Jason Caldwell Email & Phone Number

Pasadena, California, Us

2023 Highlights:- 🚢 Directly responsible for shipping 6 different product initiatives, on time and under budget. These initiatives moved the needle on several key success metrics, contributing to 26.7% ARR growth with an EBITDA margin of 30.3% in financial year 2023.- 📚 Started a monthly "Story time with Jason" series within the company, where I tackled a pertinent (and sometimes controversial) topic. Examples include: Copying & Competition, The Art of Saying No, Research Biases.- 🎙️ I led numerous discovery workshops and share-outs to the broader company related to my initiatives.

San Francisco, Ca, Us

Shawnee, Ks, Us

Highlights:- Responsible for architecting Rise Vision's first "pitch" process, where any internal team member could submit "pitches," eg. de-risked ideas of what to build next. Each pitch needed to contain certain ingredients: problem, solution, appetite (how much time to dedicate to the solution), how to measure success, etc. The pitch system was based heavily on the book "Shape Up."- Led customer research efforts, architected Rise Vision's first customer interview + research process.- Maintained in-app messaging, and product-led onboarding.- Responsible for product strategy.- Responsible for creating "pitches" and maintaining "pitch" backlog for development teams.- I reported directly to the CEO.Tools used most often:- GSuite: Collaboration and record keeping.- Trello: Task tracking.- Appcues: In-app messaging.- Loom: Screen & camera recording.- Goodnotes 5 (for iPad): Sketching, wire-framing and breadboarding.- Sketch: UI mockups.- Abstract: Version control of Sketch files, design handoffs.- Overflow: Mapping user flows.- Whimsical: Flowcharts.- HubSpot: CRM and CMS.- Chargebee: SaaS subscription management & analytics.- Github: Version control & code collaboration.- Adobe CC: print & digital asset creation, video production.- BigQuery: data queries, analytics.- Amplitude: analytics.Metrics I was responsible for:- NPS (Net Promoter Score): I helped increase our NPS for our target industry segment by 30%- ARRPA (Annual Recurring Revenue Per Account)- Amount of Pitch Backlog- MQL (Marketing Qualified Lead) > PQL (Product Qualified Lead) Conversion Rate- MQL (Marketing Qualified Lead) > Customer Conversion Rate

Shawnee, Ks, Us

Highlights:- Responsible for architecting Rise Vision's first UI style guide and design system.- Collaborated with a Product Manager and various development teams to conduct research, produce product mockups and user flows.- I reported to the COO and later to the Director of Product.Tools used most often:- GSuite: Collaboration and record keeping.- Trello: Task tracking.- Loom: Screen & camera recording.- Sketch: UI mockups.- Abstract: Version control of Sketch files, design handoffs.- Zeplin: Version control of Sketch files, design handoffs.- Overflow: Mapping user flows.- Whimsical: Flowcharts.- HubSpot: CRM and CMS.- Chargebee: SaaS subscription management & analytics.- Github: Version control & code collaboration.- Adobe CC: print & digital asset creation, video production.Metrics I was responsible for:- MQLs (Marketing Qualified Leads)- Organic Traffic To Marketing Site- New Users To Marketing Site- Total Users To Marketing Site- Sign Up Conversion Rate- Iterations (numbers of design "versions" until it's considered "done").

Hi! My name’s Jason. I’m a designer and I have more than 18 years of experience creating brands, growing businesses, building apps and making people smile. Let’s build something amazing together!

La Mirada, Ca, Us

Product design:- Collaborated on numerous product features and updates- Lead product designer for the Hello Bar product (at the time, a subsidiary of Crazy Egg)Marketing:- Led marketing design efforts for content marketing and social media

San Francisco, Ca, Us

KISSmetrics is an analytics and conversion solution built to optimize marketing and to help marketers measure their impact.Marketing:- I created 50 infographics which have generated more than 2 million unique pageviews, 125,000 social shares, and 40,000 backlinks for the KISSmetrics blog alone (as of March 2014). Not including views and traffic from web and print syndicates.- From 2011-2013, visits to the KISSmetrics blog increased by nearly 700%.- Participated in and led numerous marketing projects and campaigns.Product design:- Lead designer on numerous successful product features, including the revolutionary "Click to Track" codeless analytics feature.- Led a team of designers and engineers on several occasions to research customer pains points, conduct customer development, and improve existing features of the KISSmetrics product.- Aided the design team in the launch of numerous product features and marketing projects.- Participated in front-line customer support to determine pain points and gauge customer frustration (and success). Growth:- Participated in a 3-person growth team (1 designer, 1 engineer, 1 manager) which focused exclusively on growth, growth hacking and growth strategies. Numerous successful growth executions. Numerous double and triple digit conversion rate increases.

San Francisco, Ca, Us