnership, process improvements and planning capabilities for business unit, La Marca Prosecco and an additional portfolio of three import wine brands from Argentina and New Zealand. Managed team of four direct reports.
Oversaw annual planning strategy and team execution for La Marca Prosecco and an additional portfolio of four import wine brands from New Zealand and Argentina. Led team and process to create brand’s new positioning, brand identity, consumer growth strategy and sales go-to-market strategy for La Marca Prosecco.
Modesto, CA
Oversaw launch of new brand; Developed & spearheaded the brand’s strategy, test & national launch, and launched its High Tier 3L Box Wine with an innovative partnership with TerraCycle. Managed brand equity & positioning, formed key promotions & partnerships and set Brand Ambassador and Experiential strategy. Led a team of two junior marketers and three.
Responsible for leading brand planning and goals on the Redwood Creek brand and working closely with internal Direct to Consumer brand ambassador group to deliver consumer and customer initiatives. Led the program development and execution of key 360° marketing platforms ("Blaze a Better BBQ" & "Greater Outdoors Project").
Responsible for driving execution of brand plan Initiatives, business analysis, forecasting and program execution. Stepped-in to lead the brand team upon departure of direct supervisor and took on senior responsibilities (e.g. balancing $6M A+P budget, managing two junior members, driving major package change & leading 2009 Annual Brand Planning process)..
Responsible for driving execution of Brand Plan Initiatives, business analysis, forecasting and program execution. Leveraged consumer data and insights to recommend promotional partnerships and inform turnaround plans. Created an entry-level Project Manager Training and Assimilation Plan to train and develop two junior marketers; guide was adopted as guide.
Leveraged retail sales experience to collaborate with the brand team and creative agency to brief and develop relevant Point-of-Sale retail promotions for three wine brands, including Barefoot Wine. Analyzed syndicated and internal depletions data monthly to identify key business issues and provide insights to brand teams. Collaborated cross-functionally.
Educate and teach coaching principles, personal branding and entrepreneurship as an online instructor and certified life coach for Lumia, a company focused on coach training and ICF certification program. Lead classroom sizes of adult learners ranging from 15-40 students on a bi-weekly basis. I help impact-driven students find power in their stories as.
Led team of six sales representatives to meet or exceed monthly sales goals across 25 brands for largest District Manager territory (160 accounts). Successfully advanced a new-hire into the Top 3 sales reps at the distributor (out of 50) during a high-visibility selling season (Easter) within a six month period. Captained college recruiting efforts at UC.
Hayward, California, United States
Recruited into Gallo's Sales Leadership Development Program (LDP) and responsible for high profile retail sales territory in Northern California.Awarded "Sales Rep of the Quarter" for Q1-2004 and "Sales Rep of the Month" for March 2004 & December 2004 as a result of increase case volumes by 20% (across 52 accounts in two high priority sales territories)
Washington, District Of Columbia, United States
Supported three Research Analysts at marketing research and polling firm by researching consumer trends in the retail, technology, political, cultural and financial industries. -Aided in the collection of quantitative and qualitative data through coordinating focus group seminars or designing survey questions for client projects-Responsible for writing.
Managed and motivated a team of 11 Account Executives for the independent university publication, responsible for acquiring $1.3 MM in advertising revenue to fund operations -Implemented new advertising programs and selling tools to increase circulation, clientele base and advertising revenue-Determined sales goals, revenue projections and budgets for each.
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Joyce Chen works for E. & J. Gallo Winery.
Joyce Chen is listed as Marketing Executive | Luxury Branding | Brand Strategy | Portfolio General Management | P&L Accountability | Purpose Driven Leader | Omnichannel B2B and DTC Marketer | DEI Steward | Certified Professional Coach | Speaker at E. & J. Gallo Winery.
Joyce Chen is based in Greater Fort Collins Area, United States, United States while working with E. & J. Gallo Winery.
Joyce Chen has worked for E. & J. Gallo Winery, Gallo, Lumia - Life Coach Training & Community, Gallo Sales Company, and The Polling Company/Womantrend.
You can use AeroLeads to view verified contact signals for Joyce Chen at E. & J. Gallo Winery, including work email, phone, and LinkedIn data when available.
Joyce Chen holds B.A., Mass Communications from University Of California, Berkeley.
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